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How to Captivate Your Audience & Increase Conversions Through Effective Calls-To-Action

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In the world of online marketing, especially on landing pages and sales pages, it is not uncommon to come across phrases like

  • Buy now
  • Start a free trial
  • Learn more
  • Or Sign up for our service

These are call-to-action triggers, which are simple commands designed to direct customers to take some sort of action. The question at this point is: “Why are they needed?”


Here is the deal: As an online marketer or business owner, one of the things you need to be able to do, is to fight the human inclination to shift our attention to new and unanticipated directions. For example, how many times does it happen that you go online with the intention of reading a news article but 10 minutes later, you are on YouTube, devouring one video after another? After all, one click is all it takes to jump from one topic to the next and everyone online including businesses, media outlets, and bloggers are competing to get that click.

Therein lies the value of calls-to-action or CTAs. They are tools designed to let you survive in this attention seeking economy. The perfect call to action captivates your audience, educates them and increases your conversions. After all, you can write the perfect landing page for a campaign that gets the attention of your customers, draws them in and then pulls them down the slippery slope to the end of your copy but if you fail to close the deal, it would all be for nothing.

In fact, one of the main reasons why landing pages and sales pages don’t convert leads into customers is a weak call-to-action. So how do you create the perfect CTA? The trick is to use a mix of CTAs for the different stages of your sales cycle. Read more

How to Tailor Your Off-Site SEO Based On Your Niche?

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Webmasters who have at least some knowledge about the functioning of search engines know that running a successful website without search engine optimization (SEO) is kind of iffy. However, all SEO is not created equal – you need to adapt your strategy to make it work for your business. On top of that, a good SEO strategy today is significantly different compared to the SEO strategy practiced ten years ago.


Search engines like Google, Yahoo! and Bing have invested a lot in their algorithms, and SEO success today is much more difficult. Unique and engaging content, social media presence, responsive design, and the use of different media are some of the elements of a killer SEO strategy. But there are many different niches, and experts agree that applying a general SEO strategy for every niche won’t provide the same result.

As a matter of fact, it might work great for some websites but may prove to be completely useless in certain niches. This is why a custom SEO strategy for specific niches is recommended.

When you are developing an SEO strategy for a specific niche, you must take a few things into consideration. Read more

A Guide to Plan Your Online Marketing Strategy for 2016

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It’s that time of the year again! As we begin to wrap up 2015, it’s time to start planning and strategizing for 2016. Among the things that you have to work through during this time period is your online marketing strategy, which should be pretty high on your list of priorities. After all, a detailed marketing plan sets clear objectives, allocates resources and defines responsibilities. The trick is to make sure that the plan is constructed intelligently based on your current situation and the online marketing landscape.


After all, the online marketing industry is ever changing and volatile. Each year, new hardware, software and user preferences dictate a swathe of changes and early adopters get a head start on the competition, cementing their reputation as thought leaders in their industry.

With that established, as 2016 approaches, one of the things you need to understand is that the web is becoming an increasingly crowded marketplace where businesses have to fight tooth and nail to stand out from the crowd. This calls for a need to be remarkable, interesting, and add value. 2016 looks to be a promising year for online marketers but you need to understand the new rules of the game.

Online Marketing Trends to Watch Out for in 2016

1. Less velocity, more quality

Content marketing is the strategic marketing approach of creating and distributing valuable information to attract and retain customers and ultimately drive profitable customer action. In 2016, there will be a direct correlation between increasing the quantity of high-quality content and excellent results.

The trick is to publish relevant and interesting content on a consistent schedule – producing minimum content that deliver maximum results. Read more

A Guide to the Basics of Local SEO

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Whether you’re running a small, local business or heading a global, enterprise-level operation, your prospective customers are looking for your business online. By choosing to ignore local search, you are leaving money on the table, especially as more and more searchers look for local businesses on mobile devices.


Local SEO can help you put your site’s best foot forward when it comes to visibility in the search engines and bring new customers right to your business. The key to success is to make the right decisions in your online marketing.

1. Be there when customers look for you online

Playing hard to get may be good for dating but it’s bad for business. To attract new customers via local search, start building and improving your local search presence. This includes putting the right information about your business on Search, Maps and Google+ using Google My Business. It connects you directly with customers no matter what device they’re using or what information they are looking for- driving directions to your business, hours of operations or a local phone number.

Additionally, you can also connect with customers and building lasting relationships by bringing your Google+ page to life. To that end, showcase your products or services with beautiful pictures. Post what’s new on your Google+ page. Use Hangouts to produce face-to-face video chat, an easy and engaging way to reach out and connect with your customers the world over. Read more

8 Ways to Turn Insights Into Action With Google Analytics

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Whether you are new to analytics or an experienced user, Google Analytics can help you turn customer insights into actionable solutions for your business. It brings together the information you need to improve performance across your sites, apps and other marketing channels. Sadly, people only seem to look at page views or the number of visitors they get.


In truth, Google Analytics lets you do a lot more than that. For example, you can use it to:

1. Measure sales and conversions

2. Get to know your audience

3. Get insights into how visitors find and use your site

4. And keep them coming back for more

The question is…How? In the spirit of helping you get the most out of Google Analytics, here are 8 ways you can use Google Analytics to make intelligent marketing and business decisions.

1. Link AdWords to Analytics

Linking your AdWords account and Google Analytics gives you a complete picture of customer behavior right within your AdWords account. This gives you an abundance of data that you can use to refine your AdWords campaigns and improve the overall performance of your business.

2. Optimize keywords

Ranking for the right keywords can make or break a website. This makes keyword research one of the most important activities in search marketing. One of the most useful resources to get knowledge about keyword demand and keyword referrals is Google Analytics. This includes targeting by location because you can see, geographically, where your visitors are coming from or where they are not coming from so you can optimize their experience and build your business. Read more

A List of 9 Popular Search Engines Besides Google

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On September 16, 2015, comScore released its monthly analysis of the U.S. search marketplace. As it has been the case for the better part of the last 15 years, Google remains the undisputed king with 64% market share. In fact, the popularity of Google is such that nobody “searches” online; they “Google” the information they’re looking for.


Similarly, SEO to improve rankings, drive traffic and increase awareness in search engines, evolved to mean “optimizing for Google”. The continued strength of Google as a search engine is based on a number of factors, the most obvious of which is successfully providing the results people are looking for in a timely, efficient and enjoyable way.

However Google is not the only serviceable search engine available. There are numerous others that provide unique features. The trick is to determine if the extra effort it takes to optimize for the other search engines is worth the additional online visibility? For example, Google retains over 60% of all searches but it also has a long history of making constant changes to its search algorithm while incoming traffic from Yahoo! and Bing is more consistent. It’s also worth noting that different search engines are used by different demographics. You need to be where your customers are.

So while Google is king for a reason, if you want to maximize web traffic to your site, you could split your efforts to optimize for the major commercial search engines and reach people looking for what you offer. Aside from Google, some of the most popular search engines include:

1. Bing

Previously known as Live Search, Windows Live Search and MSN Search, Bing is a search engine by Microsoft launched on June 1, 2009. The key features of the search engine include Smart Search, People Suggestions and Bing Rewards. Bing Smart Search, for example, is a faster way for people to find what they are looking for and get things done without the need to open a browser.

2. Yahoo!

Everyday millions of people around the world choose to make Yahoo! a part of their daily digital routines with its popular products such as Weather, Flickr, Tumblr and Sports, which is the world’s most visited sports site. Yahoo! is also one of the top three search engines, despite not producing its own organic results.

3. AOL

AOL is used by many people as a go-to destination for the latest stories impacting everyone including sports, entertainment, lifestyle, finance, weather and videos. It is one of the top 10 search engines with a market share close to 1.2%.


In the early days of the web, the question answering-focused search engine founded in 1995 was one of Google’s greatest competitors. Though not nearly as popular as it used to be before, is a remarkable question answering service that delivers the best answers from the web (and real people) in one place. One of the reasons for its persisting popularity is its accommodation of colloquial language but the results returned lack quality. Read more

A 5-Step Process to Outperform Your Competitors in Local Search

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Whether you’re running a small local business or heading an enterprise-level operation, your prospective customers are looking for your business online. To make that connection happen and outrank your competitors, you need to optimize your local search to bring in new website visitors, grow online sales, and keep customers coming back for more.


1. Have a Solid Online Marketing Strategy to Attract Customers via Local Search

It is absolutely undeniable that Google, Yahoo! and the other search engines have radically changed how we interact, collaborate and shop within our local communities. In fact, statistically, Google alone handles 100 billion searches per month around the world. Of these searches, 7 billion are unique local searches performed on Google per month in the United States.

So if you have a local business or one that targets audiences in a specific geographic location, you cannot under estimate the potential of local search as a form of marketing. Additionally, mobile search is absolutely exploding. According to a 2014 Google study, 4 out of 5 consumers use the search engines to find local information. Of that number, 88% search on their smartphone.

  • 54% search for business hours
  • 53% search for directions to a local store
  • And 50% search for local store addresses

The study also concluded that 18% of local smartphone searches lead to a purchase within a day. Read more