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Make Content King in 5 Easy Steps

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Over the past decade, one of the biggest marketing trends has been the shift towards content marketing. The world of content marketing is constantly evolving. Staying up to date with latest marketing trends is a crucial part of running a successful marketing campaign.

By releasing valuable and engaging content on your website and through social media, you can build trust and establish a consistent customer base.

contentThe driving factor behind most internet marketing campaigns is the content. As businesses began to take notice of the power of content, it became essential to release content that is relevant & engaging. Yet, the quality of the content often suffers at the expense of quantity.

The lack of quality is generally the result of spreading yourself too thin by trying to reach out to a huge audience instead of a targeted niche where you can reach out through blogs, videos, infographics and more.

The lack of quality is most often the result of trying to target the largest audience possible through multiple marketing channels, you should think about simplifying your strategy. Narrow your focus and limit the scope of your campaigns. This way, you will find yourself spending less time dealing with your marketing campaigns while still getting the same rewards. The concept of focusing on quality over quantity is also referred to as the 80/20 rule. Basically, a small portion of your content could be responsible for a large portion of the results that you get. The inferior content that you release could be doing nothing for your business.

1. How You Can Improve Your Content Marketing Campaigns Read more

A Guide to Marketing on Reddit

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Reddit is a community platform composed of many different sub-categories called “subreddits”, each of which is a place for the app’s users – known as Redditors – to submit and talk about content related to a specific topic, such as fashion or movies.

reddit-logo

There are two essential content types that can be added to a subreddit. The first is a link post, which consists of a title that links to any page on the Internet. The second is a text post, which is simply a title and a few brief lines of text. Text posts also are called “self posts” because they link only to themselves, rather than to another web page.

Beneath each post is a comments section, where Reddit users can discuss the content. Read more

5 Ways to Humanize Your Branding Strategy

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Major multinational corporations can get away with branding that is impersonal and institutional. But even mega corporations like Ford and General Electric try to humanize their branding in their marketing. That’s because people connect more genuinely with a business when it has a human face or they can relate to it personally.

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For a small business owner, humanizing your branding strategy isn’t just the best approach … it’s your only approach. Most small businesses aren’t big enough to ignore people on a one-on-one basis. And why would they? Making personal connections with customers is the name of the game for small business standards.

Here then are five fast, simple and easy ways to humanize the branding strategy for your small business so you can make more genuine and permanent connections with the real people in your community. Read more

Is WordPress the Best Platform for SEO?

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There are many paid and free platforms you can use to build your business or personal website. But WordPress is one of the most popular?

wordpress seo

Why? The biggest reason is that it is an open source site, which means anybody can use it for free. That means the price is right for many web page builders, especially those without a huge budget to spend on their websites.

The other reason WordPress is so popular is that it is easy to use. Like the iPhone or the iPad, WordPress is purposely designed to be used instinctively by users. You don’t need to have a technical background or have to wade through a lot of technical jargon to get started. Just turn it on and go. Read more

7 Things You Ought to Know about Referrer Spam

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If you haven’t heard of referrer spam, don’t worry. You’re in the majority.

referrer spam

Referrer spam is a type of spamming aimed at search engines like Google, Yahoo, Bing and others that involve making repeated web site requests using a bogus refer URL, that actually is aimed at the site, the spammer wants to promote.

You may have heard of referrer spam by other names, which includes log spam or referrer bombing. Whatever they are called, all are considered to be “black hat SEO” strategies, or search engine optimization techniques that seek to exploit the weaknesses of search engine algorithms for commercial, financial or personal gain.

Here, then, are seven things you need to know right now about referrer spam and how it could be affecting your websites. Read more

How to Captivate Your Audience & Increase Conversions Through Effective Calls-To-Action

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In the world of online marketing, especially on landing pages and sales pages, it is not uncommon to come across phrases like

  • Buy now
  • Start a free trial
  • Learn more
  • Or Sign up for our service

These are call-to-action triggers, which are simple commands designed to direct customers to take some sort of action. The question at this point is: “Why are they needed?”

call-to-action

Here is the deal: As an online marketer or business owner, one of the things you need to be able to do, is to fight the human inclination to shift our attention to new and unanticipated directions. For example, how many times does it happen that you go online with the intention of reading a news article but 10 minutes later, you are on YouTube, devouring one video after another? After all, one click is all it takes to jump from one topic to the next and everyone online including businesses, media outlets, and bloggers are competing to get that click.

Therein lies the value of calls-to-action or CTAs. They are tools designed to let you survive in this attention seeking economy. The perfect call to action captivates your audience, educates them and increases your conversions. After all, you can write the perfect landing page for a campaign that gets the attention of your customers, draws them in and then pulls them down the slippery slope to the end of your copy but if you fail to close the deal, it would all be for nothing.

In fact, one of the main reasons why landing pages and sales pages don’t convert leads into customers is a weak call-to-action. So how do you create the perfect CTA? The trick is to use a mix of CTAs for the different stages of your sales cycle. Read more

How to Tailor Your Off-Site SEO Based On Your Niche?

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Webmasters who have at least some knowledge about the functioning of search engines know that running a successful website without search engine optimization (SEO) is kind of iffy. However, all SEO is not created equal – you need to adapt your strategy to make it work for your business. On top of that, a good SEO strategy today is significantly different compared to the SEO strategy practiced ten years ago.

SEO-Tools

Search engines like Google, Yahoo! and Bing have invested a lot in their algorithms, and SEO success today is much more difficult. Unique and engaging content, social media presence, responsive design, and the use of different media are some of the elements of a killer SEO strategy. But there are many different niches, and experts agree that applying a general SEO strategy for every niche won’t provide the same result.

As a matter of fact, it might work great for some websites but may prove to be completely useless in certain niches. This is why a custom SEO strategy for specific niches is recommended.

When you are developing an SEO strategy for a specific niche, you must take a few things into consideration. Read more