It’s that time of the year again! As we begin to wrap up 2015, it’s time to start planning and strategizing for 2016. Among the things that you have to work through during this time period is your online marketing strategy, which should be pretty high on your list of priorities. After all, a detailed marketing plan sets clear objectives, allocates resources and defines responsibilities. The trick is to make sure that the plan is constructed intelligently based on your current situation and the online marketing landscape.
After all, the online marketing industry is ever changing and volatile. Each year, new hardware, software and user preferences dictate a swathe of changes and early adopters get a head start on the competition, cementing their reputation as thought leaders in their industry.
With that established, as 2016 approaches, one of the things you need to understand is that the web is becoming an increasingly crowded marketplace where businesses have to fight tooth and nail to stand out from the crowd. This calls for a need to be remarkable, interesting, and add value. 2016 looks to be a promising year for online marketers but you need to understand the new rules of the game.
Online Marketing Trends to Watch Out for in 2016
1. Less velocity, more quality
Content marketing is the strategic marketing approach of creating and distributing valuable information to attract and retain customers and ultimately drive profitable customer action. In 2016, there will be a direct correlation between increasing the quantity of high-quality content and excellent results.
The trick is to publish relevant and interesting content on a consistent schedule – producing minimum content that deliver maximum results. Read more