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8 Ways to Turn Insights Into Action With Google Analytics

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Whether you are new to analytics or an experienced user, Google Analytics can help you turn customer insights into actionable solutions for your business. It brings together the information you need to improve performance across your sites, apps and other marketing channels. Sadly, people only seem to look at page views or the number of visitors they get.


In truth, Google Analytics lets you do a lot more than that. For example, you can use it to:

1. Measure sales and conversions

2. Get to know your audience

3. Get insights into how visitors find and use your site

4. And keep them coming back for more

The question is…How? In the spirit of helping you get the most out of Google Analytics, here are 8 ways you can use Google Analytics to make intelligent marketing and business decisions.

1. Link AdWords to Analytics

Linking your AdWords account and Google Analytics gives you a complete picture of customer behavior right within your AdWords account. This gives you an abundance of data that you can use to refine your AdWords campaigns and improve the overall performance of your business.

2. Optimize keywords

Ranking for the right keywords can make or break a website. This makes keyword research one of the most important activities in search marketing. One of the most useful resources to get knowledge about keyword demand and keyword referrals is Google Analytics. This includes targeting by location because you can see, geographically, where your visitors are coming from or where they are not coming from so you can optimize their experience and build your business. Read more

A List of 9 Popular Search Engines Besides Google

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On September 16, 2015, comScore released its monthly analysis of the U.S. search marketplace. As it has been the case for the better part of the last 15 years, Google remains the undisputed king with 64% market share. In fact, the popularity of Google is such that nobody “searches” online; they “Google” the information they’re looking for.


Similarly, SEO to improve rankings, drive traffic and increase awareness in search engines, evolved to mean “optimizing for Google”. The continued strength of Google as a search engine is based on a number of factors, the most obvious of which is successfully providing the results people are looking for in a timely, efficient and enjoyable way.

However Google is not the only serviceable search engine available. There are numerous others that provide unique features. The trick is to determine if the extra effort it takes to optimize for the other search engines is worth the additional online visibility? For example, Google retains over 60% of all searches but it also has a long history of making constant changes to its search algorithm while incoming traffic from Yahoo! and Bing is more consistent. It’s also worth noting that different search engines are used by different demographics. You need to be where your customers are.

So while Google is king for a reason, if you want to maximize web traffic to your site, you could split your efforts to optimize for the major commercial search engines and reach people looking for what you offer. Aside from Google, some of the most popular search engines include:

1. Bing

Previously known as Live Search, Windows Live Search and MSN Search, Bing is a search engine by Microsoft launched on June 1, 2009. The key features of the search engine include Smart Search, People Suggestions and Bing Rewards. Bing Smart Search, for example, is a faster way for people to find what they are looking for and get things done without the need to open a browser.

2. Yahoo!

Everyday millions of people around the world choose to make Yahoo! a part of their daily digital routines with its popular products such as Weather, Flickr, Tumblr and Sports, which is the world’s most visited sports site. Yahoo! is also one of the top three search engines, despite not producing its own organic results.

3. AOL

AOL is used by many people as a go-to destination for the latest stories impacting everyone including sports, entertainment, lifestyle, finance, weather and videos. It is one of the top 10 search engines with a market share close to 1.2%.


In the early days of the web, the question answering-focused search engine founded in 1995 was one of Google’s greatest competitors. Though not nearly as popular as it used to be before, is a remarkable question answering service that delivers the best answers from the web (and real people) in one place. One of the reasons for its persisting popularity is its accommodation of colloquial language but the results returned lack quality. Read more

A 5-Step Process to Outperform Your Competitors in Local Search

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Whether you’re running a small local business or heading an enterprise-level operation, your prospective customers are looking for your business online. To make that connection happen and outrank your competitors, you need to optimize your local search to bring in new website visitors, grow online sales, and keep customers coming back for more.


1. Have a Solid Online Marketing Strategy to Attract Customers via Local Search

It is absolutely undeniable that Google, Yahoo! and the other search engines have radically changed how we interact, collaborate and shop within our local communities. In fact, statistically, Google alone handles 100 billion searches per month around the world. Of these searches, 7 billion are unique local searches performed on Google per month in the United States.

So if you have a local business or one that targets audiences in a specific geographic location, you cannot under estimate the potential of local search as a form of marketing. Additionally, mobile search is absolutely exploding. According to a 2014 Google study, 4 out of 5 consumers use the search engines to find local information. Of that number, 88% search on their smartphone.

  • 54% search for business hours
  • 53% search for directions to a local store
  • And 50% search for local store addresses

The study also concluded that 18% of local smartphone searches lead to a purchase within a day. Read more

A Guide to How Meta Tags Still Impact SEO

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For a typical query typed into Google’s search bar, Google’s search algorithm relies on more than 200 “clues” to guess what the user might be looking for and give them back exactly what they want. Meta tags are one piece of the Google algorithmic puzzle representing a fantastic way for webmasters to provide search engines with information about their sites.


But there is confusion among webmasters concerning the importance of meta tags with articles popping up over the web every now and then about how Google ignores meta tags. Perhaps it all started with the following video where Matt Cutts said verbatim “We don’t use the keywords meta tag in our search ranking. Other search engines might but Google doesn’t.”

Note that Matt Cutts only said that Google does not use the keywords meta tag in web ranking. He said nothing more and nothing less about using meta tags as a proxy for information about a website’s content. The keywords meta tag had value at one time for SEO and that’s no longer the case. This does not mean that Google ignores meta tags altogether when it comes to search ranking. For example,

  1. The Meta Robots tag is still one of the most important tags, which lets you influence search engine crawler activity on a per-page level.

For example, you can control how Google and the other search engines treat a page with implementations like:

  • index/noindex: This tells the search engines whether a page should be included or excluded from the index.
  • follow/nofollow: This tells the search engines whether links on the page should be crawled or disregarded.
  • noarchive: This prevents the search engines from saving a cached copy of a specific page.
  • nosnippet: This prevents the search engines from displaying a descriptive block of text next to a page’s title and URL in the SERPs.

There are, of course, other tags that you can use as a way to store information within your site and describe its content for the search engines without being actually viewable by users. Read more

6 Best Security Plugins Available for WordPress

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WordPress is the most popular content publishing platform on the Internet by a large margin. This makes it a popular target for malicious hackers and spammers. But you’re probably thinking “Why would anyone want to attack my website?”. In particular, if you have a low traffic website, security is probably not one of your main priorities.


The truth is: It does not matter if your website has low traffic. Hackers are not always looking to steal data or delete important files. Sometimes all they want to do is use your server to send spam emails.

The takeaway: You need to ensure your WordPress website is secure from threats!

With that said, the next thing you need to understand is that the core of the WordPress software is very secure (although not exactly impregnable). So when you hear someone’s WordPress website has been hacked or worse even, your website has been hacked, the security breach probably occurred as a result of one of the following reasons rather than a vulnerability in the WordPress software itself:

  • Weak user passwords
  • Vulnerabilities in plugins and themes
  • Failure to keep the software up to date

Therefore you can effectively block attacks on your website by simply addressing these security issues. For example,

  • Host your website with quality hosting company
  • Keep WordPress updated
  • Choose the plugins you activate on your website wisely
  • Keep your WordPress theme up-to-date and well-coded
  • Use strong login information and change passwords frequently
  • Use the right security plugins to toughen your website

6 of the Best Security Plugins Available for WordPress

1. WordFence


Wordfence is one of the most downloaded WordPress security plugins for WordPress websites. Security features of the plugin include real-time blocking of known attackers, login security including two-factor authentication, security scanning, WordPress firewall to block common security threats like fake Googlebots, monitoring features and multi-site security. It also scans your posts and comments for malicious code. Read more

How to Optimize Your Landing Page for Maximum Conversions?

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So you conceptualized and designed a killer marketing campaign for your business or a new product. Your ads are attracting a lot of attention, your website is performing well in the organic search results and your social media presence is on point. All in all, you have serious traffic being directed to your landing pages. But there is a problem: Not a lot of the visitors are converting.


Where is the problem? Do you need a brand new marketing campaign? Do you need to discard your existing landing pages and start from scratch?


But it’s more likely that your landing page is not optimized enough to attract the right kind of people or its anatomy is wrong. If the traffic to your landing pages is good but lead generation is stalled, by making a few changes, you can significantly increase their conversion rate.

  1. Check for the 9 elements of a high converting landing page

The purpose of a landing page is to act as a springboard for users to step further into your site. The best converting landing pages are focused on a single point- the user’s search query and include the following elements:

  • A clear and concise headline
  • Important details about your product or service
  • A call to action. The button may click to another page on your site, add to cart or any other desired action
  • Testimonials
  • Few navigation and link options. The point is to narrow your focus and eliminate clutter
  • An image or video that will convey better than text the unique personality of your product
  • A breakdown of the benefits of the product or service you’re offering (usually using bullet points)
  • Third Party Verifications
  • Make sure you fit elements 1-7 above the fold

See the template below? That’s what we are talking about! The aim here is to make a great first impression.

Landing-page-tweaks Read more

6 WordPress Plugins to Supercharge Your SEO

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As it stands now, WordPress powers more than 23% of the web, from simple websites and blogs to enterprise-level websites and applications. Perhaps some of the features that make WordPress a popular web software include its simplicity, flexibility, fantastic publishing tools, vibrant and supportive community and, of course, the thousands of plugins and themes that you can use to transform your site into almost anything you want. WordPress also offers the advantage of being optimized for the search engines.


With that said, for more fine-grained search engine optimization, there are a number of SEO plugins that you can use to optimize the many technical and creative elements of your website required to improve its user experience and performance in organic search results.

Some of the most popular SEO plugins that can help you put your site’s best foot forward in terms of both:

1. Visibility in the search engines

2. And your site’s interaction with users include:

All in One SEO Pack


Look at any listing of the most popular SEO plugins for WordPress, you are bound to find All In One SEO Pack listed there. It’s a plugin that automatically optimizes your WordPress site for the search engines like Google including feature like:

  • Creating unique and accurate page titles
  • Optimizing the “description” meta tag
  • Creating optimized URLs
  • Google Analytics support
  • Fine-tuning your navigation to ensure convenience for users and the search engines
  • SEO Integration for WordPress e-Commerce sites (All in One SEO Pack is the only plugin with this feature)
  • Avoids the typical duplicate or near-duplicate versions of your content across your site

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