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5 Ways to Humanize Your Branding Strategy

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Major multinational corporations can get away with branding that is impersonal and institutional. But even mega corporations like Ford and General Electric try to humanize their branding in their marketing. That’s because people connect more genuinely with a business when it has a human face or they can relate to it personally.

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For a small business owner, humanizing your branding strategy isn’t just the best approach … it’s your only approach. Most small businesses aren’t big enough to ignore people on a one-on-one basis. And why would they? Making personal connections with customers is the name of the game for small business standards.

Here then are five fast, simple and easy ways to humanize the branding strategy for your small business so you can make more genuine and permanent connections with the real people in your community. Read more

Is WordPress the Best Platform for SEO?

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There are many paid and free platforms you can use to build your business or personal website. But WordPress is one of the most popular?

wordpress seo

Why? The biggest reason is that it is an open source site, which means anybody can use it for free. That means the price is right for many web page builders, especially those without a huge budget to spend on their websites.

The other reason WordPress is so popular is that it is easy to use. Like the iPhone or the iPad, WordPress is purposely designed to be used instinctively by users. You don’t need to have a technical background or have to wade through a lot of technical jargon to get started. Just turn it on and go. Read more

7 Things You Ought to Know about Referrer Spam

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If you haven’t heard of referrer spam, don’t worry. You’re in the majority.

referrer spam

Referrer spam is a type of spamming aimed at search engines like Google, Yahoo, Bing and others that involve making repeated web site requests using a bogus refer URL, that actually is aimed at the site, the spammer wants to promote.

You may have heard of referrer spam by other names, which includes log spam or referrer bombing. Whatever they are called, all are considered to be “black hat SEO” strategies, or search engine optimization techniques that seek to exploit the weaknesses of search engine algorithms for commercial, financial or personal gain.

Here, then, are seven things you need to know right now about referrer spam and how it could be affecting your websites. Read more

How to Captivate Your Audience & Increase Conversions Through Effective Calls-To-Action

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In the world of online marketing, especially on landing pages and sales pages, it is not uncommon to come across phrases like

  • Buy now
  • Start a free trial
  • Learn more
  • Or Sign up for our service

These are call-to-action triggers, which are simple commands designed to direct customers to take some sort of action. The question at this point is: “Why are they needed?”

call-to-action

Here is the deal: As an online marketer or business owner, one of the things you need to be able to do, is to fight the human inclination to shift our attention to new and unanticipated directions. For example, how many times does it happen that you go online with the intention of reading a news article but 10 minutes later, you are on YouTube, devouring one video after another? After all, one click is all it takes to jump from one topic to the next and everyone online including businesses, media outlets, and bloggers are competing to get that click.

Therein lies the value of calls-to-action or CTAs. They are tools designed to let you survive in this attention seeking economy. The perfect call to action captivates your audience, educates them and increases your conversions. After all, you can write the perfect landing page for a campaign that gets the attention of your customers, draws them in and then pulls them down the slippery slope to the end of your copy but if you fail to close the deal, it would all be for nothing.

In fact, one of the main reasons why landing pages and sales pages don’t convert leads into customers is a weak call-to-action. So how do you create the perfect CTA? The trick is to use a mix of CTAs for the different stages of your sales cycle. Read more

How to Tailor Your Off-Site SEO Based On Your Niche?

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Webmasters who have at least some knowledge about the functioning of search engines know that running a successful website without search engine optimization (SEO) is kind of iffy. However, all SEO is not created equal – you need to adapt your strategy to make it work for your business. On top of that, a good SEO strategy today is significantly different compared to the SEO strategy practiced ten years ago.

SEO-Tools

Search engines like Google, Yahoo! and Bing have invested a lot in their algorithms, and SEO success today is much more difficult. Unique and engaging content, social media presence, responsive design, and the use of different media are some of the elements of a killer SEO strategy. But there are many different niches, and experts agree that applying a general SEO strategy for every niche won’t provide the same result.

As a matter of fact, it might work great for some websites but may prove to be completely useless in certain niches. This is why a custom SEO strategy for specific niches is recommended.

When you are developing an SEO strategy for a specific niche, you must take a few things into consideration. Read more

A Guide to Plan Your Online Marketing Strategy for 2016

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It’s that time of the year again! As we begin to wrap up 2015, it’s time to start planning and strategizing for 2016. Among the things that you have to work through during this time period is your online marketing strategy, which should be pretty high on your list of priorities. After all, a detailed marketing plan sets clear objectives, allocates resources and defines responsibilities. The trick is to make sure that the plan is constructed intelligently based on your current situation and the online marketing landscape.

online-marketing-strategy-2016

After all, the online marketing industry is ever changing and volatile. Each year, new hardware, software and user preferences dictate a swathe of changes and early adopters get a head start on the competition, cementing their reputation as thought leaders in their industry.

With that established, as 2016 approaches, one of the things you need to understand is that the web is becoming an increasingly crowded marketplace where businesses have to fight tooth and nail to stand out from the crowd. This calls for a need to be remarkable, interesting, and add value. 2016 looks to be a promising year for online marketers but you need to understand the new rules of the game.

Online Marketing Trends to Watch Out for in 2016

1. Less velocity, more quality

Content marketing is the strategic marketing approach of creating and distributing valuable information to attract and retain customers and ultimately drive profitable customer action. In 2016, there will be a direct correlation between increasing the quantity of high-quality content and excellent results.

The trick is to publish relevant and interesting content on a consistent schedule – producing minimum content that deliver maximum results. Read more

A Guide to the Basics of Local SEO

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Whether you’re running a small, local business or heading a global, enterprise-level operation, your prospective customers are looking for your business online. By choosing to ignore local search, you are leaving money on the table, especially as more and more searchers look for local businesses on mobile devices.

local-seo

Local SEO can help you put your site’s best foot forward when it comes to visibility in the search engines and bring new customers right to your business. The key to success is to make the right decisions in your online marketing.

1. Be there when customers look for you online

Playing hard to get may be good for dating but it’s bad for business. To attract new customers via local search, start building and improving your local search presence. This includes putting the right information about your business on Search, Maps and Google+ using Google My Business. It connects you directly with customers no matter what device they’re using or what information they are looking for- driving directions to your business, hours of operations or a local phone number.

Additionally, you can also connect with customers and building lasting relationships by bringing your Google+ page to life. To that end, showcase your products or services with beautiful pictures. Post what’s new on your Google+ page. Use Hangouts to produce face-to-face video chat, an easy and engaging way to reach out and connect with your customers the world over. Read more