Directory Maximizer

Important Considerations While Making Directory Submissions – Part 1

Making directory submissions by yourself is a time-consuming and monotonous task. There are several important factors to bear in mind before submissions are made. Directory submissions will be worth the time and effort invested only if the links that are obtained in return are search-engine friendly or ‘SEO-friendly’. By this we mean that the links should be counted and valued by the search engines. There is no purpose to receiving links that are not recognized by the search engines, because ultimately, the aim of every website is to appear high on search engine rankings.

In this post we outline a few major factors that need to be kept in mind while making directory submissions; they are:

SEO-Friendliness:

A link from directories to your website or blog would not be of any use if search engines were unable to notice them. In other words, directory links would only be worthwhile if search engines were able to ‘read’ or detect them. The links that can be read by search engines are commonly known as ‘SEO-friendly’ links and thus, the directories that provide SEO-friendly links are known as SEO-friendly directories.

There are several factors that contribute to making a directory SEO friendly. Some of these are enumerated as under:

If the source code of a links page in a directory has either of these two commands displayed, it would be best to avoid making submissions to this directory. The codes that you should look out for are:

<meta name=”robots” content=”noindex,nofollow”>

‘rel=nofollow’

Basically, these commands tell the search engines not to waste time on indexing and ‘following’ a site. When the search engines read this command, they do as told and do not value the links to the site. There is no point to obtaining links that will not be valued by the search engines.

Next, it should be ensured that the links received are not JavaScript-generated. Search engines cannot read JavaScripts and hence will ignore these links.

Besides this, if a link redirects to another page, it would not be assigned any value by the search engines since they are not direct links to a website.

Lastly, the URL of the links page shouldn’t contain too many parameters.

Hence, before making directory submissions yourself, you should take the time to ensure that the directories to which your website will be submitted are all SEO-friendly directories. For detailed information, click to see what makes a directory SEO friendly.

Varying Titles and Descriptions:

Whether you submit to directories yourself, or use a submission service, you should consider the option of having multiple titles and descriptions with which to submit your site. Varying the titles and descriptions could be more beneficial for two reasons:

Firstly, you can target many more key terms or phrases (both in the titles and descriptions) with which you want your site to be identified. The titles that you submit become the anchor texts or the text with which you receive directory links. Knowing this, you could submit titles that target relevant keywords.

Secondly, you will have a variety of different links pointing to your site. If all the links coming to your site were the same, i.e., having the same anchor texts and descriptions, search engines may consider them to be duplicate links thus not assigning much value to them. On the other hand, if you have submitted multiple titles and descriptions for your site, this doubt is eliminated and each link will be valued individually.

Human edited directories:

Another important point to keep in mind would be to ensure that the directories to which submissions are made are human edited directories. Human edited directories are those that are developed and operated by humans. Links are given only when a site or article or blog is reviewed post submission, and is found to match the approval criteria of the directory. This is a means by which quality is maintained as directories do not give out links to all sites. Only those sites which have relevant and updated content are rewarded with a link.

Most directories do not allow automated submissions and thus include visual verification codes that need to be manually entered while making submissions. Automated submissions tend to become spammy and could number in the thousands since many submissions can be made at once. It would then not be possible for human editors to review so many submissions while at the same time, maintaining the quality of the directory. For this reason, human edited directories do not permit automated submissions.

The benefit of submitting to human edited directories is that one can be assured of getting valuable, good quality one-way links that are recognized by the search engines.

Time Requirements:

Making directory submissions yourself is an activity that demands a lot of time. You would first have to come up with a list of SEO-friendly directories and then constantly update this list to check if they still exist after a while. Besides this you would also have to manually visit each directory, fill up the submission form, choose the right category under which to submit your site, ensure that all the directory’s guidelines have been followed and then submit your site. Repeating this process time and again is not only very laborious but also extremely monotonous.

As regards the pricing options available for directory submissions, that aspect will be covered in detail later in the next blog post. Watch this space for more.



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Comments

2 Responses to “Important Considerations While Making Directory Submissions – Part 1”

  1. Lynn Bishop on October 6th, 2008 6:24 pm

    All you have written is quite true, and really why bother making a list of directory’s, updating it continuously, changing it all the time, as directory’s decide that they no longer give away free oneway links, that along takes hours which are valuable. Let alone then doing the submissions. Which with those verification codes, when there is directory maximizer.
    I just paid $60 them to have 3 websites entered into collectively 429 directories.
    To do that myself would take hours and hours, and my time is definitely worth more than $60 an hour so it’s a win win partnership with them.

  2. John Britsios on June 20th, 2012 7:28 am

    Google still passes PR juice if the page have a “noindex” directive. Does not pass if the page has a “nofollow”. And it is possible to have all those directives in X-Robots instead of meta tags and will not visible in the source code. Just to correct the misleading parts of the article.

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