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7 Clear-Cut Reasons Why You Cannot Ignore Deep Links Anymore!

Why are deep links important, you ask? Before I can begin to answer that question, I need to define what a deep link is. Any inbound link that points to an inner page of a site is a deep link; it can be either internal or external. For a better part of the SEO history, deep links were overlooked in favor of the more prominent, and heretofore more “popular”, homepage links. But now that the entire SEO-realm is awake to the considerable clout they have on the SERPs, deep links are being hailed as the best SEO method to ever be.

linkThe advantages of deep linking are so patently obvious, I am surprised that it took us this long to be hip to them. By now enough SEO types have written about the mistake we make of overlooking deep links (while cooking up our SEO strategies) that what I am about to say may seem a bit redundant. However, this is my stance on this matter, when it comes to writing about the importance of deep links, redundancy is an invalid concept.

So, why are deep links important, you ask again? Let me count the ways:

1. Traffic, More Traffic!

traffic

Deep linking is your key to generating sustainable search traffic. Studies have shown that less than 20% of the search visits land on the home page, the rest land on individual pages. So engaging in deep linking can help you generate 80% more traffic than you already are.

2. Deep Links Can Build Relevance For Your Site

No matter how great the content on your site is, an ill-optimized internal linking structure and a poorly realized linking strategy will negate all the SEO-goodness your site can draw from it. It all boils down to one question: once on your site, can the user easily find what he is looking for? Does your site provide a ready answer to his search query? If you answer is in the negative, then you’ve failed to establish relevance for your site, in spite of having highly relevant content available so freely on your site. Now, if you had engaged in a spot of deep linking, either internal or external, you’d have got full points for relevance. Calibrating your links with your content is of utmost importance in building relevance, and the thing to do is to optimize your inner pages links with the most relevant anchor text. If a search query for ‘Belgian Waffles’ throws up your site in the results, then the link should be one that points to the page with information on ‘Belgian Waffles’, and not a generic link that points to the home page that contains information about, say, ‘Bed and Breakfasts’.

3. Rank For Additional Keywords With Deep Links

TargetKeywords-main_Full

Did you know that when you deep link and optimize those links, you increase your chances of ranking for more keywords relevant to those inner pages? These are keywords you probably will overlook if your link building strategy is based entirely on generic homepage links. And, there are only so many (different) keywords that you can include in the anchor text of your homepage links. Because, add too many keywords and either the relevance score is seriously impaired or you get called out for keyword stuffing. Deep linking offers you a very convenient opportunity to target multiple keywords with relevant links.

4. Link Juice Anyone?

link juiceOne of the most common mistakes that websites  make is to optimize only the home page, and increase the Page Rank of just the home page. The inner pages are often neglected like Cinderella was neglected by her stepmother and starved of link juice! If you have realized the error of your ways and are thinking up ways to increase the PageRank of your inner pages, then let me tell you, nothing works like deep linking! When you engage in deep linking, not only do you receive link juice from the external sites that link to you, but the very act can positively affect the internal link juice flow. The more the number of incoming links to your inner page the higher the rate of link juice transfer from your homepage, what does that result in? Higher PageRank for your inner pages, that’s what!

5. Get Visibility On The Invisible Web

visibility

They say that unless your link is indexed by a search engine, it is as good as being invisible. This is especially true of inner pages; they are seldom indexed by search engines and are often ‘buried’ by the invisibility cloak they wear. Deep linking can ensure that these non-indexed pages are indeed indexed and thereby making them more ‘visible’ and accessible to users.

6. External Deep Links + Internal Deep Links = Domain Authority

That’s the perfect formula for higher domain authority. A well-optimized internal linking structure that connects the optimized inner pages of a site can translate to better domain authority in the eyes of the search engine. You have to deep link internally as well as externally in order to achieve this; also, it confers up on the site, the added benefit of better site navigability. The search engines will love your site, your users will thank you.

7. A Shot in the Arm for your SERPs

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This point really can’t be reiterated enough. All of the many benefits of deep linking will combine to help you rank higher on the search listing. It has been seen that sites that engage in deep linking usually end up ranking higher than sites that only have incoming links to their homepages. It’s not too much of a stretch to assume that deep links have been factored into the ranking algorithm.

So, in conclusion, the virtues of deep linking can’t be spoken about enough. With deep linking, you always have a win-win situation; you don’t have to worry about all your efforts backfiring one day. But for all its advantages, building deep links with controlled (incoming) anchor text is not an easy task. The most natural way to get inbound deep links is to build great content and get someone to link to it because they like it. If you are too impatient to wait for others to link to you, you can try blog commenting and forum signatures, but you may not always be able to control you anchor text, hence they may not be the most favorable methods. If you wish to ensure that you have complete control over the anchor text of your deep links, the easiest way you have is directory submissions. Up until a few years ago this was not possible, but lot of SEO-friendly and high quality directories realized the true value of deep links and you can now deep link with the help of directories.

Whatever the method you choose, what matters most is that you realize that deep linking is an SEO tactic that you can no longer ignore. So, don’t waste anymore time and don’t wait for others to link to you, submit your inner page links to directories and get deep linking with anchor texts of your choice; but if you’d rather leave it to the experts, then use an established directory submission service like Directory Maximizer, which now offers a Deep Link Submission service.

Happy Linking!



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Comments

One Response to “7 Clear-Cut Reasons Why You Cannot Ignore Deep Links Anymore!”

  1. Fred on July 6th, 2011 7:45 am

    Link structure plays a vital role in boosting visibility of all the pages of a specific site in search engines. i would say, it works like a “Sitemap” following which search engines can crawl your inner pages and send hits to your site. Internal links are as much important as External links.

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