Dead sites, dying sites or sites languishing in various stages of inactivity can give even the most seasoned webmasters nightmares. Quite honestly, inactivity (or any other signs of morbidity) is a term I hope to never utter in conjunction with my site. However, I realize if I am not careful, I can get complacent and let it creep upon me, or my site to be precise. Thankfully, there are ways to prevent such unwelcome and ill-fated eventualities, and help a site live a full and healthy (read, active) life.
Because I know that there are many out there, living in constant fear of their site dying on them, in dire need of some site-revival intervention, I shall list 9 ways that will surely help breathe new life into a site.
1. Don’t Take A Break From Building Content: Imagine that you are a restaurateur… will you ever consider serving your customers stale leftovers? Of course, you won’t! Setting up a website is just another way of serving your customers, by providing them the freshest and most relevant information. If you fail to do that, you won’t ever have any repeat customers (or visitors). This customer satisfaction angle aside, not updating your site can negatively affect your search engine rankings too. So, if you wish to see your site thriving with a steady stream of traffic, and stay high up on the SERPs, it is important that you regularly create content and update your site.
2. Build Links: Most people make the mistake of disregarding the substantive importance of links and building links. In addition to the obvious SEO benefits link building offers, it will also help you be connected to other relevant sites. The whole web works on the principle of interconnectedness, so a site that chooses to isolate itself and refrains from connecting with other sites cannot be anything but a failure.
3. Give Your Site A Makeover: If the current design of your site seems old and tired, don’t hesitate, initiate that redesign that you’ve been thinking about. Take inspiration from some of the most popular sites on the web; surfing the web, more than anything, is a very visual experience, keep that in mind while you decide on the design.
4. Update On Popular Demand: If updating the whole site on a regular basis is beyond you, try, at least, to update the pages that are visited the most. This way, even if you don’t succeed in attracting new visitors, you won’t lose out on the old. Writing on current events, or the latest developments in your field, while choosing a nonconformist, if slightly controversial, slant is a great way to hook people.