Every time a new product or service is born, along with it are born hundreds of myths, which no matter what, just refuse to disappear, despite several attempts at demystifying them. The search engine optimization industry is no different! Each one of us has come across at least a hundred myths or Do Not Do’s & even more of these ‘Top 10 SEO tips’ aimed at clarifying these myths, which we’ve followed religiously. Right from updating our site, to building links the “preferred way”, to practically each point in these guides, but yet, our site’s name doesn’t seem to find the glory of bracing the top positions in the search results. What’s worse is that we’ve spent several thousands in doing all of this! Some of these tips may have once worked well, but now belong to the past.
Here, I have listed out a few of these myths that, shockingly, people still seem to believe:
1. SEO is a One-Time Activity
Yeah… I wish it were that simple too! Staying on top in the search engines is a constant struggle. Search engine optimization is not a one-time fix, but an ongoing process and it involves a lot of work which needs to be followed up on. Google and other search engines consider hundreds of factors before indexing your site, and the formula they use, or ‘Algorithm’ as it’s called, is constantly updated. So, you need to work on on-page and off-page strategies regularly to get ranked well. Many people think that building links one time will get them to the top of the search engine results. This may boost your site ranking initially, but if you leave it at that, do not bother to further optimize your site and continue building links, it will definitely start descending in the search engine rankings.
2. SEO is All About Building Links
Big mistake! There’s a lot more to SEO than link building. While link building is an essential part of SEO, you should not forget about other activities involved: optimizing current and new pages, continually adding content, optimizing internal link structures, engaging in indirect link building techniques like link bait, etc.
3. Higher PageRank = Better Search Engine Ranking
Doesn’t work that way! The PageRank value is just one of the factors Google considers when ranking sites, it’s not the only factor! Another point to note is that the PR value shown on your toolbars is not the real-time value used by Google, those values are not revealed. Please don’t confuse PageRank with search engine rankings, they are two entirely different aspects of judging a site and shouldn’t be confused with one another.
4. You Should Submit Your URLs to Search Engines
There are many who will assure you that submitting your URL to search engines is one of the first steps to getting ranked. This will do you no good. Your site will get indexed anyway if it has incoming links. You need to build more incoming links to work your way up in your rankings. Submitting your URL doesn’t do anything for ranking pages. There are some who advise resubmitting links often as well, which is again a futile exercise. Instead, you can put that same effort in to other SEO activities which will prove much more productive.