Directory Maximizer

Directory Maximizer Launches Niche Directory Submission

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Hello Folks,

Many of our loyal customers have been asking us to start a niche directory submission service for quite some time, and today the entire Maximizer team is excited to launch our new service for niche directory submissions! We are indeed humbled by the faith you have shown us in our general directory submissions, High PR paid directory submissions and social bookmarking services in the past and we solicit your continued patronage.  Like all our other services, you can be assured about the quality of the directories we include in our list.

Why Niche Directory Submission?
Niche Directories list only specific type of Businesses and Websites. So, every niche directory is dedicated to a specific subject, topic or industry.

Times are changing, so are search engine algorithms! These days search engines give a lot of value to links from sites related to your category than the ones from unrelated sites.  So, getting a link from directories that are relevant to your website is extremely important.  For example, if you have a website related to real estate, the links you get from real estate directories will be given much more value than the links you get from an unrelated or a general site.

Secondly, niche directories can get you lot more traffic than general directories, simply because when someone looks for sites related to a particular category they tend to search in directories that are related to that category.

Submit to Niche Directories

What are the niches available?
To begin with, we have identified nine popular niches and we have 20 to 35 directories under each of these categories –

  1. Real Estate Directories
  2. Travel Directories
  3. Health Directories
  4. Shopping Directories
  5. Automotive Directories
  6. Blog Directories
  7. SEO & Internet Marketing Directories
  8. Finance
  9. Business

So, if you have a site/blog related to any of these categories, submit your sites right away to get high quality niche links.

How much does it cost and what are the approval rates?
Niche submissions are not offered by many companies as it is more challenging than general directory submissions. Plus, many of the niche directories are paid directories (justifiable for the time and effort they spend for managing the approvals and listings). But we have spent months in researching and identifying the good ones.  And the great news is, we have negotiated the price with each directory and managed to offer a single pricing for all directories at just 96 cents per directory submission! Needless to mention, thus the chances of approvals are close to 100% if your site is relevant to the niche.

Take advantage of this opportunity. Login here if you are an existing customer or register (free) now.

10 Weird Things that Influence Customers Online

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Sometimes what causes customers to change their behaviours are the strangest things in the world. At times customer psychology might make total sense, but at other times they can seem like a completely different species.

These are ten strange and bizarre things that can influence customers online. These are things you probably wouldn’t think to test for, but they make a difference.

1. The Phone Number They Never Call

A lot of webmasters have found that if they put a phone number on their website, it increases their web conversions.

What’s funny is that very few people ever actually call the number. Just the fact that there is a real person on the other end is enough for them to feel more confident about buying.

2. Putting a Period in the Headline

Sometimes being grammatically correct doesn’t pay. In numerous split tests marketers have found that placing periods in headlines and subheads almost always reduces conversions. Commas sometimes also have the same effect.

A period gets people to stop reading rather than continue reading. Even if it’s grammatically correct, you might want to consider dropping to period.

3. Credibility Buttons

You know those “As Seen on TV” or “Seen on Oprah & MSN” logos? Those do a lot for increasing conversions. Credibility Buttons

What’s funny however is that consumers often don’t actually check who’s on the logo. A credibility button that says “As seen on Bing & Google” works almost as well as “As Seen on CNN.” And just about any site on the planet is seen on Bing & Google.

4. Big & Unusual Buy Buttons

Big & Unusual Buy ButtonsWhen Amazon was first getting started, they tested all kinds of different buttons to see what got the best result. They found that the “Add to Cart” button they use to be most effective.

Today however, everyone is used to the standard buttons. What marketers are finding more and more is that big and unusual buttons tend to do quite well.

5. The Refund Timing

Did you know that the number of refunds you get tends to go down as the refund window goes up? The Refund Timing

If someone only has 30 days to return something, they’re more likely to keep close tabs on when the refund date is. If the refund date is 3 months however, they’re more likely to keep even looser tabs.

Some companies that offer one year refund windows have found that this window actually drastically cuts down refunds. Read more

Top 10 Reasons Why Your Link Requests Are Failing

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Link requests can be an incredibly powerful tool that can shoot your rankings from nothing to the top 5 in no time at all. Unfortunately, people often make mistakes throughout the process that keep their link requests from working. Your link request must avoid many pitfalls to have a chance of success, yet few of us fully understand or plan ahead to avoid them.

If your link requests aren’t working, here are ten potential reasons why.

1. Your Subject Line Doesn’t Catch Attention

Writing a better subject lineIf you want someone to read your email, you first need to get them to open it. That’s what the subject line is there for.

Your subject line should be gripping and powerful and it should immediately demonstrate what’s in it for them.

2. Contacting Non-Relevant Sites

Another common reason for failure is contacting sites that aren’t really relevant to your website.

Yes, getting backlinks is important. However, Google only really cares about relevant backlinks. Furthermore, if you’re contacting sites that aren’t relevant to your industry, they probably aren’t going to respond.

3. Not Being Link Worthy

A link to your website is essentially a vote for the quality of your website. If you want other Not Being Link Worthypeople to link to you, you first need to have a website that deserves to be linked to.

Make sure you have a well designed website with tons of content before you start asking people to link to you. If you only have a five page website, it’s unlikely someone will want to send their visitors to your site.

4. Not Personalizing Your Requests

Not Personalizing Your RequestsSending link requests is a numbers game. Chances are you’re going to have to send several hundred requests in a successful campaign. However, in order for these requests to work, they need to be personalized.

Each person who gets a contact from you should feel as if you’re talking to them. You should address something unique about their site, product or customer base when you email them. It shouldn’t seem like you’re bulk mailing.

5. Not Following Up

Often time’s people will actually want to give you a link, decide to do so and then forget. Not Following Up

Remember, it takes effort to give someone a link. They need to open up Dreamweaver, find where the link goes, put in the a href tag, upload the file and make sure it works. (Or the equivalent in WordPress or any other CMS.)

Since it takes effort, people often put it off. Sending just one or two reminder emails could be all it takes to convert these people into a link. Read more

Six Important Technical Aspects to Consider when choosing your Web Hosting

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In follow up to our previous post where we talked about the 3 basic criteria you should look at when considering a host, let’s now talk about the more technical aspects you should look at when choosing a web hosting provider. You don’t have to be a computer science major to understand all the different considerations that go into selecting a web host. These are the most important things anyone who’s considering a web host should look at, from a technical perspective.

Operating System

Selecting an OSThe operating system you select has a big impact on the kinds of programs you can run. If you’re running custom software, talk to your engineer about the kind of platform they want their software to run on.

As a rule of thumb, if you’re running Perl, CGI, Ruby, Ruby on Rails, Flash, Python, PHP or MySQL, you’ll want to be on a Linux server. Linux servers can include Apache, Ubuntu or Fedora.
On the other hand, if you plan to run applications written in .NET or ASP, you’ll want a Windows based server.

Uptime GuaranteeUptime guarantee

If you’re running a website that deals with thousands upon thousands of dollars per day in revenue, you might want to look into getting an uptime guarantee.

With an uptime guarantee, the web host will promise to keep your servers up for a certain percentage of the time, at minimum. If the servers ever go down, the web host will owe you money for every minute or hour that the service is down.

This is typically for established, successful companies for whom any down time would be devastating.

Geographic Location

Geographic LocationFrom a strict hosting perspective, the geographic location of your web host really doesn’t matter. The server could be in Brazil or in the United Kingdom and most of your users really wouldn’t notice a difference.

In rare cases however, your server location can come into play.

First of all, if the majority of your visitors come from a certain country, there is a small speed benefit to having your server hosted in that country.

Your server can also come into play for search engine optimization purposes. If you’re trying to rank a website based in Brazil, Google is going to think your website is more relevant to that geographic location if your  server is actually based out of Brazil.

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The 3 Most Critical Aspects to Consider When Choosing a Web Hosting Provider

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Choosing a good webhosting provider involves balancing a variety of different features with their respective costs. A startup business with very little traffic will need very different web hosting solutions than an established business running complicated software with hundreds of thousands of visitors. Here are some of the most important things you should consider when you’re choosing a web hosting service.

Service

Service is aService Guaranteen extremely important component of web hosting. If your website goes down and you don’t have an in-house tech, the technical support department of your web hosting company becomes the people you rely on. The technical support department of your web host should be both responsive and knowledgeable. There are a couple ways to tell whether or not your web host fits these criteria.

First you can Google the web host for stories or reviews about their service. While this might not work for smaller hosts, larger hosts will have a deluge of user experiences online for all to read.

Testing responsiveness is easy: Just call their tech support department and see how long it takes to get someone to pick up. Ideally you should get someone within 3 rings. If it takes 30 minutes to get someone on the line, then you probably shouldn’t place your order.

If you really want to put their responsiveness to the test, try calling both during peak hours and in strange hours (E.g. 4am) to see if their 24 hour service truly is 24 hours.

Included PackagesIncluded Packages

You should check what comes included with your web host. Today’s web hosts usually offer unlimited domains and unlimited email addresses. However, beyond these two basics there are a lot of variations.

First thing to look for is cPanel. cPanel is what gives you an easy to user interface for managing your website. Many web hosts include cPanel for free, though some charge for it.

If you plan on running WordPress, PHPBB or other such common plugins you should also look for a one-click install system, such as Fantastico.

Finally, if you plan on writing your own code or running custom programs make sure the version of PHP, MySQL and/or Apache works with the software you plan on installing.

Your Processing Needs

The kind of hosting package you need to purchase depends in large part on how much processing power you need. Yes, it’s true that most hosting providers give you “unlimited bandwidth” even on a small shared hosting package. However, what’s not unlimited is the processing power you take up on the servers.

The primary limit of servers isn’t bandwidth but processing power. If you’re running an analytics system, custom software, dynamic websites and a variety of other programs that need to process every time a visitor lands on your site and you’re getting tens of thousands of visitors – Then you’re going to seriously tax the system.

Data Processing NeedsWith shared hosting, you’re usually sharing your processing power amongst 50 to 400 websites. With a Virtual Private Server (VPS) you’re usually sharing with between 5 to 25 people. With a dedicated server, you’re the only one with access to that computer’s processing power.

Keep in mind that if you’re on a shared server, you’re vulnerable to someone else using too much power causing your site to run slow. For example, if someone else’s site suddenly gets 20,000 people to their site in a day, maxing out the server’s capabilities, your own programs will run very slowly because you don’t have those resources anymore.

At the end of the day you need to make a decision about your own server processing needs, your need for stability and the price you’re willing to pay. Shared hosting is the cheapest option, followed by VPS then a dedicated server. Each gives you more power, but costs more money.

Making Your DecisionDeciding the best web hosting provider

Start by choosing whether you want a shared host, a VPS or a dedicated server. Keep in mind that you can always move up. Then look at the potential hosts and see which one(s) have the features you want. Make sure they have the capability to install any software that you might want to use in the future. Then test their technical support by placing a test call to see their response time.

Finally, compare the different levels of pricing between the hosts you’re considering. At this point you can make a fully informed decision as to which host to go with.

As for our recommendations, we’re hosted with LiquidWeb using a dedicated server provided by them and we’d highly recommend them for their super prompt service.  If you’re looking for a shared host, apart from LiquidWeb, we’ve also used HostGator who’ve been very good and they have some packages available in the lower price range for people looking to test things out.

Rethink Your Link Building Strategy – Targeting Long Tail Terms

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If you’re using the old-fashioned method of getting backlinks to try and rank for competitive keywords, I’ve got news for you: You’re leaving the bulk of your traffic behind. Over the last few years, intelligent marketers have discovered that the money and the traffic simply aren’t in the big keywords.

Importance of Long Tail KeywordsWhen you conduct a search online, how do you go about your search? More often than not, you type a pretty specific search term into Google. That’s because you’re looking for specific information rather than generic information. These searches are called “long tail searches.” They’re searches that come from longer keywords rather than short two or three word search phrases. Search engine experts estimate that 70% of searches are long-tail searches while only 30% are high level and mid level keywords.

Aiming for the long-tail has two main benefits. First of all, they’re much easier to rank for. Instead of taking months or even years to rank for a competitive keyword, you can rank for a large number of uncompetitive keywords instead. Second, long tail searchers tend to be much closer to buying.

Long Tail SEO If you run a microwave oven and grill  sales website, who would you rather  have land on your website: Someone who types in “oven” or someone who types in “buy a microwave oven and grill” The latter of course. They’re closer to buying.

Now you know why targeting long tail is important. So how do you go about doing so? There are two main questions you need to address:

1.    Which longtail keywords will be the most profitable to target?

2.    How do you build links to and rank for these keywords?

Let’s address each question, one at a time.

Choosing Longtail Keywords to Target

Start by looking through your Google Analytics data. If you don’t have analytics installed, install it now. In addition to long tail data, you’ll get a wide range of valuable information.

Google Analytics will tell you exactly what longtail keywords people came to your website through. Record these and look for patterns, frequent searches and buying keywords.

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