Directory Maximizer

Top 10 Reasons Why Your Link Requests Are Failing

Link requests can be an incredibly powerful tool that can shoot your rankings from nothing to the top 5 in no time at all. Unfortunately, people often make mistakes throughout the process that keep their link requests from working. Your link request must avoid many pitfalls to have a chance of success, yet few of us fully understand or plan ahead to avoid them.

If your link requests aren’t working, here are ten potential reasons why.

1. Your Subject Line Doesn’t Catch Attention

Writing a better subject lineIf you want someone to read your email, you first need to get them to open it. That’s what the subject line is there for.

Your subject line should be gripping and powerful and it should immediately demonstrate what’s in it for them.

2. Contacting Non-Relevant Sites

Another common reason for failure is contacting sites that aren’t really relevant to your website.

Yes, getting backlinks is important. However, Google only really cares about relevant backlinks. Furthermore, if you’re contacting sites that aren’t relevant to your industry, they probably aren’t going to respond.

3. Not Being Link Worthy

A link to your website is essentially a vote for the quality of your website. If you want other Not Being Link Worthypeople to link to you, you first need to have a website that deserves to be linked to.

Make sure you have a well designed website with tons of content before you start asking people to link to you. If you only have a five page website, it’s unlikely someone will want to send their visitors to your site.

4. Not Personalizing Your Requests

Not Personalizing Your RequestsSending link requests is a numbers game. Chances are you’re going to have to send several hundred requests in a successful campaign. However, in order for these requests to work, they need to be personalized.

Each person who gets a contact from you should feel as if you’re talking to them. You should address something unique about their site, product or customer base when you email them. It shouldn’t seem like you’re bulk mailing.

5. Not Following Up

Often time’s people will actually want to give you a link, decide to do so and then forget. Not Following Up

Remember, it takes effort to give someone a link. They need to open up Dreamweaver, find where the link goes, put in the a href tag, upload the file and make sure it works. (Or the equivalent in WordPress or any other CMS.)

Since it takes effort, people often put it off. Sending just one or two reminder emails could be all it takes to convert these people into a link.

6. Not Giving Clear Directions on What to Do

Not Giving Clear Directions on What to DoWhat exactly do you want them to do? Where should they place the link? What should the anchor text be?

Remove the thought process so they don’t have to figure out what it is you want them to do. Tell them exactly what to do; so they can just do it without having to think.

7. Not Spelling Out What’s In It For ThemNot Spelling Out What’s In It For Them

This is a surprisingly common mistake. A lot of website owners send link requests without clearly spelling out what’s in it for them if they give you a link.

Will you reciprocate with a link back? Will you send them customers in return? Why should they link to you?

8. Not Using Your Social Network

Not Using Your Social NetworkA lot of people feel as if they should only build links from strangers. This couldn’t be further from the truth.

Often time’s the best links you’ll get will come from people you already know. If they already like you, the sale is easy.

9. Not Using Your Reader Base

Another great source of easy links is your existing reader base.

If you have a website that gets a lot of traffic, why not just ask people who’re on your site to link to you?

Start with the people who’re already leaving comments on your site. If they like your site enough to comment, they probably like you enough to link to you.

10. Not Passing Spam Filters

Not Passing Spam FiltersFinally, if your email gets caught in spam filters, you won’t stand a chance at all.

Before you send your emails, run it through a spam filter check. These checks will look to see how “spammy” your email looks and give you a rating. If you get a good rating, then send your email.

These are ten reasons why link requests often fail. Avoid these mistakes and you’ll stand a very good chance of getting high quality backlinks quickly. Also do comment to let us know what is your link request strategy?

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  • Jared Heinrichs

    It would be nice if you gave an example of a good link request email 😉