Directory Maximizer

9 Common Mistakes Business Owners Make in Google Local Listings

3 Comments  

Most people who run small local businesses haven’t spent much time studying internet marketing. As a result, they often make mistakes.

Google

These mistakes could be small and simply result in lower rankings or appearing less professional However, more costly mistakes could result in your listing not appearing in Google entirely.

Here are nine of the most common ways business owners mess up their Google local rankings.

#1 – Placing Directions in the Address

Placie directions in the AddressIf you add directions like “between the red and blue building” in your address, Google won’t be able to tell where you really are.

Google’s mapping technology only understands real addresses. Instead of putting directions in the address, add them to the description box. Or just let Google maps handle it.

#2 – Using a P.O. Box Using a PO Box

Google doesn’t like P.O. boxes. Yes, for many legitimate businesses, it simply doesn’t make sense to hire real office space. P.O. boxes are great for those businesses, as it gives them a real address without having to rent office space.

Unfortunately, Google frowns upon this practice, most likely because it’s so easy to rent P.O. boxes. Even people who don’t own real local businesses can use P.O. boxes to get rankings.

Avoid using a P.O. box. Use your home address if you have to.

#3 – Not Displaying an Address

Google Places gives you the option to not display your address if you don’t want to. Unfortunately, what Google doesn’t tell you is that if you don’t display your address, your chances of getting ranked are nearly zero.

Do not check the business address box

When’s the last time you saw a Google Places listing with no address? It almost never happens, because any listing that has no address is rarely ever displayed.

Don’t make the mistake of checking this box.

#4 – Not Using Your Main Phone Number

Phone numberSome people choose to use 1-800 phone numbers or different phone lines for different places with regards to their business. For example, some people will use one phone number for the main line, another for online orders and a third of the Yellow Pages. This allows them to track which sources of advertising brings in the most leads.

Google doesn’t like this, because they want to be able to independently verify your phone number. They want you to use your main number so they can determine if you’re really who you say you are.

Not using your main phone number can affect your chances at a good ranking.

Read more

Link Baiting: An Update on Modern Tactics

4 Comments  

Link BaitingLinkbaiting has changed a lot since it first came into the SEO space. In the past, you could come up with a decent graphic, a quiz or an infographic and have a very good shot at going viral. In fact, Mingle2 used just simple quizzes to rank in the top 5 for the keyword “Dating.”

Today however, these tactics have gotten much more competitive and much more complex. If you want your linkbait to take off, you’ll need to put in more time, effort and creativity.

Overview: What is Linkbaiting?

Before discussing actual tactics, let’s go over what exactly linkbaiting is.

Linkbaiting is creating content that’s designed to get linked to. The content needs to fit a particular mold.

Not only does the content need to be interesting, but it should work within a formula for content that gets passed along. Each of the following tactics has been proven to get people to link to them.

QuizzesQuizzes

Quizzes like “How many 2 year olds could you take in a fight” have done very well. The basic premise is this: Come up with an interesting quiz, ask fun questions, give them the results, then give them the chance to share it with their friends.

Make sure you include the HTML code at the bottom of the results page so people can link to their results and the quiz. If you design a quiz that a lot of people want to share, you’ll get a lot of backlinks.

Free Software / Tools

Free Softwares & ToolsFree software can be great linkbait. There are two main types of free software.

One is software aimed to web developers or website owners. These types of software work really well, because if you can embed a link in the software, you can easily get a lot of backlinks.

Examples include WordPress plugins, calculator apps, skins, themes, templates, etc. Just a small link at the bottom of the page can result in thousands of backlinks.

The other type is the typical for-consumer applications. The goal here is to create the best possible app for an audience and give it away. If people like it, they’ll link to your site where the software is being offered.

Read more

Niche Directory Submission Update: Adding Business and Finance Niche Directories

4 Comments  

We take this opportunity to thank each one of you for the grand welcome you extended to our recently launched Niche Directory Submission Service. We are glad to see this service being widely used by you to increase relevant backlinks to your site. As one of our customers, Mr. Christopher from Houston put it, “I have received 14 links within 6 days of my order and I hope the remaining  ones too will come soon.  This is the most efficient and cheapest link building exercise I have done for my online boutique travel shop”.  We do realize the responsibility that this service brings on us and we promise to live up to it.

We are happy to add two more niches to our current list of seven, viz Business Directories and Finance Directories. That makes it a total of nine niches offered through this service.

  1. Business Directories
  2. Finance Directories
  3. Health Directories
  4. Automotive Directories
  5. Blog Directories
  6. Real Estate Directories
  7. Shopping Directories
  8. Travel Directories
  9. SEO & Internet Marketing Directories

There are 20 to 30 directories in each niche.  As usual, these directories are selected with much care and are good quality SEO friendly directories.

If your site sells any product or service, it’s worth submitting to our list of business directories for it can bring you the much needed link juice and some traffic.

Similarly, if you offer any financial product or service online, submit it to the finance directories available with us.

We would like to re-emphasize few of the other benefits of this service-

  • Get guaranteed links (if your site is relevant to the niche)
  • Discounted price compared to the actual fee charged by directories
  • Target multiple keywords through different titles and descriptions

So, start building relevant links right away. Login here if you are an existing customer or register right away.

Marketing Tactics to Take Advantage of the Holiday Season

Leave a Comment  

Holiday Marketing Tips Did you know that over a billion dollars is spent on the Monday after Black Friday? In a  single day,  consumers on the internet collectively take out their credit cards and spend more than a billion dollars in a 24 hour timespan.

The holidays are a special time for business owners. Most consumers typically have guards and reservations against spending money. On the holidays however, many of these guards come down. Consumers who would normally be thrifty are suddenly willing to take out their credit cards and buy.

So how can you get a piece of this action? Here are a few ideas to help.

Start Marketing EarlyMarketing Your Product Early

You want people to buy on or before the holidays start. That doesn’t mean you should start marketing on Christmas Day, New Year Day etc. In fact, you should start marketing as early as six weeks in advance.

If you want exposure for your sale, do it early. People should know sales are coming up. Don’t just put it on your site the day of the sale, or you’ll miss out on major exposure opportunities.

Give Them Ways to Save

Sale-Ways To SaveThere are two reasons people buy on the holidays: The first reason is because they want to buy gifts for friends and family. The second reason is because of all the sales and discounts.

Holiday buyers are a sale-driven bunch. If you can give them interesting items at a stellar price, they’ll buy in droves.

Have a Christmas sale. Have a New Years sale. Have a winter sale. Have a pre-Christmas sale. Have a generic holidays sale. Use whatever reason you can to create a sale event. But never just mark down your prices – Consumers need to believe the actual price is much higher than what they’re paying.

What Are Consumers Buying?

The trick with holiday buyers is that they often don’t even know what they’re looking to buy. They’re often in browse-mode: They’re looking to buy something for presents, but they don’t know what. Instead, they just browse until they see something nice, then make a purchase.

Giving consumers suggestions on what to buy is a great idea. If they don’t already know what they’re going to purchase, help them make that decision.Suggestion

Suggest items. Suggest add-on items. Suggest different categories of items. Have suggestions for different types of people. Have suggestions for family, have suggestions for friends, have suggestions for kids and have suggestions for adults.

Do whatever you can do give them as many buying options as possible.

Read more

Building a Brand is an Underlooked Source of Traffic

Leave a Comment  

Brand Building and Getting Web Traffic With AuthorityWhen it comes to traffic, people tend to focus on traffic generated online. They’ll focus on SEO, on PPC, on social media traffic. These are all highly effective methods of getting traffic; but they miss one crucial component: Authority.

Having authority does two things. First of all, it helps you get more traffic. Authority in and of itself will help you get type-in traffic from people who know your brand. Second, it helps you increase your conversions.

Think about it. Let’s say there’s a person who’s interested in buying an MP3 player. They land on two websites. These two websites sell the exact same product for the exact same price.

One website is an unknown website. The other website is Amazon.com. Who are they more likely to buy from? Amazon, naturally. Why? Because they have more authority. They’re a known brand. There’s more trust established.

Learning to build authority will help you get more conversions, as people will already trust your brand. It’ll help you get more traffic from every aspect of your marketing funnel, as people will be more likely to click on your listing in the search engines and in PPC placements because they recognize your domain.

Finally, you’ll get people typing in your website, or people Googling you or your brand’s name.

So how do you build more authority?

Create a Strong Brand Identity

What do you stand for? If people are to trust in your brand, they need to know what your brand stands for. Brand

When people think of you, your brand or your website, they should think of just one thing. Is it speed? Is it expertise in a certain area? Is it customer service? Is it uniqueness of thought?

What should people think of when they think of your brand? Cultivate that brand deliberately.

Get Press Attention

Get-Press-Attention-for-Brand-Building

Someone who’s been seen on TV, on the radio or in print media is going to have a lot more authority than someone who just put up a website.

Getting press attention isn’t as difficult as most people think it is. Remember: Journalists need good stories just as badly as entrepreneurs want to be in those stories. Getting featured is a win-win relationship.

To get in the press, join services like Help a Reporter Out (HARO) to find potential press opportunities. Make sure that before you contact any press you have a clear story to pitch them with.

The story should have a clear hook and have a headline that turns heads. In other words, it should be something so unique that reporters will really want to have it in their publications.

Read more

6 Best Practices for Modern SEO

2 Comments  

It’s no secret that SEO is changing. Search engines like Google are always on the lookout for better ways to rank websites. Sometimes no major changes are made for years, while at other times change after change is pushed out in rapid succession.

Today we’re in a rapid change period of SEO. First came the Panda update, then Panda 2.0, then an increased emphasis on social media. Using old-fashioned SEO tactics just won’t cut it in today’s competitive and fast changing SEO environment.

Here are six best practices for ranking in the search engines in today’s quick paced SEO world.

Practice #1: Social Cues Matter

Social Cues Matter for modern SEOGoogle and especially Bing are paying close attention to social cues. How many people pass along your websites? How many people tweet about you on Twitter? How people have “liked” your page?

Social cues play a significant part in search engine rankings now and experts believe it’ll only get more powerful over time. If you don’t already have a solid social media campaign in place, now is the time to start.

Practice #2: Natural Content vs. Keyword Optimization

Gone are the days when you could easily select a specific keyword to rank for and target it specifically. Natural Content vs. Keyword Optimization

Today, search engines will penalize you if you over-optimize for specific keywords. If you have too many links coming to your site with the same anchor text, if your one keyword is all over your title tags, meta tags and body content, you’re more likely to get penalized than ranked.

Instead of trying to create content around specific keywords, a much better strategy is to craft natural content that’s meant to be read by real human beings.

Practice #3: Unique, Quality Content is Still Key

Quality Content Key for SEOAs search engines get smarter, specific tactics that allow you to gain rankings artificially will fall to the wayside. Many such sites have already been pushed aside in the last few years, and more will soon follow suit.

The only real way to guarantee rankings in the long run is to give the search engines what they want: High quality, unique content that people will love. Read more