Getting your title tag right is the most important factor of your on-page SEO. Having a great title tag helps search engines figure out what your website is about and rank you properly. It also helps users who are browsing search results figure out what your website is about and decide whether or not they want to click on your website.
Here are the most important Do’s and Don’ts when it comes to title tag optimization. Following these tips will help make your site both user friendly and more search engine friendly.
1. Use a Unique Title Tag for Each Page
Many sites use the exact same page title for several pages in their website. This is a terrible idea. Having specific keywords you’re targeting with each and every page will help you maximize the exposure your site gets in general. Make sure you optimize your title tags to ensure that you have a unique title for every single page on your site.
2. Embed Keywords in a Phrase
Rather than using just your main keyword in your title tag, it’s much better to embed the keyword within a phrase.
For example, instead of “lose weight,” a much more effective keyword would be “How to Lose Weight for Women Under 35.”
This will help you get traffic from more specific search terms. Also, you reduce the likelihood that Google sees you as keyword spamming.
3. Use Power or Action Words
Use power words or action words. For example, instead of just “How to Lose Weight,” try “How to Lose Weight Quickly” or “How to Shed Pounds in Weeks.”
These words sound more active and capture more attention. This helps attract reader attention and helps with Google rankings as well. One thing Google tracks to determine where your site should rank is how often users click on your result versus all the other results – By using more active words, you’ll get more clicks and thus more rankings.
4. Place Your Main Keywords in the Beginning
Keywords that appear in the beginning of the title tag are weighed more heavily than keywords near the back. Place your main keywords in the beginning and everything else towards the end of the html title tag.
5. Use a Pipe or Hyphen to Separate Keywords
If you’re using multiple keywords when optimizing your title tag, use a pipe (|) or hyphen (-) to separate them. For example, “Lose Weight | Low calorie Foods.” Don’t let your keywords run into each other.
6. Specify the Acronym
If people are likely to search for your site by the acronym, make sure it’s included when you optimize your title tag. For example, instead of just making your title “Better Business Bureau,” make it “Better Business Bureau (BBB).”
7. Use Numbers to Get Clicks
One proven method of getting more people to click on your content is to use a number, preferably a large one, in your title tag. For example, “101 Healthiest Foods to Eat” or “44 Little-Known Fatty Foods to Avoid.”