Easy 8 Step Process for Landing Quality Guest Post Opportunities

Guest PostGuest blogging is today one of the most powerful ways to get backlinks, to build a rock solid reputation and to get pre-sold traffic to your website. Many of the old marketing tactics like article marketing have simply died out. Today, if you want to get traffic and links, you really need to create real valuable content and get it distributed.

How do you use guest blogging effectively? Just follow eight steps.

Step #1: Discover the Right Blogs Finding the right blog

The first thing you should do is look for and discover blogs that you may want to guest write for.

Use Google’s “blog” search (on the left) to look for blogs specifically. Look for blogs in your market, as well as peripheral markets. If you have a blog on fishing for example, you might also look for wildlife blogs that have an interest in fishing.

Step #2: Rank the Blogs by Value

Rank the blogs Will getting a guest post up on this blog help you? There are a few ways to determine this.

First, plug the blog into Compete and Google Ad Planner. How much traffic do these services think the blog has? Often time’s for smaller blogs, these tools won’t have any data. Use tools like Open Site Explorer and Alexa to try and get a sense for the reputability of the site and how much traffic it gets.

Take a look at how many comments the blog has on a typical post. Do they have an active audience? Try to only spend time on blogs that are actually read.

Step #3: Figure out Your Proposition

What exactly can you offer this blog owner? How can you benefit their audience?

Try and write a concise yet hard hitting value proposition. Convey how committed you are to providing great content. Then finish with a few guest post ideas for them to consider.

Write from a “what I can do for you” perspective rather than a “why I’d like to guest post for you” perspective.

Step #4: Add a Personal Touch

Mass sent messages almost never work. Instead, you want to send a message that really gives them the sense that you took the time to read their site, get to know their audience and offer something valuable.

Browse some of their latest articles. Read the site and get to know the site’s personality.

Then when you write your email, make sure you say something that shows that you’ve really taken the time to understand them.

Step #5: What Are the Guest Blogging Guidelines?

Most websites will have either guest blogging guidelines online or guest blogging requirements online. If you find a website that accepts guest posts, they’ll usually have gone out of their way to tell the world what they’re looking for.

Read this section carefully before you send off your guest blogging request.

Step #6: Create Absolutely Stunning Content create stunning content

The content that you send to be guest posted needs to be absolutely, completely stunning. People who read your content need to feel like they got immense value and should immediately want to learn more about you.

Pour your heart and soul into your guest posts. Treat them like gold, because that’s exactly what they are. Treat them as if they were posts going on your own site, but with even more reverence.

Step #7: Getting the Click

click hereJust getting a guest post posted isn’t enough. You need to also get them to click on a link and come back to your site.

The best place to place your link is within the content itself. Of course, in order for a webmaster to agree to give you an in-content link, it needs to make sense for the link to be there.

Link to an additional resource on your site for whatever topic you’re talking about. If you don’t have a resource to link to, create one just for the guest post.

Make sure you also write a compelling resource box.

Step #8: Create a Relationship relationship marketing

Don’t just treat guest blogging opportunities as one-time things. Try to build a relationship with that site so you can come back time and again to write more guest posts.

Building a relationship with a site owner will allow you to do a lot more than just get guest posts. You can ask them to do product reviews, you can ask them for backlinks, you can do JV projects, and you can do interviews. The list goes on and on.

Turn your guest blog post into the beginning of a fruitful relationship.

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One Response to “Easy 8 Step Process for Landing Quality Guest Post Opportunities”

  1. Nick Stamoulis on April 19th, 2012 2:02 pm

    It takes time to create a well written and thoughtful blog post. You don’t want to just post it anywhere. Spend time researching the best blogs within your industry or niche that accept guest posts.

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