One of the best ways to get links and traffic is to jump on trending topics. In any industry, just about every established topic will have dozens, even hundreds of sites covering them already. Trying to gain traction, links and traffic by creating this kind of content is extremely difficult.
On the other hand, coming in and creating content around trending topics will give you a major edge. You’ll be able to get your name out there before anyone else. There’ll be no competition out there, making link building even easier.
Here’s how to do it.
Keep Tabs on Your Industry
First and foremost, you need to know when something begins to trend.
Subscribe to RSS feeds in your industry. If all of a sudden everyone’s talking about something, pay attention. Make sure you follow both industry leaders and your competition.
Watch Twitter. Again, if a certain tag or topic seems to start dominating your industry, pay attention.
Making the Decision to Suit Up
Whenever you see a potential trend, you have to make a decision very quickly. Are you going to suit up and tackle the trend, or let it pass?
When you’re creating content for trends, the difference between failure and success can be just a couple hours. Ideally, you want your piece of content to be the first and the best out there. By the same time tomorrow, there could already be a couple pieces.
When you notice a trend, make a decision immediately. If you’re going to take a shot, take the shot – But don’t wait.
Create Link Worthy Content
Next, create content that’s worth getting linked to. That means your content needs to be comprehensive, it needs to be timely and if possible it should have personality.
You want to create the “go to” piece for that new trend. For example, if you’re in the gaming industry and a major firm just announced a new came, you want to be the first to come out with:
– Game description
– Time till release
– New features
– Characters in the game
Don’t just put a piece out there to put a piece out there. It needs to be something so shockingly useful that people can’t help but want to share it with others in the industry.
Remember: If you’re not going to do the content well, you might as well not do it at all.