Directory Maximizer

How to Use Trending Topics to Build Links

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Get links from Trending Topics

One of the best ways to get links and traffic is to jump on trending topics. In any industry, just about every established topic will have dozens, even hundreds of sites covering them already. Trying to gain traction, links and traffic by creating this kind of content is extremely difficult.

On the other hand, coming in and creating content around trending topics will give you a major edge. You’ll be able to get your name out there before anyone else. There’ll be no competition out there, making link building even easier.

Here’s how to do it.

Keep Tabs on Your Industry

First and foremost, you need to know when something begins to trend.

Subscribe to RSS feeds in your industry. If all of a sudden everyone’s talking about something, pay attention. Make sure you follow both industry leaders and your competition.

Watch Twitter. Again, if a certain tag or topic seems to start dominating your industry, pay attention.

Making the Decision to Suit Up

Make your decisionWhenever you see a potential trend, you have to make a decision very quickly. Are you going to suit up and tackle the trend, or let it pass?

When you’re creating content for trends, the difference between failure and success can be just a couple hours. Ideally, you want your piece of content to be the first and the best out there. By the same time tomorrow, there could already be a couple pieces.

When you notice a trend, make a decision immediately. If you’re going to take a shot, take the shot – But don’t wait.

Create Link Worthy Content

Next, create content that’s worth getting linked to. That means your content needs to be comprehensive, it needs to be timely and if possible it should have personality.

You want to create the “go to” piece for that new trend. For example, if you’re in the gaming industry and a major firm just announced a new came, you want to be the first to come out with:

–          Game description

–          Time till release

–          New features

–          Characters in the game

–          Price

–          Screenshots

–          Rumors

–          Etc

Don’t just put a piece out there to put a piece out there. It needs to be something so shockingly useful that people can’t help but want to share it with others in the industry.

Remember: If you’re not going to do the content well, you might as well not do it at all.

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10 Tips to Help Any Small Business Rank in Search Engines

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SEO Tips for Small Business

Search Engine Optimization is one of the most complex skills you could learn as a small business owner. It involves juggling many balls – Keywords, backlinks, competition, anchor texts, internal linking, etc – While simultaneously trying to grow your business.

A word of caution: Lots of small (even big!) business owners think, their SEO is done if their brand name comes on top when they search for it in search engines. No doubt, it’s good to have your brand name up in search rankings, but not many users would be searching with your brand name. The real SEO is about optimizing your site for general terms and keywords your users use when they look for information/product or service that they are in need of.

How can you make this process easier? These ten tips will help.

#1 – Make Your Site Flow

When users land on your site, they should immediately know where they need to go. Your site should have a clear-cut flow that guides users from point A to point B.

Likewise, within each page of your website should be links to other pages. It’s always a good strategy to make your internal linking structure perfect. This is better for SEO, as well as for your user experience.

#2 – Use Metric-Driven Keywords

The keywords that you’d personally type into a search engine to find what you’re looking for are not necessarily the same as the keywords that most people would type in.

Target keywords that have traffic, based on metric-driven data rather than what you personally use.

#3 – Know Who You’re Targeting

Understanding your target market is a big part of SEO. This will allow you to write better content, which will get you more backlinks. This will also allow you to come up with more relevant keywords to target.

The best way to really get to know your audience is through face to face conversations. Whenever possible, talk to your audience and get to know them and their needs better.

#4 – Jump on New Topics

If a new topic is suddenly gaining popularity, jump on that topic. Try to create high quality content around that topic right from the get go.

For example, let’s say you run a dental website and a new dental procedure is getting a lot of attention. One of the first things you should do is create an article series detailing everything patients need to know about the procedure.

#5 – Try to Outfox Your Competition

Try to get your website to rank for keywords that your competition isn’t paying attention to. These keywords are often the keywords that require a little bit of creativity to think of. They’re the “fringe” keywords – Ones that your audience is typing in, but often don’t show up in keyword tools.

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How to Build Backlinks With Event Blogging

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Event Blogging

Going to an event and blogging about it is a fantastic way to get new links to your website. A large event in your industry is already going to get a ton of attention from bloggers and other websites. Doing your own blog post about the event is a great way to leverage this attention into more backlinks and making your blog a success.

So how do you actually use event blogging to generate links?

Start by Creating Your Request List

The research phase is the initial and often most important phase. Start by looking for people you can hit up for links later on once your post is complete.

Look for anyone who’s posted about the event, promoted the event, previewed the event or is speaking at the event. Find these posts using Google by typing in the event’s name. Visit the event’s website and look at all the speakers.

If possible, try to get a list of everyone who purchased a booth at the event. These are also people who could potentially link to you.

Look for people who outright copied the event’s description. Just take a line from the description, put it in quotes (“like this”) and punch it in Google. This will bring up all the sites that have copied, scraped or syndicated that event. Put these sites on your list as well.

By the end of the research process, you’ll have a big list of people who’d potentially want to link to you. If this list is extremely small, you might want to reconsider covering the event. You want at least a couple dozen potential link sources before you commit to investing the effort.

Writing the Blog Post

Writing a blog postWhen you’re writing the blog post, you want it to be as comprehensive as possible. You also want to bring something unique to the table that nobody else is bringing. If you’re covering a major event, chances are you’re going to be competing with a dozen other bloggers who’re also covering the event.

To get the backlinks, your coverage must stand out. What makes it stand out?

Coming at the article from a unique angle of analysis is one good way. Having unique photos of the event is another. Even better is if you can come up with video footage that nobody else is posting.

If a certain topic was covered during the event, you could make it a point to prove or disprove it. For example, a lot of bloggers got a lot of traffic by proving or disproving claims and statistics in the presidential debates.

You can create downloadable materials, such as PDF files, slide decks and worksheets for people to download. The materials should be related to whatever the conference was about.

You can also compile your own list of resources and have them all shared on your blog.

These are just some ways you can bring unique value to the table. It doesn’t matter how you do it, what’s important is that you do bring something that nobody else brings to the blogosphere. That’s what’ll get you noticed and that’s what’ll get you linked to.

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5 Tips to Perfecting Your Internal Linking Structure

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Internal Linking StructureIn SEO, when people talk about linking they almost always focus exclusively on external linking. They might talk about new link sources, changes in the Google PageRank algorithm, what factors are making more of an impact and so on. Yet few people will talk about the other half of the linking formula – Your internal linking structure.

Your internal linking structure is crucial to your search engine success. Without it, it’s very difficult to get ranked. Internal linking alone won’t get you ranked, but if you don’t have strong internal linking, your chances of getting ranked are very slim.

The best thing about internal linking is that it’s relatively easy. Unlike external linking that needs tons and tons of effort, mastering internal linking really requires understanding just a few core principles. Here’s what you need to know.

Get Rid of Image, JavaScript or Flash Links

Start by getting rid of any links on your site that aren’t text. Try to use advanced CSS to create good looking buttons rather than images. Google has a very hard time reading JavaScript, Flash and Image links. Instead, you want text links that Google’s used to looking at.

Use Keyword Relevant Anchor Texts

When you link to other pieces of content on your website, make sure you use a keyword relevant anchor text. Google will use this anchor text to determine what the page being linked to is about.

If all the links on your site to a particular page contain the word “fish, “ chances are Google is going to think there’s something on that page about “fish.”

Link Consistently Throughout Your Site

You should have a navigation map throughout your site that makes sense for both users and search engines.

Have a navigation bar along the top of your site or on the side of your site (or both.) Make sure all the links in your navigation bar are in text. People should be able to easily find their way around your site, no matter where they are on your site.

Use a breadcrumb trail navigation to allow people to find their way back to higher level categories and to your home page. A breadcrumb trail looks like this:

Home > Category 1 > Subcategory 4 > Page

People can click on any of the previous categories or pages to be taken back to a higher level.

These kinds of breadcrumb trails make browsing your site easier. Google also loves them. They also help you naturally “silo” your site into different subtopics.

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Don’t Stop Your Directory Submissions Just Yet – 8 Common Misconceptions Cleared!

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Misconceptions About Directory SubmissionsTime and again, with various Google updates, people tend to reconsider their linking strategies. More often than not, a question that pops into people’s minds with regards to directory links is “Are directory submissions still worth it? Should I continue?” There are one too many misconceptions about directory links that need to be cleared before taking a decision.

Myth 1: Directory links are of no value anymore

Fact: We’ll be the first to agree that directory links have lost some value over the years. They used to be a lot more valuable earlier. However, it cannot be said that they have absolute zero value now. If that were the case, then many sites still using directory submissions as part of their linking strategy wouldn’t rank for some of their target terms. What we’ve seen and observed:

  • Websites with a solid and diversified backlink profile and that were not ranking for certain terms, started ranking for those terms targeted “exclusively” with directory submissions
  • Websites with little to no links and who did their submissions targeting multiple long tail terms, started seeing ranking results as well for those terms

So they do help, you just need to use it as one of the many linking strategies to help diversify your backlink profile. Also important to note, you need to target multiple terms (not focusing on one or two terms) and those terms should preferably not just consist of broad-based big volume keywords but also some long tail key terms.

Myth 2: Too many directory links are bad for your site

Fact: They say “too much of one thing is a bad thing” and this saying would apply to any linking strategy you choose to adopt. Search engines are increasingly giving importance to link diversity, so if your link profile has only one type of link, it may not look natural and could be suspicious. So too many directory links wouldn’t be bad for your site unless those were the absolute and only links you had to your site, in which case they would not count for as much as when you’d have a diverse link portfolio.

Myth 3: You should not make too many submissions at a time

Fact: This would depend on the site being submitted. If it’s a brand new site with little in terms of backlinks, then we’d recommend using our “spread over 5 weeks” option when placing an order or using the “monthly 100 submissions” subscription option. This would ensure links come in slow and steady and in the mean time you could focus on other linking strategies as well. While, if it’s an established site, we’ve observed that it doesn’t really matter if you submit to all directories on our list at a time because the directories anyway take a long time to approve the links – some approve within a week but many take weeks and months before the links are approved – and so you wouldn’t get all your links at once, as many people think.

Myth 4: Manual submissions can be replaced by automated directory submissions

Fact: We’ve seen many people falling to the allure of automated link building software but it just won’t help and we’d strongly recommend against it. Automated software tools blast your site off to thousands of directories in a few minutes and they i) do not select the best categories in each directory, ii) have no respect for the directory specific submission guidelines and iii) only submit to directories with no captcha. The well-managed directories always have some sort of blocks in place for automated software tools, like the use of “captcha”, a mathematical equation, etc. that can only be filled in accurately by humans.

Myth 5: You can build links only to your homepage from directories

Fact: While there are so many directories that list only home page links, there are a sizable number of directories (especially paid/premium directories) that allow submitting your inner pages. This would help in diversifying your link portfolio, in that you could build a few links to your inner pages as well, which are otherwise not the easiest thing to do. Using our “paid directory service” [where you can submit to top quality paid directories at discounted rates], you could submit inner pages as add-on links along with your homepage link.

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Does Directory Maximizer Submit to De-Indexed Directories? Nopes!

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Why this topic and why this post? Well, we thought it best to address certain issues upfront. There have been a lot of news recently related to directories being de-indexed.  This could have you wonder there are some directories from our list that were de-indexed. However, we just wanted to clarify that we had started checking for directories being indexed and cached by Google some time back itself. We do this check every 15 days and if there are any directories that fall out of the index, we remove them immediately.

We’re writing this post because we’d rather be open and transparent about how we work. We look to keep improving our directory selection criteria to ensure that we only submit your sites to directories that could possibly give you some value for the link you get.

Listed below again are some of the criteria we follow:

1. The directories should be SEO friendly. Read more about our criteria to check if a directory is seo-friendly.

2. The directory should be cached and indexed by Google. We check for this criteria every 15 days and update our list accordingly.

3. We try to ensure as much as possible to include only directories that are actively managed:

a. If the directory has zero active/approved links even after accepting quite a few submissions, then we remove such directories.

b. If a directory has not approved any links within the last 3 months, we remove those directories.

4. We ensure that we don’t have more than a few number of directories from any single IP.

Those are some of the checks we implement and we might be fine-tuning our processes even further in the coming weeks to see if we can do anything better.

As much as the hype there is around directories being de-valued, we have continually seen websites getting results from submissions when it’s done properly:  targeting multiple terms (long tail terms), rotating the terms often enough, doing it regularly over time, and importantly when it’s not used as the only and sole tactic for building links to your site.

We do also offer customized services of finding niche directories relevant to your industry (on contacting us), apart from our other services of submitting to the paid and niche directories we already have available as a service when you login.  It’s advisable to diversify your links even amongst directories while you can and that is what we have constantly advised to all our clients as well.

We will continue to strive in improving our services and bettering the practices we follow. If any of you have any particular suggestions or feedback on what we could do better, please do get in touch with us, we will really appreciate it 🙂