One of the best ways to get links and traffic is to jump on trending topics. In any industry, just about every established topic will have dozens, even hundreds of sites covering them already. Trying to gain traction, links and traffic by creating this kind of content is extremely difficult.
On the other hand, coming in and creating content around trending topics will give you a major edge. You’ll be able to get your name out there before anyone else. There’ll be no competition out there, making link building even easier.
Here’s how to do it.
Keep Tabs on Your Industry
First and foremost, you need to know when something begins to trend.
Subscribe to RSS feeds in your industry. If all of a sudden everyone’s talking about something, pay attention. Make sure you follow both industry leaders and your competition.
Watch Twitter. Again, if a certain tag or topic seems to start dominating your industry, pay attention.
Making the Decision to Suit Up
Whenever you see a potential trend, you have to make a decision very quickly. Are you going to suit up and tackle the trend, or let it pass?
When you’re creating content for trends, the difference between failure and success can be just a couple hours. Ideally, you want your piece of content to be the first and the best out there. By the same time tomorrow, there could already be a couple pieces.
When you notice a trend, make a decision immediately. If you’re going to take a shot, take the shot – But don’t wait.
Create Link Worthy Content
Next, create content that’s worth getting linked to. That means your content needs to be comprehensive, it needs to be timely and if possible it should have personality.
You want to create the “go to” piece for that new trend. For example, if you’re in the gaming industry and a major firm just announced a new came, you want to be the first to come out with:
– Game description
– Time till release
– New features
– Characters in the game
Don’t just put a piece out there to put a piece out there. It needs to be something so shockingly useful that people can’t help but want to share it with others in the industry.
Remember: If you’re not going to do the content well, you might as well not do it at all.
Search Engine Optimize Your Content
Ideally, your piece of content is going to get a ton of links and a ton of traffic. Remember that people are often going to link to your page with the name of your page as the anchor text.
With that in mind, the name of your page should absolutely contain a keyword you want to rank for. If you truly do create a piece of content people love, there’s a very good chance that you could shoot all the way to #1 in a matter of days.
Doing keyword research for a new trend can be tricky. Tools like the Google Keyword Tool might not yet reflect the new traffic a search term is getting. In these situations, use a combination of gut instinct, real world data and trend tracking tools (E.g. Google Trends) to try and gauge a term’s future traffic.
Get the Word Out
Finally, you need to get the word out about your new piece of content. You can’t just create great content and hope people see it. In fact, if that’s all you do, chances are nobody will ever see it.
You need to get your content out deliberately. That means promotion.
Promote the new piece on your blog and on your email list. Email blog and website owners who you think would be interested in knowing about your new content piece. Post it on social media sites like Reddit, Digg and StumbleUpon and make your way to SERP heaven. Consider shooting a video and using the video to promote the piece. Get on Twitter and @reply to people talking about the trending topic.
Do everything you can to get the word out. At a certain point, the piece should catch traction and get passed along – Without you having to do much work. That’s when you know you’ve hit one out of the park.