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The Exponential Power of Relationship Based Linking

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Link Building Through RelationshipsAll links are not created equal. Some links are high quality, high authority links that come from relationships you’ve nurtured over months and years. Other links are one-off, or self-generated links that Google doesn’t like nearly as much. When you’re building your links, it’s important to look at not just the quality of the link itself, but the underlying relationship that created that link.

That’s what a link is, after all. One human being is looking at a piece of content created by another human being and decides that it’s worth endorsing. A link represents someone who either likes you enough or trusts you enough to recommend what you have to say to their entire network of readers.

These kinds of genuine links have a domino effect. Tip one such link and it ripples down the line.

How One Strong Relationship Can Net You Many Links

Knowing one person well and getting a link from them can result in many, many more links – As well as many new relationships.

First, getting a link from an authoritative site means you’re going to be exposed to a lot of their audience. Unlike a link you create yourself, this link represents a genuine endorsement. People who see your link know that.

They’re more likely to click on your link. Because you came from a reputable source, they’re also more likely to repost that piece of content on their social media profiles. They’re more likely to also link to you if they have their own website(s).

How Google Views These Kinds of Links

Google is getting better and better at picking out self-generated links. In fact, Google’s Penguin update was more or less a pinpoint attack against self generated links. Simultaneously, links that were generated through real relationships got a nice boon.

It’s nearly impossible to say exactly how Google evaluates links and relationships. They can read behind many lines and use hundreds of different indicators to determine whether a link is authentic or not. Instead of trying to game the system, smart marketers have simply moved on. Instead, they focus on relationships.

When you build links based on real content and real relationships, you get real rankings. Those real rankings in turn lead to more real backlinks, assuming your content is good. The cycle repeats itself, netting you more and more links.

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How to Get Links Once You Have Great Content

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Any good linking strategy starts with having high quality content. Your content needs to be so good that anyone who reads it feels indebted to you for putting it out. But thget links for good contentat’s not enough.

In order for your site to garner real backlinks and real rankings, you need to actively market your links. You need to be able to get websites who’ve never heard of you to look at your content and give you a one-way backlink.

If you can’t do this, then your content is most likely going to sit in the archives of Google, only to be found by a handful of people.

So how do you market your content so it gets more links?

Make Your Content Rank

One of the best ways to get your content new backlinks is to make it rank. That might seem counter-intuitive on the surface, but when you really look at it, it makes sense.

All you really need to do is get your page to the top 10. If you can get your piece of content to the top 10, it’ll get enough traffic that people will start to link to it. People with websites will see your content, like it and help you finish the race to the top.

So instead of trying to rank a no-link page, try to get your no-link page to #9 on Google. Treat it as if it were an SEO project. Use the best and most cutting edge backlinking techniques you can find to get your content up to the first page.

Do Some Guest Postingguest blogging

Do some guest posting on other people’s websites. Create a high quality content post about something that’s relevant to both websites. Don’t write your guest post just to get a backlink. Instead, write it to attract real people to your website. Remember, the more real people you get to your website, the higher your chances of getting more backlinks.

In your author bio, link to your new content piece instead of your home page. This will give your content piece more link juice as well as more visitors. Alternatively, you can link to your home page in your bio section but link to your content page in the actual guest post itself.

Tap Your Relationships

If you’re regularly trying to rank pages in an industry, it’s a good idea to build as many relationships as possible. Talk to other webmasters and website owners. Connect with them on Twitter. Comment on their posts. Let them know that you exist. Contribute to their communities and help them succeed in whatever way possible.

Then when you have something that you want to promote, you can come to them and ask them for the favor. Because you’ve been so helpful in the past, they probably won’t hesitate to give you a hand.

Figure Out How They Did It

Another way you can bump your content to the top is to take apart the current top listing’s strategy.

Use tools like Open Site Explorer or Majestic SEO to probe into their linking structure. Who’s linking to them? Does it look like a self-generated linking strategy, or was it done through relationships?

If their strategy was self-generated, see if you can replicate it. If it was generated through relationships, see if you can find similar relationships to promote yours. If your content is outright better than theirs, you can even try getting those sites to replace their link.

Do a Social Media Push

Go on your social media networks and do a push for your content piece. Publish it on your Twitter account as well as yourspread your content on social media Facebook account.

Message other Twitter users who you have a strong relationship with and ask them to tweet out your piece of content. If your content is catchy enough, there’s a good chance that other people will keep retweeting it. This can help drive a lot of traffic to the content and bring you a lot more backlinks.

These strategies will help you get your new content ranked higher, which will garner more links for it. Don’t assume that just because you have great content, you’ll rank. You need to put in the work to build it backlinks. Once it hits a certain threshold, like hitting the front page, then the quality of your content can indeed carry it the rest of the way.

What to Do When You Run Out of Keywords to Target in your Keyword Research

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When you were first starting your website, you most likely picked a relatively modest keyword to target. You mastered that keyword, got ranked for it, then targeted higher traffic and more difficult keywords. You also probably went lateral and targeted similar keywords, synonyms and keywords that mean the same things but have different root words. Keyword Research

At some point, you’re going to hit a wall. You’ll have targeted every keyword you can think of in your industry. You might not be ranked for all of them yet; some of them might take time, some of them may be impossible to rank for and some of them you’re already at the top of. But you will hit a wall where it just seems like there’s no more room to expand.

There is.

To expand beyond this wall, you need to go beyond the basic research tactics. You need to really dig deep and use unconventional tactics to find new keywords to target.

Here are a few different ways you can go above and beyond to find new profitable keywords. As you’re browsing these different methods, keep in mind that the goal is to find keywords that are both relevant to your site and can generate substantial traffic.

Look Through Your Analytics

In your analytics data will be a section dedicated to telling you what keywords people typed in to access your skeyword hints from analyticsite.

Many of these keywords will come from SERPs that you deliberately targeted and know you rank for.

However, a handful of people will have arrived at your site from keywords you’ve never heard of. Look into these keywords. There might be a whole host of related keywords you could target to get people to your site.

Look at Your Competitors’ Sites

Look at what your competitors are doing. What kinds of keywords are they targeting? Are they going into any peripheral markets?

Open up a few pages on their site and look through the source code. What keywords are they putting in their meta tags?

Put their site through the Google Keyword Tool. What keywords does Google think their site is relevant for?

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10 Power Tips to Getting Started with Content Marketing

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Content Marketing StrategyContent marketing is one of the most powerful forms of marketing on the internet. Unfortunately, it can be tough to get started. It’s like rolling a giant ball of metal. To get it started, you have to push very hard. It might only budge a millimeter. You push again and it budges a little more. As you continue to give it power, it’ll continue to move – Slowly at first, then faster and faster.

Eventually, the ball will start to move seemingly on its own. It’ll pick up momentum. Pretty soon, it’ll be rolling so fast that you couldn’t stop it if you tried. That’s the power of content marketing. It’s slow to start, but once you become an authority site and once you build a reputation, it’s next to impossible to stop.

So how do you get your site in motion? How do you give it the kick it needs to build towards that tipping point? Here are ten different ways.

Method #1: Answer Customer Questions

Do you always find yourself getting asked the same questions? Instead of answering them over and over again, why not turn those questions into content?

Take questions that customers ask you and answer it on your site. Go into as much detail as possible. Make it so comprehensive that your page becomes the go to page for that question.

Method #2: Target a Long Tail Keyword

Use the Google Keyword Tool to identify long tail keywords that you can target. Make sure you’re searching on exact match.

Targeting a long tail keyword will allow you to rank for that keyword very quickly. You won’t get a horde of traffic from it, but you will get top rankings quickly. A few of these rankings can add up very quickly.

Method #3: Create Content from Tweets

Participate in the Twitter discussions in your industry. Get to know the influencers. Look out for new ideas.

When you notice an interesting tweet or an interesting new idea pop up, turn it into content on your site. If you do it fast enough, you’ll be the first and others will jump on the boat to reference your content.

Method #4: Cover an Event

Go to an event, such as a conference, a competition, a seminar or a trade show and give in depth details about it. If you can give down to the minute breakdowns, so much the better. This is called “liveblogging.” People who can’t attend the actual event love being able to stay in the loop. Use event blogging to build quality links.

Method #5: Use the Autocomplete Feature

Go to Google and type in a word or part of a sentence. Google will complete the word or sentence for you, often time’s giving you new ideas for content in the process.

For example, if you type in “Make a video” in Google (without pressing enter,) Google might give you these suggestions:

“Make a video on YouTube”
“Make a video with my iPhone”
“Make a video for free”

Etc.

If you run a website about video production, these suggestions can be invaluable.

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