In order for your site to garner real backlinks and real rankings, you need to actively market your links. You need to be able to get websites who’ve never heard of you to look at your content and give you a one-way backlink.
If you can’t do this, then your content is most likely going to sit in the archives of Google, only to be found by a handful of people.
So how do you market your content so it gets more links?
Make Your Content Rank
One of the best ways to get your content new backlinks is to make it rank. That might seem counter-intuitive on the surface, but when you really look at it, it makes sense.
All you really need to do is get your page to the top 10. If you can get your piece of content to the top 10, it’ll get enough traffic that people will start to link to it. People with websites will see your content, like it and help you finish the race to the top.
So instead of trying to rank a no-link page, try to get your no-link page to #9 on Google. Treat it as if it were an SEO project. Use the best and most cutting edge backlinking techniques you can find to get your content up to the first page.
Do some guest posting on other people’s websites. Create a high quality content post about something that’s relevant to both websites. Don’t write your guest post just to get a backlink. Instead, write it to attract real people to your website. Remember, the more real people you get to your website, the higher your chances of getting more backlinks.
In your author bio, link to your new content piece instead of your home page. This will give your content piece more link juice as well as more visitors. Alternatively, you can link to your home page in your bio section but link to your content page in the actual guest post itself.
Tap Your Relationships
If you’re regularly trying to rank pages in an industry, it’s a good idea to build as many relationships as possible. Talk to other webmasters and website owners. Connect with them on Twitter. Comment on their posts. Let them know that you exist. Contribute to their communities and help them succeed in whatever way possible.
Then when you have something that you want to promote, you can come to them and ask them for the favor. Because you’ve been so helpful in the past, they probably won’t hesitate to give you a hand.
Figure Out How They Did It
Another way you can bump your content to the top is to take apart the current top listing’s strategy.
Use tools like Open Site Explorer or Majestic SEO to probe into their linking structure. Who’s linking to them? Does it look like a self-generated linking strategy, or was it done through relationships?
If their strategy was self-generated, see if you can replicate it. If it was generated through relationships, see if you can find similar relationships to promote yours. If your content is outright better than theirs, you can even try getting those sites to replace their link.
Do a Social Media Push
Message other Twitter users who you have a strong relationship with and ask them to tweet out your piece of content. If your content is catchy enough, there’s a good chance that other people will keep retweeting it. This can help drive a lot of traffic to the content and bring you a lot more backlinks.
These strategies will help you get your new content ranked higher, which will garner more links for it. Don’t assume that just because you have great content, you’ll rank. You need to put in the work to build it backlinks. Once it hits a certain threshold, like hitting the front page, then the quality of your content can indeed carry it the rest of the way.