Coding is often thought of as the infrastructure of a website, or in some cases as a product. It’s very rarely thought of as marketing. Yet coding is actually an incredibly vital tool when it comes to search engine optimization. Coding can help you direct search engine robots better, avoid duplicate content penalties, speed up your page load time (which has a correlation to ranking) and more.
Here are 10 ways to use code to improve your SEO.
#1 – Cache Your Pages
For dynamic websites like forums or WordPress blogs, websites are generated on the server each time a page is loaded, then sent to the end user. Because each page has to be generated dynamically, this can put a lot of load on the server, which slows down page load time. That decreases rankings.
Caching parts of the page that remain constant speeds up load time and thus increases your rankings, as well as makes your site a better experience for users.
#2 – Use Content Delivery Networks
Content Delivery Networks (CDNs) are cloud storage devices you can use to store files that you load frequently and need high delivery speeds for. It’s frequently used to store web video, which can stream very slowly off of shared and VPS servers. Again, faster load times helps increase your rankings. Amazon’s S3 service is a prime example of a high speed CDN.
#3 – Use Schema.org
Schema.org is a microdata scheme supported by every major search engine. It allows you to put, in code, more detail about what’s on your page. This makes it more likely that search engines will be able to accurately predict what your page is about, thus ranking you for the right keywords.
#4 – Validate Your Code
Is your code WC3 compliant? Are there errors in your code? Even though code with errors in them can display correctly, it’ll have a negative impact on your SEO. Use code validators to check your code for errors.
#5 – Search Engine Friendly URLs
How are your URLs setup? Does it look like “&PID=2348oeu98290&page=3208dkdsfjdjkl”? Or do you have meaningful keywords in your URLs?
Setup your code and your infrastructure to display page URLs that make sense to search engines. This increases your relevenance and helps you rank.