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Improve Your Search Rankings with 10 Programming Tricks

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10 Programming TricksCoding is often thought of as the infrastructure of a website, or in some cases as a product. It’s very rarely thought of as marketing. Yet coding is actually an incredibly vital tool when it comes to search engine optimization. Coding can help you direct search engine robots better, avoid duplicate content penalties, speed up your page load time (which has a correlation to ranking) and more.

Here are 10 ways to use code to improve your SEO.

#1 – Cache Your Pages

For dynamic websites like forums or WordPress blogs, websites are generated on the server each time a page is loaded, then sent to the end user. Because each page has to be generated dynamically, this can put a lot of load on the server, which slows down page load time. That decreases rankings.

Caching parts of the page that remain constant speeds up load time and thus increases your rankings, as well as makes your site a better experience for users.

#2 – Use Content Delivery Networks

Content Delivery Networks (CDNs) are cloud storage devices you can use to store files that you load frequently and need high delivery speeds for. It’s frequently used to store web video, which can stream very slowly off of shared and VPS servers. Again, faster load times helps increase your rankings. Amazon’s S3 service is a prime example of a high speed CDN.

#3 – Use Schema.org

Schema.org is a microdata scheme supported by every major search engine. It allows you to put, in code, more detail about what’s on your page. This makes it more likely that search engines will be able to accurately predict what your page is about, thus ranking you for the right keywords.

#4 – Validate Your Code

Is your code WC3 compliant? Are there errors in your code? Even though code with errors in them can display correctly, it’ll have a negative impact on your SEO. Use code validators to check your code for errors.

#5 – Search Engine Friendly URLs

How are your URLs setup? Does it look like “&PID=2348oeu98290&page=3208dkdsfjdjkl”? Or do you have meaningful keywords in your URLs?

Setup your code and your infrastructure to display page URLs that make sense to search engines. This increases your relevenance and helps you rank.

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The Art of Not Panicking When Google has an Update

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Link Building CampaignIt’s only too common: A successful website with consistent rankings suddenly sees a drop in their SERPs. All of a sudden, all hell breaks loose. Bosses are screaming at employees, employees are making frantic phone calls, sys admins are reconfiguring code and everyone becomes hysterically panicked.

On a certain level, panicking seems to make sense. After all, your business is in jeopardy. If you suddenly lose your rankings, you’re going to lose a lot of traffic. That could put the business in danger. But on a more rational level, taking frantic action is one of the worst things you could do in this situation.

Why Frantic Decisions Are a Bad Idea SEO Decision Making

When you make decisions too quickly, you don’t take into account all the different variables. You address the problem from an angle that may not be right.

For example, when Google Panda came out, many webmasters that got hit, hit the panic button. They started desperately changing things in their code, in their site layout, etc to try to get their rankings back. In reality, at that point nobody really understood what Google Panda even was yet.

Webmasters who waited for more information were rewarded. First, they didn’t change anything they didn’t have to. They kept their heads cool and continued to run their business as normal. Once people learnt more about the Panda or the Penguin updates, webmasters were able to take specific actions to get their rankings back. In some cases that involved removing blackhat links, submitting reconsideration requests or removing scraped content.

When Rankings Break, Here’s What to Do

SEO RankingsWhen a ranking goes down, most people’s first reaction is to get really, really scared. But have you asked yourself: Just how significant is this drop?

For many businesses, Google is just one traffic source. It’s the most revered and the most sought after, yes, but it’s still just one traffic source. It might only account for 30% of your traffic. If you start frantically changing things around because Google decreased your rankings, there’s a good chance you’ll alienate the other 70% of your traffic.

If your Google rankings suddenly drop, the first thing you should do is review your traffic sources and see exactly how this is going to impact your bottom line. If your business is not 100% tied to Google, then take things slow. Learn about the situation before making rash decisions. Spend some time on search engine blogs and forums to see if other people are experiencing the same thing.

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The 6 Key Components of Link Diversity and How to Achieve it [Infographic]

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Having a diverse link profile is essential for successful ranking results on the search engines. Just building links from the same domains to the same page using the same keywords is neither natural and nor will it help get you to the top. You will need to ensure you get as diverse and natural looking a link profile as possible to improve your ranking chances.

What do you mean by Link Diversity or having a Diverse Link Profile?

Having a diverse link profile would mean that your site has a reasonable number of inbound links coming from a lot of different types of sites with varied anchor text pointing to different pages of your site.

Building a diverse link profile is not only about analyzing all the link building opportunities available to you and pursuing anything that you find credible but it’s also about ensuring that you’re visible in the relevant places and are connected to others within your industry.

There are 6 key components to link diversity and we’ve illustrated below, through the form of an infographic, how you could go about building a diverse link profile using our services.

Link Diversity Factors - Components

A diverse link profile can help your site weather the Pandas, Penguins and any other updates that are yet to come.  Pay attention to these factors when you are building links to your site. If you’re interested in diversifying your link profile, do consider signing up with us.

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How Different is International SEO from Normal SEO?

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International SEO

Webmasters often talk about international SEO as if it were a completely different animal than regular SEO. They host conferences, they have international SEO webinars, they buy (and write) eBooks and so on and so forth. But at the end of the day, is international SEO really that different?

Let’s take a look.

The Language Issue

Language Issue International SEOOne of the biggest issues with optimizing web pages for international markets is the language issue.

If your website isn’t in the language of the searcher, chances are you aren’t going to show up at all. In order to rank, you need to have your website(s) translated.

This is one of the big differences between international and national SEO. How do you write content that’s high quality and has personality, in a completely different tongue? How do you make sure the new piece of content has all the idioms, analogies, metaphors and examples written in a way that captivates attention? How do you make sure the cultural references that make sense in the United States are replaced with cultural references that make sense in whatever language you’re now talking to?

Creating content for another language isn’t just a matter of finding someone to translate your US content to your international language. Most translation firms simply do straight translations, where they take the English phrase and directly transpose it to another language.

In order to create high quality content that gets backlinks, you must get the language issue resolved.

Too Much Focus on Infrastructure

In international SEO, a lot of people spend a lot of time on the infrastructure. They talk about how, when and why to buy local domains and TLDs. They talk about the benefits of a local domain versus creating a subdomain for another country. They talk about putting multi-language sites on the same TLD in different subfolders.

All this is valuable information, but it’s not where the important distinctions are. Anyone can buy a foreign TLD or setup a subdomain. This does not tell Google anything about whether or not you have quality content. All it tells Google is that your site is meant to be in a specific country.

These factors are good to pay attention to, but they’re not what will determine your ranking.

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