Having a diverse link profile is essential for successful ranking results on the search engines. Just building links from the same domains to the same page using the same keywords is neither natural and nor will it help get you to the top. You will need to ensure you get as diverse and natural looking a link profile as possible to improve your ranking chances.
What do you mean by Link Diversity or having a Diverse Link Profile?
Having a diverse link profile would mean that your site has a reasonable number of inbound links coming from a lot of different types of sites with varied anchor text pointing to different pages of your site.
Building a diverse link profile is not only about analyzing all the link building opportunities available to you and pursuing anything that you find credible but it’s also about ensuring that you’re visible in the relevant places and are connected to others within your industry.
There are 6 key components to link diversity and we’ve illustrated below, through the form of an infographic, how you could go about building a diverse link profile using our services.
A diverse link profile can help your site weather the Pandas, Penguins and any other updates that are yet to come. Pay attention to these factors when you are building links to your site. If you’re interested in diversifying your link profile, do consider signing up with us.
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