In the ever growing sea of mediocrity online, building good links back to your website is becoming harder and harder. The releases of Penguin and Panda have thrown the SEO world into a brief tailspin, making them take a closer look at common linkbuilding practices. Penalties from Google and other search engines are more detrimental now than they’ve ever been before, becoming harder and harder to come back from. That’s why it’s essential that you too take a closer look at the strategies your site is implementing and decide whether or not they’re working for you now and if they’ll continue to work for you in the future.
Analyzing Your Marketing Strategies
The first thing you’re going to have to do is sit down and be honest with yourself; what parts of your website marketing strategy could stand improvement? Most people think that their website is unique or that their product is, but the truth is: in all likelihood, it’s not. If it was, you’d have no marketing competition as your product would be the only one out there for customers to buy.
I’m going to assume that’s not the case.
Truth be told, there aren’t really that many unique sites out there, especially when you break it down into the marketing strategies they’re implementing. Social media, videos, web tools, polls, blogs…how many sites do you see with these? Unique content? Let’s hope so!
Now, don’t get me wrong, I’m not calling everything duplicate sites; just saying that they’re not bringing anything new to the table. There’s nothing bad about this, but just don’t expect things to rank just because you think your dish is the best at the picnic. That’s not the way the Internet works.
What Sets You Apart?
To begin with, compile a list of what you think makes your site different and then ask a few people why they would link your site instead of your competition’s. Now, ask a few employees why they would use your site and not someone else’s. If you’re coming up with more items than other people are, it’s time to seriously reevaluate how honest you’re being with yourself.
The problem (most likely) is in the content that you’re using on your site. This doesn’t just mean words, but also apps, tools, contests, videos, etc. You need something that makes people want to come to your site. For some sites, this is a stellar blog; for others, great giveaways. You need to find your niche in the market, get innovative about it and give people a reason to link to your site.