With all the frequent algorithmic updates being released by the search engines, they are sending webmasters and SEO service providers a clear message:
“We will do what it takes to reward quality (and push low-grade stuff way down the SERPS)”
They don’t mind people working their way up the rankings but not if some low-level spammy tactics have been adopted. The recent updates have made it even harder for many to get links that are valued and this is why, along with good content, the need for high quality backlinks is more now than at any point in time before.
Good content. High-quality backlinks. Better rankings. Enough said.
So, how do you obtain those desirable “quality” backlinks? There are definitely some strategies you can follow, here are 7 super smart strategies you may want to give a shot at:
Strategy #1: Guest Blogging
It’s a much talked about strategy these days but unfortunately, poorly executed by most. Guest blogging is all about writing well-researched content for other blogs and you getting credit in return. Imagine having a link on a related blog or website, right in the middle of relevant content and also being mentioned as the writer of the post. How much more relevant and high quality can a link be? These kind of links should ideally be valued the most by the search engines since there isn’t any real manipulation going on.
However, do note though that there are plenty of people who have just started a bunch of blogs (on expired domains with PR) and have started accepting guest posts at a price. Writing for these kinds of blogs won’t work very well in the long run for two reasons: i) they don’t have the right intentions for their blog and will never write quality content for their own blog & ii) they will accept any kind of post as long as they’re paid for it and this could affect the quality of the blog itself.
You want to focus on the quality of the blog and its relevance to your industry/niche. You then want to contact them, pitch a valuable content idea and then work to create absolutely high quality well-research content. Read more on how to land quality guest posting opportunities.
Guest blogging gives you the dual benefit of not only getting a valuable link but you also stand to benefit from an increase in the awareness of your site/brand – there is also the chance of getting quality click-throughs from the links in the post you put up.
We’d put guest blogging high up on our list of recommended strategies for you to build links for your site.
Strategy #2: Content Curation
While the term may sound a bit fancy, the process itself is fairly simple. Very basically, content curation is the process of publishing highly relevant information on your blog (relevant to your blog’s theme and the interest of your target market) by sifting through a lot of information and keeping the gold nuggets (while discarding the irrelevant parts).
Think food shopping. Your shopping bag is the blog and food is the content. When you go to the market, as you pass the aisles, you only buy the stuff that the members of your family are going to eat (relevant). The rest stays out of your shopping bag.
Practical examples of content curation would be: i) 50 Of The Best Free Icon Sets From 2011 – the blog publisher has researched and compiled a list of 50 sites where you can get the best icons for free (that’s a lot of time and effort spent curating this content), ii) iOS 5 Update – The “O Where Art Thou” Reactions! – this is an example where twitter reactions were compiled on how people responded to the delay in the software update of the Apple iOS.
Proper content curation involves researching and collating information from various sources and presenting them in a usable format that would be of value to your readers.
How will content curation help in getting you high quality backlinks? If the content you’ve compiled is of value and is interesting, people will share your content and talk about it – they would either refer to it on their blog, share it on forums they are part of or post it on their social profiles.
Strategy #3: Help Beginners
There will always be people who don’t know [what you may determine to be] the essentials/the basics of your field/industry/product/service. For instance, SEOMoz has created an SEO guide for Beginners just to help out all those new to the field of SEO. This guide has become so popular that it has been shared and linked to from many other sites on the web.
Do not neglect “the beginners” or the “newcomers”. Everyday, there is someone new in every field (and niche).