In 2000, ‘keyword stuffing’ was an SEO technique that worked. In 2010, using ‘spun articles’ could still con the search engines. In 2011, a spammy link was still considered to be a vote for a web page.
Every business owner, webmaster, search engine optimizer and marketer needs to be aware that SEO in 2013 is very different from the how it was in the previous years.
If you want to siphon quality traffic from the search engines, you will have to learn how to work with them(instead of against them). This article shares SEO techniques that are really search engine friendly. Do not be afraid to incorporate them as part of your strategy, as no update will ever wipe them out.
Note: We are not talking about article directories. We actually advise against using them.
Here, we are referring to web directories. These are online directories that categorize businesses and links based on their nature.
Make sure to only submit your website to quality directories; you don’t want the search engine crawlers to find your website on directories that link to spammy websites, or low quality directories that cannot be bothered to place different businesses under the correct directory.
It doesn’t have to be overwhelming. You can either spend a couple of hours per week to do it yourself, or use a directory submission service that will do it for you on a monthly basis (prices usually start under $14-$15).
Guest posting is a practice that you need to start if you haven’t already. The highest quality links are those are located within relevant content, on related websites (which is why article directories don’t work that well; they are about everything!).
Basically you contact bloggers in your niche, telling them that you would like to write a high quality article for their blog readers, and that in return, there would be a few links pointing back to your pages and websites.
It usually helps including the following in your request:
- How much you like their website and why
- How you found them
- Why they will want your article as a post on their blog (examples of your work, the response you generate in social media, etc.)
- How many links you intend to have in your article
- The word count you are suggesting, and if they deem another length would be better, how much?
Social signals are slowly (but steadily) playing an increasing role in search engine rankings. It seems that Google is able to measure the level of activity in terms of Likes, Shares, +1s, Repins, Retweets, etc.
It makes sense, as if something is generating a response in social media, it has to be something that people are connecting with.
It can get overwhelming, as different social networks function differently, and there can be a learning curve when it comes to knowing how the different audience on the different networks respond. The solution? Start with 1 social network. Get the feel of it. See what the other business pages are doing to generate buzz. Or hire an expert to do it for you.
Quality content keeps rising with each and every update. Why? Because good content gets people to talk about you on their blogs (i.e. natural link building) and gets people to Like and Tweet about your stuff (i.e. social signals).
It’s basically SEO as it should be.
Invest in good content (time or money – or both). It’s not only about SEO. This will also get people to
- Come to your website from other places
- Stay on your website to browse other pages for more content
- Sign up to your list for ‘Insider content’ and ‘Updates’
- Buy your stuff (or the stuff you are recommending) because if your free content is awesome, what sorcery might you be sharing in your paid products?
A lot of people cannot be bothered to spend some time on their internal linking. It bugs me. We all know how Wikipedia ranks among the top 3 for a loooooot of terms. Every single informative article on Wikipedia is full of links pointing to other pages within the domain. Their strong internal linking structure and their good rankings, is certainly not a coincidence.
Creating a good internal linking structure shows that you know what your website is about; it shows that your website is themed.
Spend some time to interlink your new articles with relevant anchor texts that point to your existing articles. And if you really want to go all-out, do that for your already published articles as well. Take my word for it, big G WILL notice!