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Could Google Author Rank influence SEO in 2013?

seo revolution

In its quest to push higher quality web pages up the SERPs, Google is adding one more criterion among all the usual PageRank, backlinks, keyword density and on-page SEO stuff: Author Rank.

The main reasoning behind Author Rank:

So far, the other criteria have the potential to be ‘heavily manipulated’. Author Rank, obtained with the help of Google Authorship, makes it harder for people to game the system.

This is why we (among with other reputable SEO experts and bloggers) strongly believe that Author Rank will be a pretty heavy factor when it will come to the position of a web page in the search results.

The Author Rank is simply a measure of an author’s authority on a topic. The idea is that if someone with a good Author Rank makes a post around a certain keyword, it is very likely that it will rank higher than a post made by someone with a less good Author Rank (or someone with none at all) around the same keyword.

So basically, a very informative post on your Google + profile will rank better than thousands of spun articles on low-grade sites, simply because you can be identified as the author.

As I said in the first paragraph, this is going to be hard to manipulate, unlike backlinks for example where people would openly buy, sell and trade them on the so-called “high PR” domains. The Author Rank kind of forces you to keep your integrity, just like your identity in the real world does (you wouldn’t want your name to be associated with murder, drugs or prostitution, right? You would do these things anonymously; just like things on the Internet have been up until now).

Some factors that may influence the Author Rankgoogle-author-rank

Of course, Google itself doesn’t disclose this. This list has been written based on what several analysts have ‘predicted’.

  • Quality of posts by the author
  • Domain age of the author
  • Number of people in author’s circle
  • How many people have the author in their circle
  • Social comments and shares
  • Author’s profile relevance to the niche

There are several issues that may arise though. What if 1 author is a professional in accounting and finance but has a deep passion for weight loss? Can he write about both? If he does, how seriously or “authoritatively” will his posts be considered? Hopefully, the ranking will not only be “user based”, but also “niche based”; so 1 author may rank high for 1 niche and low for another (his authority will then not be diluted by his posts on other subjects).

And what about co-authoring? How are 2 writers going to share the credit? And if you have a website and are currently have an author writing for you, what happens when he passes away and you hire another one? We really hope that Google will address these issues down the road. But still, these are ‘minor issues’ that will not stop the Author Rank from becoming a strong measure of authority in search engine optimization.

Other things that will prosper in 2013

guest bloggingGuest posting

Think: Backlinks from quality niche relevant articles on other websites in a similar niche that you are in.

It’s genuinely hard for me to think of a lot of better links. This takes care of both the Panda and the Penguin, regardless how much stronger and more complex they become.

Quality of content

This is not only about uniqueness. A lot of software promise to “spit out unique content on demand”, and a lot of ghostwriters pride themselves on delivering “unique content”. This is one of the components of quality content, but it does not stop here.

Content quality also refers to usefulness, accuracy or validity, and depth. If you are not going deep enough, you are probably not an expert yourself, right?

Take Wikipedia for example. Its pages rarely have only 300 words about the topic. They go very deep. This is one of the reasons they rank so high.

Social signals

Tweets, +1s, shares, comments, views, replies etc do speak about how interesting your content is. It is definitely in your best interest to find a way to integrate social into your website or blog, if you haven’t already done so. Here’s a cheat sheet to generate more likes, tweets and shares for your content.

We do not know exactly how this is measured (and we never will), but for now, let’s just say that the more social activity (from real profiles of course), the better.

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5 Responses to “Could Google Author Rank influence SEO in 2013?”

  1. Morten Pedersen on April 17th, 2013 8:06 pm

    This is great information. Thanks for the up-date it is appreciated.

  2. maximizer on April 19th, 2013 5:42 am

    Hello Morten.. You’re most welcome 🙂 Do check out our articles as well to keep yourself updated on SEO.

  3. Nick Stamoulis on April 26th, 2013 2:52 pm

    Even though a lot of people are still hesitant to jump on the Google+ bandwagon, it is definitely worth it from an SEO perspective. Even those who have profiles don’t update them nearly enough. Google+ users need to continually add to their circles and share content, which helps improve their visibility in Google, and as you mentioned, possibly their author rank status.

  4. maximizer on May 9th, 2013 4:15 am

    Hello Nick, Thanks for your valuable suggestions. Just because of the fact that G+ is not that popular as compared to FB or Twitter, many people as well as businesses have not utilized this amazing social media tool to its full potential. Infact they are not even aware of its immense benefits. You can either love G+ or hate it but you just can’t ignore it.

  5. Anuj Kumar on May 8th, 2014 5:32 am

    This is very useful information shared here. I am
    really thankful for this.

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