Directory Maximizer

Case Study: Directory Maximizer Helps a Jewellery Site Rank on Top and Increase Sales

I have you guys at Directory Maximizer to thank 😉 I’m so glad to see the results and my Rankings go up on Google’s Search Engines for the keywords we’ve used to link back to my shops! Been getting some really great business since the beginning of this year and this month I guess had the most orders that I ever had in the 3 years I’ve been in business!”

                                                                                                                                                                     – Cheryl Dumlao

URL

www.etsy.com/shop/GibsonGirlDesigns

 www.etsy.com/shop/TheNakedOrchid

Etsy.com/shop/GibsonGirlDesigns and www.etsy.com/shop/TheNakedOrchid are e-commerce websites focused on luxury handmade garters, hair clips and unique couture. Cheryl also customizes the order according to your requests and budgets.

 Requirements and Challenges

The site owner, Cheryl’s goal was to generate more traffic by ranking for highly searched competitive terms and to create a market reputation before expanding the business further. This site needed to rank in the top 10 for several important keywords and establish a market presence. They were clear that they needed to increase their visibility in the market.

Action Taken

There were two phases of this campaign which we ran simultaneously to accomplish our goals. We immediately started working on attracting traffic to the website. At the same time we also started to take quick and impactful steps to improve organic search engine rankings by aggressive linking campaigns.

The details of the services that we found to be helpful:

Social Bookmarking Services: The Social Bookmarking links ensured that the site got instant visibility and exposure which in turn increased traffic.

Niche Directory Links: The relevant and segment oriented links from our Niche Directories proved to be very beneficial as it is a well-known fact that search engines give more value to links from relevant sites. Getting links from these niche directories definitely helped in improving the search engine rankings.

Local Directory Submissions: We submitted to popular Local directories such as Google Places, Yahoo and Bing driving instant traffic to the website. This improved Cheryl’s sales immensely.

General Directory Submission: To diversify the link profile of the customer, we also built quality, one way permanent links from some high quality and SEO friendly general web directories which helped the site rank number 1 for it’s targeted keywords.

Premium Paid Directory Links – We helped Cheryl get links from premium, quality web directories. Links from these directories are highly valued by the search engines as these sites are extremely selective about who they link out to.

Results

The results were mind-boggling. We saw the customer’s pages rank number 1 for most of the keywords in Google. They were in the top 5 for 9 of the targeted keywords. This site saw a splurge in the orders placed as compared to the numbers for the last three years. This was not only a success but a splendid execution of our plans that we are proud of.

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