Directory Maximizer

Helping Google Crawlers Value Your WordPress Blog

Since a while, “getting online” and having your own website has no more been a big deal. After all, it’s super-easy to find a web host. And it is as easy to put something up for people to see, especially with the ease of installation and use of WordPress.

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However, a low barrier of entry is not always a good thing. Sure, more people can share their thoughts with the world, but it also means that opportunists (the bad kind) can just hop on the wagon and attempt to make a quick buck, without any consideration to the bad and pollution they are adding to the World Wide Web.

In order not to serve these low-quality webpages in their search results, Google continuously updates its algorithms to make it harder for them to rank and for webmasters who actually care to rank higher. However, the result is not always desirable. Many blog owners simply cannot keep up with the updates, and sometimes end up with lower rankings (and hence, lower traffic).

If you are reading this article, you are probably one of the people who care. The good news for you is that it’s not hard or time-consuming to meet Google algorithm standards. This article will show you just that!

Google’s Panda & Penguin Updates

Google PandaBefore getting into them, I feel like I need to clear a common misconception. Panda and Penguin are not the only updates that Google released. A lot of them are released, and only a few of them are even announced. Actually, even the Panda and the Penguin themselves are constantly being updated.

The reason these 2 animals get thrown around a lot in the SEO community is that they happen to be the ones that caused the most damage.

As with every other update, these 2 were released to filter out junk and low-quality websites and webpages.

Panda takes care of low-quality, thin and duplicate content, poor user experience, too many ads on the page, etc. Basically, mostly on-page stuff.

Google’s Penguin Update, on the other hand, targets webspam: low-quality links (from link exchange networks for example), blackhat SEO tactics, overusing the same anchor text, and other things that may be considered as “an attempt to manipulate search engine rankings”.

Pleasing the Panda

What needs to be done to “pass” it becomes quite obvious.

  • Only serve high-quality content on your web pages; content that provides real and useful information.
  • Make the ads you have on your page unobtrusive.
  • Delete duplicate pages, or use the rel=“canonical” tag to differentiate between multiple versions (web version, print version, mobile version etc).

 Use these SEO plugins for a stronger boost:

  1. WP-Optimize
  2. YoastWordPress SEO

WP-Optimize will get rid of unnecessary duplicate pages that WordPress itself creates, and YoastWordPress SEO will take care of the important tags, taxonomies and XML sitemap.

Pleasing the Penguin google penguin

Since this update deals with webspam…don’t get involved in webspam! If you are already guilty of it (or if your SEO guys are), then you can try to use Google’s Disavow Links Tool. You can find it here: https://www.google.com/webmasters/tools/disavow-links-main

Another thing you need to do is add the NoFollow attribute to all paid links on your site (outbound). It’s normal for businesses to pay for advertising space, but Google feels that it should not influence their rankings in the search engines. The NoFollow attribute will prevent “juice” from flowing to the pages you are linking to, and helps you respect the Webmaster guidelines put together by Google. You may also want to nofollow all outgoing links from your comments as that can be easily misused by spammers.

With that said, link building is not dead. Spammy link building is; quality link building isn’t.

Links from directories, related blogs (guest posts), and social media are still relevant and still work great! It’s all about relevance and quality.

Google Authorship

Sign up here: https://plus.google.com/authorship

This is basically for Google to link a piece of content on the web to its author. The point of this is to give a better placement to authors who are known to publish quality content.

If you use WordPress it’s easy to integrate it to your blog by using a plugin called Google Author Link. Get it here: http://wordpress.org/extend/plugins/google-author-link/

Some people say Google Authorship won’t go anywhere, but I believe that it’s going to weigh quite a lot in the future in terms of SERP rankings.

Do it

These steps are not major, but taking them can make a big difference in your rankings. If you are serious about your online business, just do them.



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Comments

  • http://www.brickmarketing.com/ Nick Stamoulis

    I use the Yoast plug-in and I highly recommend it! In addition to making it very simple to add meta tags and descriptions that the search engines pull from, it helps you make sure each post is fully optimized. The plug in alerts you if a post is fully optimized or not, so you can adjust to make sure each piece of content is search engine friendly.