Markes Ices is a site that offers ice cream vans for hire in the United Kingdom. They cater to both indoor and outdoor events and are rated No.1 in the industry in UK.
Requirement and Challenges
Markes Ices was a very interesting challenge for us. When we started link building for this site, their link profile was at a bare minimum. The challenge that we had for was to build a strong, natural-looking backlink profile and help them come up in the top few positions of the Search Engine Rankings Results.
Main Objective: Help build a strong backlink profile.
Services Used: General Directory Submissions, Premium Directory Listing service, Niche Directory Listing service and Social Bookmarking submission service.
Our objective was simple – it was a relatively new site & we had to build an effective link profile to make sure that the site improves & sustains its search engine ranking positions.
Here are things we did right for Markes Ices:
- Build links at a regular interval. Never let too much time pass between your link building activities.
- Build links for inner pages of the sites as well, not stick to building links only for the home page, as is commonly done. Building links to pages across a site yields greater results in rankings as well as traffic, so make sure you also choose some key pages from your site & build links to those pages as well.
- Build links from different types of sites – As you have seen above, many different services we offer were used in the link building process. This makes the link profile diverse & natural-looking. Basically, avoid building links only from one type of site.
The results that we saw were much beyond our expectations. What makes us happier is the fact that not only were we able to get great rankings, but we have also been able to sustain them over a period of time 🙂
A combination of regular submissions meant that there was consistent addition to the existing backlink profile and using different methods of link building meant that there was a diverse portfolio of backlinks. We have always suggested that regular link building and having a diverse link portfolio will always benefit sites in the long run – we urge all webmaster to follow these two points & they will not need to be worried about ever having their rankings drop!
Rankings on Google –