Directory Maximizer

A Short Guide to Successful Website Redesign

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If you are planning a website redesign, you are probably very excited about the whole thing. After all, redesigning a website is like painting on a blank canvas. You can let loose your imagination and add in as much creativity and flair as you possibly can.

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Caution!

When redesigning a website, whether you are doing it yourself or hiring a team of creative website designers to do it for you, it’s very easy to get carried away and focus on essentially the visual design of the new site. It’s convenient to overlook the significance of search engine optimization, content and functionality.

Now, don’t jump to the conclusion that the visual design of a website is not important.  Definitely a great looking website helps convert your website visitors into buying customers. However, at the end of the day, a website’s traffic, conversion and functionality are the things that will determine its future success or failure.

So What are the Key Things you Want to Keep in Mind When Redesigning a Website?

1. Do your Research Properly

Any website redesign needs to be based on in-depth research into who you are targeting as customers.  The design, search engine optimization and functionality of the new site should all be informed by your research. This includes:

– Market research

– Keyword research and

– Community mapping

Also remember to benchmark your existing data. This will help you to identify what’s working well for your site right now and also what worked well in the past to gauge the success of the new site.

2. Consider the Structure of Your Site

A website redesign is the perfect opportunity for you to reorganize the structure of your site making sure that the information architecture is optimized for conversion. It should also help you to identify:

– The pages within your site that convert the best.

– The most common navigation route through your site.

– Pages with the highest bounce rates.

Also remember to take into consideration mobile phones, tablets and the other electronic devices that people use to browse the web if you want to improve the architecture of your site.

3. About Redirects

If you are planning a website redesign, inventory all pages and incoming links that rank well in Google and the other search engines right from the beginning. Do not overlook subdomains. As a website redesign involves a lot of change in the URL structure of your site, a good redirect strategy is of vital importance.  To manage and record all of your redirects, you can use a number of online tools .

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How To Get Started With Google Places For Business | A Quick Guide

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Say you own a business. Internet search is a great tool for getting found by potential customers. More people use online search engines like Google than any other media to find local information. This makes it useful to take control of your listings on Google and let customers know what you are all about. Google Places is hands down the best local listing. And you are about to find out why.

Google-PlacesWhy Use Google Places?

1.Through Google Places, You can Reach out to Millions of Google Users for Free

With the popularity of the Internet, more people search for businesses online than any other media so it’s of vital importance that if you own a business, you get a local business listing so your potential customers on Google and Google Maps can find you. With Google Places, you can do this in a matter of minutes and it does not cost anything.

2.Let People Know What You are All About

If you have a website for your business and you are getting your search engine optimization right, you probably already show up on Google. If you get a business listing on Google Places, you will still need to verify your details to make sure they are accurate. Within a few minutes of that happening, you will be able to customize how your business is listed on Google and Google Maps. You can include photos, your business hours and anything else that will help you stand out from your competition down the street.

3.It’s Easy to Manage

Google Places is easy to use and even if you don’t have a website, you can still maintain a decent online presence for your business with this local listing. Any time you wish to make a change to your listing, simply visit Google Places and edit the information you provided before. Using Google Places, you can also access data like how many people have clicked on your listing.

4.Free Premium Options

With Google Places, you can make your business listing on Google and Google Maps really shine with custom photos, videos and coupons to draw in the big crowds.

How to Get Started with Google Places

You can get started right away!

 1. Signing Up

To get started with Google Places, visit this link. Fill in the information about your business and agree to the terms. You will be asked for an email address. Use an email address you want associated with your business listing.

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2. Verify your Listing

The next step is to verify your business listing. This is done by mail and it ensures that your business is indeed located where you said it is.

google-places-verification

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Directory Maximizer’s Free E-Guide on Content Marketing

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In 2013, everyone’s been talking about the significance of content marketing in search engine marketing. Content marketing is essentially the practice of creating noteworthy content and subsequently marketing it enough to get more readers. The objective of content marketing is to drive more readership and to influence those readers to either talk about the content, share it or use it in some way that will drive your business sales. A well planned (and executed) content marketing strategy can bring you better ROI than most other marketing strategies. In fact, it is a win-win situation for consumers as well as companies who are trying to grab their attention. Realizing the potential of content marketing, companies all over the world are getting on to it.

We have put together a small, yet detailed, e-guide with everything you wanted to know about content marketing. This guide, divided in to 5 chapters, will give you a head start for your content marketing strategies along with practical tips on how to go about creating compelling content, how to promote your content and much more.

 

Click here to access the Free Content Marketing Guide

Content Marketing Guide

 

How to Build an Online Community for Your Business

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Among online business owners, every now and then, there is talk that SEO is dead or link building is becoming obsolete. The way to run a successful business online is to build a community around it.

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Now that’s just crazy talk. The truth is, day in day out, the face of search engine optimization is changing but SEO and link building is as important for online businesses now as it was years ago; only that these days, the way of doing things has changed. Now there is a way to integrate all the pieces together by building an online community around your business.

The Benefits of Building an Online Community for Your Business:

1. An Online Community Puts Focus on Your Business

Over the web, many marketers become obsessed with riding out whatever search algorithm update Google throws their way. This is not necessarily a bad thing but in continually chasing what Google might do next, you may lose track of the very reason why you own a website in the first place and that’s your business. At the end of the day, if you have a strong community for your brand, no search engine, including Google can take that away from you.

2. An Online Community Adds Value to Your Business

When you are building a community around your business, you are motivated to go the extra mile in serving your customers, enhancing your products and improving your business model. All of these things add value to your business.

3. An Online Community for Your Business Can Give You an Ideal to Strive Towards

A lot of research and resources goes into building an online community for a business. It’s not only about content creation and social media marketing. It’s about being strategic. When you are building an online community, the process can help you clearly identify your business goals, something you can use to streamline your efforts for marketing success.

If you do it right, building a community can set you apart from the crowd of online marketers. You’ll discover what you stand for and what it’s going to take to stand out in a crowd.

How to Build an Online Community for Your Business – The Stages

1. Define Your Business Goals

Building an online community around your business starts with deciding what you want to do with your business. Think about your business goals and objectives. How do you want people to see you? Here are some things to think about:

– What makes you different from the crowd? What’s your unique selling proposition?

– Why do you do what you do? What’s your story?

– What’s your vision for your business? Where do you see it in say 5 years from now?

– Who are your customers? Not everyone on the web can be.

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Don’t Let Your Site Look Like It’s Been Designed in the 90s

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In 2013, having a simple website optimized for certain keywords is not enough for a business to compete for consumers online. There is a whole range of things that also come into play including the design of the website, its usability and search engine optimization, content creation and the integration of social media. The SEO technological market and the way people consume content has changed. By extension, aesthetic and navigational considerations are important in modern day website design.

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Modern Website Design Starts with Understanding Your Market

Modern day website design is all about matching the architecture of your site to what your consumers are looking for. To that end, it is important for website owners to get a real feel and understanding of their market and potential consumers. This analysis of demographic data should underline the design and building process of your site.

Over the web, how many times did you come across a website that looks just perfect but it hardly serves a viable purpose? Either relevant information is missing or the usability of the site is non-existent. Similarly, many websites out there contain very relevant content but the site itself looks outdated and therefore not very engaging.

The 5 Essential Components of a Good Website Design

1. Design

website-designIf you own a website, you need to make sure it is up to date in terms of modern day website design requirements. It is unwise to spend disproportionately on optimization leaving a lot to be desired when it comes to the website’s design and usability.

The key is to find the right balance. The design of a modern day website should be simple and yet engaging in nature and informative to the user. At the same time, it should be optimized for SEO. The biggest challenge to website designers it seems is to juggle the visual, HTML and CSS aspects of a site.

  • Your website should reflect what your consumers want
  • It should be easy to use
  • The design should be creative and modern
  • The design and content of the site should complement each other

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