If you are planning a website redesign, you are probably very excited about the whole thing. After all, redesigning a website is like painting on a blank canvas. You can let loose your imagination and add in as much creativity and flair as you possibly can.
When redesigning a website, whether you are doing it yourself or hiring a team of creative website designers to do it for you, it’s very easy to get carried away and focus on essentially the visual design of the new site. It’s convenient to overlook the significance of search engine optimization, content and functionality.
Now, don’t jump to the conclusion that the visual design of a website is not important. Definitely a great looking website helps convert your website visitors into buying customers. However, at the end of the day, a website’s traffic, conversion and functionality are the things that will determine its future success or failure.
So What are the Key Things you Want to Keep in Mind When Redesigning a Website?
1. Do your Research Properly
Any website redesign needs to be based on in-depth research into who you are targeting as customers. The design, search engine optimization and functionality of the new site should all be informed by your research. This includes:
– Market research
– Keyword research and
– Community mapping
Also remember to benchmark your existing data. This will help you to identify what’s working well for your site right now and also what worked well in the past to gauge the success of the new site.
2. Consider the Structure of Your Site
A website redesign is the perfect opportunity for you to reorganize the structure of your site making sure that the information architecture is optimized for conversion. It should also help you to identify:
– The pages within your site that convert the best.
– The most common navigation route through your site.
– Pages with the highest bounce rates.
Also remember to take into consideration mobile phones, tablets and the other electronic devices that people use to browse the web if you want to improve the architecture of your site.
3. About Redirects
If you are planning a website redesign, inventory all pages and incoming links that rank well in Google and the other search engines right from the beginning. Do not overlook subdomains. As a website redesign involves a lot of change in the URL structure of your site, a good redirect strategy is of vital importance. To manage and record all of your redirects, you can use a number of online tools .