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How To Get Started With Google Places For Business | A Quick Guide

Say you own a business. Internet search is a great tool for getting found by potential customers. More people use online search engines like Google than any other media to find local information. This makes it useful to take control of your listings on Google and let customers know what you are all about. Google Places is hands down the best local listing. And you are about to find out why.

Google-PlacesWhy Use Google Places?

1.Through Google Places, You can Reach out to Millions of Google Users for Free

With the popularity of the Internet, more people search for businesses online than any other media so it’s of vital importance that if you own a business, you get a local business listing so your potential customers on Google and Google Maps can find you. With Google Places, you can do this in a matter of minutes and it does not cost anything.

2.Let People Know What You are All About

If you have a website for your business and you are getting your search engine optimization right, you probably already show up on Google. If you get a business listing on Google Places, you will still need to verify your details to make sure they are accurate. Within a few minutes of that happening, you will be able to customize how your business is listed on Google and Google Maps. You can include photos, your business hours and anything else that will help you stand out from your competition down the street.

3.It’s Easy to Manage

Google Places is easy to use and even if you don’t have a website, you can still maintain a decent online presence for your business with this local listing. Any time you wish to make a change to your listing, simply visit Google Places and edit the information you provided before. Using Google Places, you can also access data like how many people have clicked on your listing.

4.Free Premium Options

With Google Places, you can make your business listing on Google and Google Maps really shine with custom photos, videos and coupons to draw in the big crowds.

How to Get Started with Google Places

You can get started right away!

 1. Signing Up

To get started with Google Places, visit this link. Fill in the information about your business and agree to the terms. You will be asked for an email address. Use an email address you want associated with your business listing.

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2. Verify your Listing

The next step is to verify your business listing. This is done by mail and it ensures that your business is indeed located where you said it is.

google-places-verification

3. Get Started with the Customization

Once your listing is verified, you can modify/fill in information regarding your listing to really let people know what you are all about. This is the final step but there are several parts to it, make sure to provide all possible information about your business.

google-places-for-business-fill-out-info

4. AdWords Express

Google AdWords Express is a fast way of putting your business in front of people. Though this tab, you will be redirected to a page where you can create an ad for your business. You can pre-determine your audience and set a budget.

google-adwords-express-extra

However, while fast, AdWords can burn your money if you don’t know what you are doing. We would advise having PPC-advertising professionals take care of your AdWords campaign for you.

More about Google Places

Once you verify your business listing on Google Places, you can add things like photos, videos and even real-time updates to your listing. So do verify your listing!

Basically, as a search engine, Google processes data from various sources to compose a local business listing. Each listing typically includes information from multiple sources. To make sure the basic information you provided are accurate, a PIN will be sent to you by mail to your address or to your phone.

With that said, there are some other things about Google Places that you probably ought to know:

  •  Every business listing on Google Places needs a verifiable mailing address.
  • For a business to be approved to appear on Google, it should satisfy certain quality guidelines. Familiarize yourself with them.

Google+ Local v/s Google Places

With the introduction of Google+ Local into the local search scene, sometimes business owners find it hard to make a distinction between Google+ Local and Google Places. Essentially, what you need to know is this: Google+ allows for businesses to have business pages. These are the places where your customers go to give you a rating or leave a review. With Google Places, it becomes possible for businesses to merge their Google Places information to their Google+ Local page for a more complete online presence.



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