Directory Maximizer

How to Create Location-Specific Content to Attract the Right Type of Visitors

Leave a Comment  

In the late 90s and early 2000s,  getting high search engines ranking was quite easy. There was only one thing to do: stuff pages with relevant keywords whether or not the generated content made sense contextually. It was enough to have fluffy, hollow and grammatically incorrect content on a page as long as the content had several mentions of the targeted keyword.

Content-Strategy

For example, if a snow management company in Syracuse, New York wanted to rank high in Google, having several mentions of the phrase “snow removal Syracuse NY” would be enough. Content was created to speak to the search engines rather than real people. Content like this:

“This year, snow removal Syracuse NY is expected to be bad. If you don’t want to spend a small fortune on snow removal Syracuse NY, contact us at XXX Plowing, a snow removal Syracuse NY service. At XXX Plowing, we have the equipment, manpower and technology for snow removal Syracuse NY. To sign up for our snow removal Syracuse NY service, contact us today by clicking on the subscribe button below.”

In mere 71 words, “snow removal Syracuse NY” is mentioned 5 times. Today, the rules of search engine optimization have changed. Keyword stuffing is perhaps the easiest way for websites to get penalized. Don’t misunderstand the problem. It’s OK to create geo targeted content but you have to optimize the content in a way that it provides real value.

3 Ways to Create Content that’s Both High Quality and Relevant for a Specific Location

If you are marketing a local business, you want your website to attract the right type of visitors. To that end, your online content needs to be tailored for people looking for information or services related to a specific city or geographic location. As the Google search algorithm gets smarter and smarter every year, the role of quality content in how a website ranks up the SERPs has grown dramatically. Today, it all boils down to how much value websites provide for human visitors, not only robots.

1. Communicate Clearly

At the end of the day, the top search engines only want one thing: To offer users an excellent service. The focus of all search algorithms is to understand websites and rank them according to the value they are providing. Forget about keyword stuffing. Just communicate clearly. Before posting any content on your website, just ask yourself: “ Is this content helping my prospects in any way?” If the answer is yes, just go ahead and publish it. In any content you create, you should be clear and concise about what you do and where you do it.

Read more

Bing Places For Business | A Complete Guide

Leave a Comment  

As digital marketers, we all want the search engines to provide us with free tools to help us with our marketing efforts. Earlier this year, Bing launched one such tool: Bing Places for Business. Bing Places for Business is a replacement for a previous Bing product: Bing Business Portal.

With Bing Places for Business, you now have access to a free and user-friendly tool to optimize your local business listing. With this new product, you can claim and verify your business listing on Bing. The latest updates made to the system ensure that your business stays visible to people searching the web for products and services that you sell.

Bing Places for business is committed to connecting businesses to potential customers online. In the upcoming months, it’s pretty obvious that we can expect great things from Bing actively promoting businesses online. From an SEO perspective as well, Bing Places for Business makes a lot of sense. It can be a means to double dip in the SERP.

Bing it seems wants to help businesses connect to their customers easily and quickly. To that end, Bing Places for Business boasts a powerful bulk upload feature. This serves to help businesses manage several listings at once.

How to use Bing Places for Business

1. Claim your Business

If you market your products and services online, chances are, you already have a business listing on Bing. To claim your listing, go to BingPlaces.com. The reason you want to claim your business listing is so you can add authority to it and subsequently help your rankings in the search engine.

bing-places-alaim-listing

Once you claim a listing, any information you provide will trump information acquired from other sources such as the social sites. To find your listing on Bing Places for Business, simple enter your location and business name or phone number. That should do it.

2. Edit your Business Listing

To optimize your listing on Bing, make sure all information pertaining to your business is accurate. In addition to that, you also need to provide the following information:

– A physical address

– A valid phone number

– An email button

– A link to your website

– Opening hours

– The different payment options you accept

– Any parking options if applicable

– A mention of your best brands/products if applicable

3. Stay Relevant

Within Bing Places for Business, business listings fall under different categories. Some categories might have been associated with your listing that are not really relevant. Using the feature below, you can pick new categories or remove irrelevant ones. You can select up to 10 categories.

bing-places-stay-relevant

Read more

How to Make the Best Use of Press Releases After Penguin Update

Leave a Comment  

Things have changed. Pushing hundreds of “optimized” press releases for SEO doesn’t work anymore.

The Why

Press releases have been a great link building tool for years. Websites have been quickly and easily ranking for their optimized keywords, as press releases were considered to carry more weight (in terms of importance) than simple articles. SEO firms were offering press release writing and distribution services, and they really produced results for their clients.

press-release

THIS is why. Press releases were never meant to be used as a link building tool, and yet they were used (and abused) to manipulate PageRank or a site’s rankings in the SERPs.

Google had to change that in order to serve search results that are truly more valuable instead of webpages that have a bunch of links coming from low quality “news outlets”.

But hey, that’s not a reason to dump press releases from your marketing campaign altogether! The SEO benefits are still here, if you use press releases as they were meant to be used.

The What & The How

So, what changed? Quite a few things. But for now we will focus on the links from the press releases to your web pages.

1. Use the Nofollow Tag – Nofollow basically tells the search engines that no SEO value should be passed to the website linked. Using this tag shows (to a certain degree) that it is not your intention to manipulate your rankings in the SERPs. A lot of the press release distribution services have already made this change (they accept only no-follow links, or automatically turn your links to no-follow).

2. No Anchor Keyword – This is especially true if you push a lot of press releases regularly. You are better off linking to your site using “Click here” or “Sign up for the webinar” for example. Why? Simply because it’s more natural.

Read more

How to Find Keyword and Ad Group Ideas Using Google’s Keyword Planner

Leave a Comment  

Update on 16th June, 2017: Google Keyword Planner no longer shows search volume data for all accounts. There is a free Google Keyword Planner alternative available at Mondovo. You might want to check it out if your Adwords Keyword Planner account shows search volumes in ranges instead of exact numbers.

Google’s Keyword Tool is no longer available. Instead, Keyword Planner is the new tool by Google to help marketers find new keywords and ad group ideas. Keyword Planner combines the functionality of Google’s Keyword Tool and Traffic Estimator. This makes it easier for website owners to plan their search campaigns, get performance estimates and find the right budget.

google-keyword-planner

To access Keyword Planner, go to https://adwords.google.com and sign in to your AdWords account. Under Tools and Analysis, select “Keyword Planner.”If you do not already have an Adwords account, create one. If you were using Google’s Keyword Tool for keyword ideas, you will notice that Keyword Planner has several new features that Keyword Tool didn’t.

Keyword Planner v/s Keyword Tool

1. No Keyword Match Types

With Google’s Keyword Tool, by default, marketers were showed broad match statistics with data for other match types, like phrase and exact match. Keyword Planner fetches historical statistics only for the exact match. This change helps marketers get an accurate estimate of how much traffic can be expected for different match types.

Hypothetically, say your keyword is dark chocolate. With Google’s Keyword Tool, a search for the keyword’s average monthly searches will show you the same stats whether you use a broad or exact match type with dark chocolate.  Keyword Planner takes into account keyword match types.

google-keyword-planner

2. No Device Targeting

With Keyword Planner, you can’t specifically target mobile devices. It targets all devices and this is in line with recent changes made to AdWords campaigns.

3. Other Changes in the Data Columns

– The local monthly searches and global monthly searches columns in Keyword Tool have been replaced by the “Average monthly searches” column. This simplifies the search volume data.

– The ad impression share column replaces ad share. This helps you look for potential impressions.

– The Google Search Network column has been replaced by the network option within the targeting settings.

– The “Search share” column is no longer there.

– The “Local search trends” column is no longer there.

– The “Extracted from webpage” column is no longer there.

How to Use Keyword Planner

Keyword Planner makes the process of building a new search campaign or refining an existing campaign more efficient. You can search keywords ad group ideas, see how the keywords might perform and create a new keyword list from a combination of several lists of keywords.

Read more