In the late 90s and early 2000s, getting high search engines ranking was quite easy. There was only one thing to do: stuff pages with relevant keywords whether or not the generated content made sense contextually. It was enough to have fluffy, hollow and grammatically incorrect content on a page as long as the content had several mentions of the targeted keyword.
For example, if a snow management company in Syracuse, New York wanted to rank high in Google, having several mentions of the phrase “snow removal Syracuse NY” would be enough. Content was created to speak to the search engines rather than real people. Content like this:
“This year, snow removal Syracuse NY is expected to be bad. If you don’t want to spend a small fortune on snow removal Syracuse NY, contact us at XXX Plowing, a snow removal Syracuse NY service. At XXX Plowing, we have the equipment, manpower and technology for snow removal Syracuse NY. To sign up for our snow removal Syracuse NY service, contact us today by clicking on the subscribe button below.”
In mere 71 words, “snow removal Syracuse NY” is mentioned 5 times. Today, the rules of search engine optimization have changed. Keyword stuffing is perhaps the easiest way for websites to get penalized. Don’t misunderstand the problem. It’s OK to create geo targeted content but you have to optimize the content in a way that it provides real value.
3 Ways to Create Content that’s Both High Quality and Relevant for a Specific Location
If you are marketing a local business, you want your website to attract the right type of visitors. To that end, your online content needs to be tailored for people looking for information or services related to a specific city or geographic location. As the Google search algorithm gets smarter and smarter every year, the role of quality content in how a website ranks up the SERPs has grown dramatically. Today, it all boils down to how much value websites provide for human visitors, not only robots.
1. Communicate Clearly
At the end of the day, the top search engines only want one thing: To offer users an excellent service. The focus of all search algorithms is to understand websites and rank them according to the value they are providing. Forget about keyword stuffing. Just communicate clearly. Before posting any content on your website, just ask yourself: “ Is this content helping my prospects in any way?” If the answer is yes, just go ahead and publish it. In any content you create, you should be clear and concise about what you do and where you do it.