Guest posting. Article directories. Press releases. What do they all have in common? They all use words to land you links. But focusing on text-based link building can make you miss out one of the most powerful link building strategies on the planet: image link building. From infographics to icons, quality images can translate into powerful backlinks.
How to Use Images for Link Building
1. Offer Premium Graphics to Other Bloggers in your Industry
This strategy for link building is both easy and rewarding. Create, or purchase the rights to use and distribute quality images that you can barter with other bloggers in exchange of a link back to your site.
Don’t go around spamming other bloggers. Take the time to find blogs that could use those images. For example, a blog that always has nice images in its post. Or why not, a blog that has really good information on it, but lacks some visuals.
2. Reverse Image Search
Sometimes other webmasters will love an original image that you’ve put on your site. So much so that they will feature it on their own. Alas, some of them forget to link back to you. To make sure you get due credit for your hard work on your images or at least a link, head over to Google image search and click on the little camera button in the search field. Paste the URL to the original image you have on your site and click “Search by Image.” Google will show you the pages in their index with that same image.
Visit each page in the results and look for any that don’t include an attribution link.The idea isn’t to be threatening, but to thank the webmasters for posting your work and reminding them to link back to you.
Infographics are a link builder’s Trojan horse. Armed with a quality infographic, you can get links from authority powerhouses like NYTimes.com and Business Insider.
Of course, for this to happen, you’ll have to do a bit of marketing first.
One of the best ways to get some traction to your infographic is to submit it to free infographic directories. Some of them are:
Other promotion methods include the classic emails, social promotion or paid advertising.
Memes are super-easy to create and have the potential to go viral if you can be creative.
To create a good meme:
- Using Photoshop or Quick Meme, create your meme.
- Once the meme is ready, share it on your social account
- Use your meme in your content distribution campaign (in a blog post or an ebook)
5. Pinterest Marketing
As of now, Pinterest is THE place to share images. The types of images that tend to work well on Pinterest are things like infographics, memes and inspirational quotes. Marketing on Pinterest can be lucrative provided you keep it simple and entertaining.
Optimizing for Search
A picture might be worth 1,000 words but only if it gets seen and only if it benefits your business to rank for image search.
1. Size Matters
The key to any coding or design endeavor is to get everything you want visually with the least amount of code and the smallest size. Images are no different. Image size is a factor Google uses for page speed, which is a factor Google uses for rankings.
2. Needs to Be Unique
If you’re using stock images, it’s unlikely you’ll rank on image search. For obvious reasons Google doesn’t want to rank multiple copies of the same image any more than they want to rank multiple copies of the same content.
3. Choose a Good Name
Say you are naming the image for your smartphone-connected TomTom GO 600 product page. Why would you name the image tpwk53704639022.jpg when you could name it tomtomgo600.jpg.
4. Alt Attributes
The alt attribute is important first and foremost because they are used as an accessibility tag. It defines what will appear in place of the image should it not be accessible either by mistake or choice.
5. Title Tags
Using the title element on an image creates a visual caption when the image is hovered over. There is some debate as to the value of the title tag whereas we know that Google puts weight on the alt tag. That said, it’s certainly not going to hurt. Make sure you optimize the title tag the right way.
6. Page Copy
Like everything else they do, Google couldn’t make it this easy to rank your images. On top of the image-specific elements they also use the page as a whole to determine the relevancy of your image.