Small business owners are often left scratching their heads when it comes to search engine optimization. Fortunately, this ‘SEO thing’ is not all about technicalities. It’s more about making it easy for people to find, recognize and trust you. By doing these things, you will automatically help the search engines find you and give you a better placement on the SERPs. How? Well, this is what this article is about!
Optimize Your Website Itself
The first point I want to talk about is the website domain name. As far as you can, try to be at least somewhat descriptive, especially in terms of location. For example, if your business’s name is “Pedro Pizza” and you operate in NYC, a nice domain name would be PedroPizzaNYC.com. To help you get started in the online world, make sure to use keywords that are associated with your services and products. This includes your page titles and in-page content itself.
It’s also a good idea to have your business information (name, address, phone number, map, etc.) across all your pages (rather than only on your contact page). The way to do this is to put it in your footer, sidebar, or even header if your web design can accommodate it.
Customer Reviews Drive Business
Whether you sell a product or service, try to gather reviews whenever you can. How? Simply by asking. For example, you can send them an email a couple of days after delivery just to ask them to leave a review if they like the product. Each positive review adds credibility to a small business.
A small business with hundreds of positive reviews is very likely to rank higher than one with less or none. Oh and if you got bad online reviews, make sure to maintain a professional front at all times and to be polite and helpful, and to try to fix the customers’ issues. 2 things might happen then: 1) They turn into happy customers and change their review to something positive. 2) They disappear, but hundreds of people see that you’ve done your best to make the customer happy. Either way, it’s a plus point for your business!