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9 Triggers to Spark Ideas for Great Content

Content marketing is helping businesses generate website traffic, online visibility and ultimately, sales leads. And as we proceed through 2014, good content will continue to be a key part of effective online marketing. As a business, we all know that running a blog is perhaps the central pivot around which content marketing revolves. The challenge is to know what to write about everyday but that’s how frequently you should generate content.

content-ideas

Do you often wonder, “What do I blog about today?”  Do you often have trouble coming up with fresh and interesting ideas for what would make great content for your audience?

We’ve got your back! Today we’ll talk about 9 amazing triggers to spark ideas and inspiration for valuable content.

1. Use Google’s Keyword Suggestions Tool

When you type in a search phrase in Google’s search box, a list of suggested keywords and phrases is produced (at the bottom of the results page). The search suggestions can sometimes provide you with valuable insights as to what people in your marketplace are searching for, and more importantly, what words they are using to search for what they need.

Useful tip:

In the Google search box, try using words like ‘tutorial’ or ‘how to’ in front of your usual set of keywords. This will help you figure out what your audience might need help with and you can then use this information to provide real value and expert information to your readers.

2. Go to Soovle.com

Soovle is another search engine that utilizes keywords to return results to its users. The difference is: In contrast to Google and some of the other search engines out there, Soovle filters results and gives keyword suggestions acquired from these 7 sources: Google, Yahoo, Bing, Answers, Wikipedia, Amazon and Youtube.

3. Try Quora

Websites such as Answers.com, Yahoo Answers and Quora provide a platform for netizens to ask for and receive specific information. Let’s take Quora for example. Take one look at Quora, and you’ll immediately see the potential there when it comes to finding something to write about for your blog. Quora is a platform with a HUGE collection of queries on all topics imaginable. Check out questions related to your industry and answer them in the form of a post on your blog.

4. Don’t Forget about the Social Media Networks

Mingle with your audience on the different social networks.  And not only because social signals are now important ranking factors in Google’s search algorithm but also because this is perhaps one of the best ways for you to learn more about your customers and potential customers and what it is they are looking for in a product or service in your marketplace. Engage in healthy conversation and ask them about what they would like to know about your industry. From the information you get, you can derive new and great ideas for content from the questions and opinions of your fans and followers on the social networks.

5. Check Out Other Blogs in Your Niche

It’s all about keeping an eye on what your contemporaries and competitors are doing! You see, reading blogs that are related to your industry is an absolute must if you run a business blog. Many bloggers write about trending topics. Every now and then, you could find inspiration for a blog post in what others choose to write about.

6. Post in Forums

Very important! Forums are valuable sources of information for marketers. But before you participate in forum discussions though, find out what online communities your prospects frequent. Once you have that figured out, contribute to discussions and conversations on the forum. This works two fold for marketing: You will establish your brand presence in the community and at the same time, you will inevitably get new ideas and insights from participative discussions.

7. Blog Comments

Like queries that are directed to your customer support service, sometimes people post their questions as comments on your blog posts. Harness these in a way similar to how you would collect queries and subsequently derive ideas for content for a future blog post. In addition to writing a post that covers what your readers want to know, let the person who originally posted the question know that a post specific to their query is now available for them.

8. Twitter Deserves a Special Mention

We already talked about social media but Twitter deserves a bullet point of its own. Why you might ask?

Well, here is the thing. Twitter is, today and has been for some time now, among the top social media sites used day-in and day-out by many people all over the world, including those seeking products and services. Check out Twitter’s advanced search and find and monitor trending topics related to your business. This is an amazing source of inspiration for whenever you find yourself having a writer’s block.

9. Go to Content You’ve Previously Posted

Finally, sometimes ideas for good content can stem from content you’ve previously posted on your blog. In going through your previous content, it’s highly likely that you will find areas that you can further expand into new pieces of content, or content in one media that could be adapted into another (for example, a blog post into an infographic and vice versa).

Related Posts:

How to Make Your Content Share-Worthy?

Content Marketing – Tips & Tricks



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Comments

  • Rivers Agency

    These are great ideas! Finding content for blogs can be difficult, especially for certain businesses. But finding content that is engaging, interactive, and drives customers to your site can be even more challenging.

    Searching through social media and search engine sites seems like a great way to tap into what your consumers want and what your potential customers are talking about.

    Posting comments, and sharing content with others is also a great way to enhance brand awareness! Plus, it never hurts to get tips and advice from other industry professionals.

    -Alyssa
    Rivers Agency PR Executive