5 SEO Tips Your Small Business Can Start Applying Today

Small business owners are often left scratching their heads when it comes to search engine optimization. Fortunately, this ‘SEO thing’ is not all about technicalities. It’s more about making it easy for people to find, recognize and trust you. By doing these things, you will automatically help the search engines find you and give you a better placement on the SERPs. How? Well, this is what this article is about!


Optimize Your Website Itself

The first point I want to talk about is the website domain name. As far as you can, try to be at least somewhat descriptive, especially in terms of location. For example, if your business’s name is “Pedro Pizza” and you operate in NYC, a nice domain name would be PedroPizzaNYC.com. To help you get started in the online world, make sure to use keywords that are associated with your services and products. This includes your page titles and in-page content itself.

It’s also a good idea to have your business information (name, address, phone number, map, etc.) across all your pages (rather than only on your contact page). The way to do this is to put it in your footer, sidebar, or even header if your web design can accommodate it.

Customer Reviews Drive Business

Whether you sell a product or service, try to gather reviews whenever you can. How? Simply by asking. For example, you can send them an email a couple of days after delivery just to ask them to leave a review if they like the product. Each positive review adds credibility to a small business.

A small business with hundreds of positive reviews is very likely to rank higher than one with less or none. Oh and if you got bad online reviews, make sure to maintain a professional front at all times and to be polite and helpful, and to try to fix the customers’ issues. 2 things might happen then: 1) They turn into happy customers and change their review to something positive. 2) They disappear, but hundreds of people see that you’ve done your best to make the customer happy. Either way, it’s a plus point for your business!

Taking Advantage of a Social World

Get people to talk on your social properties. Social engagement eventually leads to higher rankings in the SERPs. Out of Facebook, Twitter, Instagram, Pinterest, Vine, and the dozens of other networks out there, pick 2 – 3 and build your small business’s presence on there. Make your pages useful or/and entertaining or/and relatable for your fans and followers, and see how the social engagement grows on autopilot. People start talking. Their friends start joining. They start liking, commenting, re-tweeting, etc.

Local Pages Lead to Geographic Supremacy

Geographical searches are becoming more and more common on the search engines and this is a cool thing for small businesses. If you are a pizzeria (yes, I love pizza!), this means that instead of competing against all the pizzerias in the world, you are just competing with the local ones. That’s how your small pizza place can outrank Pizza Hut if you do things right! To get geographic search results, small businesses should set up local pages on Google, Bing, Yahoo, Yelp, Facebook, etc. These local pages are free to join and often just require a short form to fill in, with details like the business name, address and phone number.

Be consistent everywhere you post. Don’t post “21 Queen Wattson, New York” in one place and “Queen Wattson number 21, NYC” in another. Keep the same format everywhere to make it easier for the search engines. A good way to do this is to keep all your info in a text editor (like Notepad for Windows or Text Wrangler for Mac), and just copy and paste the info as and when needed.

 Local Page Pictures

When potential customers do find the local page they will most likely want to know about who and what they are dealing with. One way to help ease the customer’s skepticism about a business is to use high quality images. Images should include pictures of the product a small business sells, pictures of the location (who wants to go somewhere that they have never seen before?), pictures of the services offered, and pictures of anything else the potential customer may see or need when using the small business. The more open the small business is, the more open the customer will be when working with them.

A combination of optimizing your website, getting customer reviews, taking advantage of social media, using and almost ‘exploiting’ local pages will definitely give your small business website a nice boost in the search engines!

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