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A Step by Step Guide to Video Marketing

If you feel online video is just another over hyped, passing fad, think again. In fact, online video is gaining strength as a type of content. The web trending towards video is made obvious by the popularity of YouTube. This may lead to the conclusion that we simply don’t like to read anymore. But the video preference situation we’re witnessing is much more detailed than that. So, why video?

video-marketing-guide

According to Susan Weinschenk, Ph.D. —a leading speaker, author and consultant to brands like Amazon, Disney and Walmart, there are 4 core and very human reasons why we are drawn to videos.

1. The fusiform face area (FFA) is a part of the human visual system that, it is speculated, is specialized for facial recognition. This is an actual brain function that hard-wires us to use the human face as a gathering point for information.

2. Voice converts information into meaningful content.

3. Emotions are contagious.

4. Movement grabs attention. Since the Stone Age, we’ve survived by noticing things in motion – we still do!

Show off Your Business Skills with Online Videos

Since YouTube arrived on the scene, online video has played a vital role in advertising and marketing. Leaders in every sector including health care, retail, and travel are sharing videos to showcase their industry expertise, educate consumers and demonstrate how their products and/or services work.

Marketers leverage the power of online videos to:

  • Establish industry knowledge and expertise
  • Put a face to a name and business, reinforcing trust
  • Help customers visualize a process or service

The take-away so far…

Human beings are visual creatures. We trust and rely on what we can see in front of us. Videos can help potential and current customers understand exactly what you’re offering. Show your customers that you are reliable, experienced and willing to take the time to explain your work.

4 Types of Videos to Implement in any Content Marketing Strategy

If you’re not already implementing videos into your current marketing strategy, you’re grossly behind the market. To get you started on this front, here are 4 essential types of videos that you should implement in any content marketing strategy:

1. Interactive Videos

Interactive videos allow users to have some level of interaction so that they may alter or change the outcomes of future parts during the video. They are used for a wide array of purposes. For example, fashion sites and media outlets often use interactive video technology.

2. Review Videos

Review videos assess companies, products and/or services. They are excellent to showcase details about your products and/or services and describe important benefits and weaknesses.

3. Testimonial Videos

Testimonial videos use customers to discuss their experience using a particular product and/or service. They are a great way to make customers the heroes. Testimonial video often feature aspects of your products, services and/or company.

4. Blog Videos

Blog videos support blog content. They are more casual and range from 45 seconds to 3 minutes in lengths. Use blog videos to share tips and tricks with your community. Like blog articles, blog videos should be relevant.

How to Get More Eyeballs on Your Online Videos

1. Make your Titles Search-Engine Friendly

For your videos, think of a catchy but search-engine friendly title. This will help your video get found online by the right people. Google Trends is a useful tool to identify relevant, non-brand keywords than can help drive more traffic to your video.

2. Use the Right Tags

Tags are a form of metadata that describes an item with a keyword and helps both search engines and users find relevant content. The right tags can help your videos get found online. Unlike categories, tags should focus on specific keywords that help identify the content of your video.

3. Diversify your Publishing

To increase the reach and impact of any video content you create, submit your videos to a variety of video engines, as it can help capture a greater swath of your target audience. Other than YouTube, Vimeo and Vine are other sites that can generate large amounts of traffic.

4. Share your Videos on the Social Media Sites

Social networks like Facebook and G+ can positively affect the ranking of your videos within search engines Bing and Google. For sure, look at social cues when indexing and ranking content within these search engines.

5. Publish your Videos on your Blog

One of the most important things to remember when publishing a video on a blog is to include a written transcript. Search engine bots aren’t able to crawl video content. When sharing a video on your blog or social network, don’t forget to add a call to action.

Video Tools for Start ups

Companies, big and small are embracing videos, as it provides an additional revenue stream, works with mobile and is a great storytelling tool. For those of you looking to now dip your toes in videos, 4 online video production services that provide a myriad of services are:

 

Related Post –

A Crash Course in YouTube Advertising



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