Directory Maximizer

A Handy Guide to Local SEO by Directory Maximizer

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As a local business user, your SEO budget is one of the most important things you manage each month. A website’s listing on search engines provides peace of mind to thousands of business owners around the world by enabling them to get in touch directly with local customers, where word of mouth or physical advertising wasn’t cutting it.

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But local business owners tend not to overlap with technology experts or software engineers, but we do think that traditional businesses need to go through the learning curve of setting up a local SEO campaign. Here are some vital tips that will help with your local search rankings and enable you to get quick access to hungry customers.

1. Optimized Local Place Pages are Key

The first and most important step to take to ensure high rankings in local search pages is to build “Place Pages” for all the search engines you’re targeting. (Here are the links to Bing, Yahoo! and Google Places)

This ensures that the search engines understand you run a local business, which will then allow them to incorporate your listing into their search results.

However, it is vital for you to optimize your places page with accurate and targeted information, to make sure you are placed above your customers.

  • Categorize your business into the relevant category – uncategorized businesses are NOT listed in search results!
  • Ensure all of your information is accurately specified – you have the same NAP (Name, Address, Phone) everywhere, in all the listings, for consistency’s sake
  • Make sure you upload plenty of high quality photos
  • Detail your hours of operation
  • Specify the services you offer

2. Reviews Matter. A Lot.

Reputations make or break businesses. A highly rated business will get more clicks than a 1-star or 2-star listing – which is very important as far as SEO goes – a competitor who is getting more clicks will rise higher in the rankings. Moreover, it is becoming more and more apparent that Google is looking at ratings as a factor for rankings. Make sure you invite all users to your website to leave a review! Be proactive about responding to reviews – your involvement in the websites reputation is a very positive sign.

Don’t post false reviews! This is the easiest way to get penalized – let the reviews flow in naturally and honestly.

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5 Tools To Track Your SEO Metrics

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In search engine optimization, SEOs often refer to the following concept:

“If you can measure it, then you can improve it.”

Translation: Measurement is critical to search engine optimization success. And although every business is unique in its own way and every website has different metrics that matter, professional SEOs track several metrics to collect data about rankings, links and more in an endeavor to assess their SEO strategy and subsequently pave the road to success by making the necessary improvements and/or adjustments.

seo-toolsSome Universal Metrics that Every Business Tracks

Key to understanding the concept of recommended metrics to track is an understanding of KPIs, a term that you probably hear more often than any other in the nascent field of Web Analytics. KPI stands for Key Performance Indicators.

By definition, KPIs are financial and non-financial metrics that an organization can potentially use to qualify, quantify and measure its progress towards pre-set goals. As mentioned above, every business is unique so an important note here is to remember that there is no such thing as a universal list of KPIs that you can simply follow for organizational success. If such a list exists somewhere on the web, it’s either a guide or someone is putting up information that’s misleading. Think about it for a minute. Even if two businesses are in the same sector, they may have different goals and that will drive the need for different KPIs. In essence, what works for Jane might not work for June, figure of speech.

With that said, in this post, we’re only covering those metrics critical to optimizing for the search engines. So the following list of metrics is pretty “universal”. They would matter to any business in addition to other, more actionable KPIs.

1. The contribution of each traffic source for your site

These include:

– Direct navigation

– Referral traffic

– Search traffic

These numbers are critical to helping you identify weaknesses and compare data over time to evaluate and track your marketing and traffic acquisition efforts.

2. The contribution of each engine to your search traffic

Three engines make up over 95% of all search traffic in the United States: Google and the Yahoo-Bing alliance. Knowing the contribution of each engine to your search traffic is critical for several reasons. Let’s discuss two.

– First off, by measuring the contribution level of each engine, you can assess performance. Should your search traffic drop someday, knowing the relative and exact contribution levels from Google and Yahoo/Bing can prove to be essential to diagnosing the problem.

– Secondly, certain SEO efforts have better results with some search engines than others. For example, better keyword inclusion has more benefit with Bing & Yahoo! while specific anchor text links from different domains has a more positive impact with Google. By evaluating the performance of each search engine towards your overall search traffic, you can uncover tactics that have strategic value.

3. Visits referred by specific search terms and keyword phrases

The keywords that send traffic to your website represent yet another piece of your analytics pie. You want to keep a tab on these on a regular basis to be able to make out new trends, streamline your performance for key search terms and identify keywords and keyword phrases bringing in the most traffic. For example, certain keywords that are only in demand at specific times of the year, month or week.

4. Conversion rate by search term

When it comes down to organizational success, few metrics matter as much as conversion. With the above data, you can do two things.

– Check your rankings for the key search terms converting the most and improve these positions in the SERPs.

– Because analytics will also indicate to you what pages visitors are landing on, you can subsequently ameliorate these for a better visitor experience.

The value of this metric, as you can see, is tracking the keywords that continually send visitors who convert.

Measuring Metrics and Finding the Right Tools for the Job

From the above section, it’s pretty clear that choosing a web analytics software is a critical process. You have to make sure you have the right tools for the job. The key consideration is that no matter which analytics software you choose, remember to test different versions of pages on your site. The aim is to make as much improvement to your conversion rate as possible using the results. Testing pages on your website can be as simple as testing two versions of a page header. It can also be as complex a process as simultaneously testing hundreds of variants of a page.

Some free tools

– Yahoo! Web Analytics. This was formerly known as Indextools

– Google Analytics

– Piwik Open Source Analysis

– AWStats

– Mondovo (Free Edition)

The paid ones

– Omniture

– Mint

– Clicktale

– Moz Pro

– Raven

– Mondovo

5 Tools to Measure and Improve your Search, Brand and Content Marketing

Google Analytics

While choosing one specific analytics tool from all the options available can be tough, Google Analytics is among the top recommendations because of it’s broad collection of tutorials and guides available over the web. Google Analytics also boasts the unique advantage of cross-integration with some other distinct and helpful Google products such as Webmaster Tools and Adwords.

Why choose Google Analytics

1. Know your audience

Your customers go everywhere and every step of the way, Google Analytics helps you thoroughly analyze and understand your visitors: where they are, who they are and how they are interacting with your pages.

Some of the available SEO tools:

Advanced Segments: Lets you segregate and analyze subsets of your traffic that led to conversions.

Audience Data & Reporting: Focuses on your audience: the kinds of people they are, how they find your content and so on.

Traffic Sources: Can be used to evaluate your referrals, direct traffic, organic search keywords and custom campaigns.

In-Page Analytics: Use it to see how users really behave on your pages.

2. Reach your business goals

If you need to assess the performance of your marketing campaigns across different digital platforms, Google Analytics can help you with insights into which campaigns are really driving visits, sales and other actions. Google Analytics is also equipped to help you send the right messages to the right people at the right moments through the use of tools like Remarketing and real-time reporting.

Some of the available SEO tools:

Data-Driven Attribution: Assigns values to marketing touch points across the customer journey.

Multi-Channel Funnels: Shows you the effects of your digital marketing activities including search, social, email and more.

Real-Time Reporting: See how many people are on your site right now, where they are based and what they are viewing.

Remarketing: Helps you narrow down on customers who have shown an interest in your products and/or services before.

3. Split-testing made easy

Google Analytics gives you insights you can turn into real results. So start testing! From marketing plans to a particular photo on your front page, Google Analytics has tools available that you can use split-test different pages and strategies.

Some of the available SEO tools:

Advertising Reports: Lets you see how well your advertising dollars are working

Content Experiments: Lets you test and compare variations of your pages to determine which designs bring you the most conversions.

Piwik

In this digital era we now live in, insights into the pulse of your website and the source of your visits is essential to driving business growth and success. Piwik is a leading and valuable open source web analytics platform giving hundreds of thousands of businesses and organizations insights into their website’s visitors, marketing campaigns and much more. Websites that use Piwik include T-Mobile, Forbes and Sharp.

Why choose Piwik

1. Web analytics

Whether your site only garners a few visits a day or over a million, Piwik can help you gather valuable information about your users by tracking KPIs such as visits, conversion rates and keywords.

2. Ecommerce Analytics

Integrating Piwik with your ecommerce software can help you analyze revenue, conversion rates, average order values and other statistics. Would it not help to see which of your products are the most popular or have the highest conversion rates. Piwik makes it possible for you to extract this information in real time through a detailed Ecommerce log.

Some of the tools:

Real time data updates: Monitor in real time the flow of visits to your website and what your visitors are doing once on your pages.

Customizable Dashboard: Lets you create a new dashboard with widget configuration fit to your needs.

All Websites Dashboard: Perfect to let you see what’s happening on every website you own at a glance

Goal conversion tracking: This tool allows you to stay on your course and see whether you are achieving your goals.

Event Tracking: Lets you measure interaction on your sites and apps.

Site Search Analytics: Tracks searches performed via your internal search engine.

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Panda 4.0, Payday Loan 2.0, Pigeon: How Can They Affect Your Sites

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In this article, we are going to talk about some of the updates that Google rolled out recently, viz: Panda 4.0 update, Payday Loan update, and the Pigeon update. This article provides an overview of these latest updates and how they can affect a website’s rankings in search engine results page.

The Panda 4.0 Update

The recent Panda 4.0 update was released in May. It is reported that this algorithm update has already affected about 7.5 percent search queries. This update targets low-quality, thin websites. Although it’s still early to fully confirm its impact on different websites, early results indicate significant disruptions in different industries.

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The sites that have been negatively affected by this new algorithm update include renowned Q&A search engines like Retailmenot.com and Ask.com. Press release websites have also been hit badly. Some reputed sites like PRLog, PR Newswire, and PRWeb are losing around 85 percent of the search rankings. Initially it was assumed that eBay.com took a big hit as well. However, later reports indicated that it experienced 33 percent decrease in search rankings.

According to some SEO analysts, webmasters can avoid penalty from Panda by publishing high-quality content, and getting rid of any low-quality content on their site. If you are affected by the newest Panda update, you must include quality content that is compelling and resonates with your audience. Although the webmaster sites may feel that they are unjustly affected by the update, the Panda update together with other updates always reminds you to keep your website content unique. distinct and high-quality. Recently few questions were raised about the softer side of this Panda update. Therefore, small businesses that were affected previously by the update have the opportunity to recover.

The Payday Loan 2.0 Update

Other than the Panda update, the Payday Loan algorithm also received an update in May, and became Payday Loan 2.0. The original algorithm intended to target highly spammy queries (like payday loans or pornographic searches). That update targeted the sites globally and affected international search results in countries from where spam originated. The Payday Loan 2.0 seems to primarily target the international sites and different languages.

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It has been reported that merely 0.2 percent of the English queries are affected. The same figures in certain countries are significantly higher at 4 percent.

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