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Panda 4.0, Payday Loan 2.0, Pigeon: How Can They Affect Your Sites

In this article, we are going to talk about some of the updates that Google rolled out recently, viz: Panda 4.0 update, Payday Loan update, and the Pigeon update. This article provides an overview of these latest updates and how they can affect a website’s rankings in search engine results page.

The Panda 4.0 Update

The recent Panda 4.0 update was released in May. It is reported that this algorithm update has already affected about 7.5 percent search queries. This update targets low-quality, thin websites. Although it’s still early to fully confirm its impact on different websites, early results indicate significant disruptions in different industries.

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The sites that have been negatively affected by this new algorithm update include renowned Q&A search engines like Retailmenot.com and Ask.com. Press release websites have also been hit badly. Some reputed sites like PRLog, PR Newswire, and PRWeb are losing around 85 percent of the search rankings. Initially it was assumed that eBay.com took a big hit as well. However, later reports indicated that it experienced 33 percent decrease in search rankings.

According to some SEO analysts, webmasters can avoid penalty from Panda by publishing high-quality content, and getting rid of any low-quality content on their site. If you are affected by the newest Panda update, you must include quality content that is compelling and resonates with your audience. Although the webmaster sites may feel that they are unjustly affected by the update, the Panda update together with other updates always reminds you to keep your website content unique. distinct and high-quality. Recently few questions were raised about the softer side of this Panda update. Therefore, small businesses that were affected previously by the update have the opportunity to recover.

The Payday Loan 2.0 Update

Other than the Panda update, the Payday Loan algorithm also received an update in May, and became Payday Loan 2.0. The original algorithm intended to target highly spammy queries (like payday loans or pornographic searches). That update targeted the sites globally and affected international search results in countries from where spam originated. The Payday Loan 2.0 seems to primarily target the international sites and different languages.

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It has been reported that merely 0.2 percent of the English queries are affected. The same figures in certain countries are significantly higher at 4 percent.

If you discover that your website has been affected by these recent updates from Google, your best option is to try creating new and fresh content that is of high-quality. The readers will always love and share top-quality content that is useful and compelling, and the search engines will reward you accordingly. You can ask yourself some questions when creating content for your website:

  • Is the content trustworthy?
  • Could the content be termed as duplicate?
  • Are there typos and spelling mistakes?
  • Does the content lack substance? (i.e. whether it is fluffy and written merely to attract search engines)
  • Will the readers bookmark the page or share the content with friends?

If there’s a severe and sudden drop in the rankings, it might be due to a manual penalty. The manual penalties are quite different from the algorithmic penalties from Payday Loans 2.0 and Panda 4.0.

The “Pigeon Update”

In addition to Payday Loan 2.0 and Panda 4.0 updates, there’s another new algorithm that was recently launched by Google. This latest algorithm provides more accurate, relevant, and useful local search results. The results are closely associated with traditional search ranking signals. The alterations offered by this update will be visible within Web Search Results and Maps Search Results from Google. Sources from Google revealed that the update had no internal name and so it was given the name “Pigeon” by Search Engine Land.

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The name “Pigeon” is appropriate because it is basically a confined or local search update. Although the core alterations were not revealed, it is quite clear that it will possibly have significant impact on the local search results. This change might lessen or increase business leads and web site referrals for local businesses.

It was revealed by Google that the updated algorithm has better search capabilities and it includes numerous ranking signals along with search features like synonyms, spelling correction, Knowledge Graph, and more. Also the algorithm is capable of improving the location and distance ranking parameters of Google. Currently, the Pigeon update is affecting US English search results. As with other updates, the algorithm should be updated in the future to affect local results in more countries.



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