Directory Maximizer

How to Deal Without Google’s Page Rank?

Leave a Comment  

For quite some time now, Google’s Page Rank (PR) has been one of the metrics that many SEOs pay special attention to. Basically, it is a number between 0 and 10 given by Google to show how authoritative a certain web page is.

google-page-rank-dead

However, in the past two years, PR has been in frequent gossips due to the very rare updates made to it. In simple words, PR has not been updated frequently in the last two years, as only one update has occurred on December 6, 2013.

On top, Google’s people themselves said that we won’t be receiving PR data for the foreseeable future.

So what now? How do we know which site is worth getting our links from? How do we assess the authority of our own websites? This is what this article is about.

The Official Separation

In October 2013, Matt Cutts revealed that the pipeline pushing the PR data from the Google servers to the Page Rank toolbar broke and that the team does not intend to fix it anymore. However, on December 6, PageRank was updated but this seems to have been the last update for over a year now. In October 2014, John Mueller from Google confirmed that the December 2013 update was the last one and spoke in a Google+ Hangout video that they will probably not be updating it anymore.

Why is Google Pulling the Plug off PR?

Page Rank has been used to sell spam. What? Let me explain…

Technically, the higher the PR, the more link juice it sends to any page it links to. A link from a page with a PR of 5 is more valuable than a link from a new page (PR 0 or 1).

Some people built websites with the sole intention to sell links later. They ramped up their PRs by buying links from other high PR websites, and then they started selling their own links later on.

The more “high PR” websites people have, the bigger the “high PR” network they can build, and the more money they can make.

Buying, selling and trading links are against Google’s ToS because it’s an attempt to manipulate search engine rankings and it does not provide any kind of real value.

Google probably decided to shift their focus off PR to curb down those practices. It’s not to say that they don’t have the data; they’re probably just not making it available to us anymore.

After all, what possible good could it do for them to give us that data? The cons outweighed the pros on that one.

Read more

6 SEO Tips and Tricks for the Holiday Season

Leave a Comment  

It’s that time of the year again. The holiday season is here! Did you conform your website to it yet? The holidays may be the biggest sales month for most eCommerce and retail companies but getting your customers’ attention above all the promotional noise and web clutter around this time of year is a lot of work. Raising the bar with a resounding, authoritative voice may mean the difference between gaining a customer and pushing him to your competition.

seo-holidays-tips

To get your website ready for this holiday season:

1. Piggy Back on Your Competition

It’s a simple concept: If you want to surpass your competitors this holiday season, you first need to know what they are doing and what marketing strategies they are using. The first step is to get an idea of the keywords they are targeting. To do this, you can use a tool like Mozbar or SEMrush. The next step is to have a look at their backlinks. This can give you a pretty good idea of the sorts of where they are building a relationship, and if it would be worth it for you to do the same for your own website. Handy tools you can use for this purpose include Open Site Explorer and Mondovo’s Link Research Tool.

2. Conduct your own Keyword Research

You can use the list of keywords that you’ve gathered above as a “seed list” that will help you get started with your own KW research. This way, you’ll be able to target the keywords that they are targeting as well as fill the gaps in their keyword strategy.

The key is to not get seduced by high volume phrases. Target a good mix of short, medium and long tail keyword phrases. For long tail keywords, you can use the idea: Seasonal word + Your product + Your city area plus other variations of this phrase.

3. Begin Content Marketing

The holiday season is a surefire period of consumer spending but to capture the attention of people during one of the busiest times of the year, you need a strong content marketing strategy. The challenge is to strike a balance between producing content that your consumers will want to talk about and link to, and that also aids the sales funnel. You can kick start the process by creating an editorial calendar to push holiday-related content at the right times and in the right places.

Read more

How to Find Popular Keywords Using Wikipedia

Leave a Comment  

It doesn’t matter what niche you are in or what business model you are following; if you want your business to succeed online, you need to do keyword research.

wikipedia-keyword-research

It’s not only about SEO; it’s about what your customers want. If they cannot find what they want on your page, you can forget about making a sale, getting a lead or even getting a click on your ads, no matter where they came from.

A lot of software and services are available to help you with keyword research, like this one. However, you can also do the research ‘manually’, using Wikipedia. And this is exactly what this article is about! It’s not a conventional way to do keyword research (I don’t see it being discussed on Internet marketing and SEO forums for some reason), but it does result in a lot of high-quality keywords.

Tip #1: The SERP

Okay, this one doesn’t really involve using Wikipedia itself, but it is a big part of the method. Adding the word ‘wikipedia’ to your topic results in informative pages being displayed in the SERPs.

For example: carpet cleaning wikipedia

Instead of being presented with all sorts of carpet cleaning services in the area, I am getting a page full of informative keywords. You should look both at the page titles and descriptions.

carpet-cleaning-wikipedia-Google-Search

In my example, I came up with:

carpet cleaning

rug cleaning

rug cleaner

truckmount carpet cleaner

steam cleaning

vapor steam cleaner

hot water extraction vs steam cleaning

steam mop

Not bad for 90 seconds of work! And that’s without scrolling down past the first 6 results!

Tip #2: Use Wikipedia Search

The heading is pretty self-explanatory. Go to the Wikipedia main page and perform a search on your topic. The page talking about your topic should contain keywords related to your niche.

Performing a quick search on “suits” resulted into the following keywords:

lounge suit

business suits

dinner suits

black tie

design

cut

bespoke

made to measure

ready-to-wear

And again, I didn’t even have to scroll down to find these.

The takeaway here is this: Wikipedia articles are keyword mines. If you invest some time looking, you will find some nice keywords out there.

Read more

How to Create Content That Your Audience Wants

Leave a Comment  

Market research was once a concept only big companies grasped; if you weren’t a Fortune 1000 brand, customer research was something either you didn’t have to worry about or you couldn’t afford. But with advances in digital marketing over the last decade or so, even the smallest businesses now have access to market research technology to routinely test ideas before they take them to the market. This is particularly helpful for businesses to develop products and services that won’t fall flat and will steer the growth of a business and its impact in a favorable direction.

create-content

The Definition of Market Research and its Application in Content Marketing

According to Entrepreneur, market research is the process of gathering, analyzing and interpreting intelligence pertaining to a market before a product or service is pushed to potential customers. This information looks at the past and present characteristics of a business’s target market and establishes whether or not a particular product or service will fall flat in the market or drive business growth.

In content marketing, a solid market research campaign does two things:

– It decodes what kind of content your target audience wants

In content marketing, understanding your audience is key to creating content that will resonate with potential customers. Market research helps you answer vital questions such as:

  • Who are your customers?
  • Where do they hang out online?
  • What are their most pressing concerns?
  • What do they look for in a business before making a purchase?
  • What are they saying about you to their peers?

– It helps you create more valuable content

Knowing what your audience wants can help you focus more on your content. You can produce more of the kind of content your potential customers want and less of what they won’t read because it’s not pertinent to their needs or problems.

All in all, market research can clearly have a profound impact on the way that you do business.

4 Ways to Research What Your Target Audience Wants

1. Stalk your Competitors

A ridiculously simple way to do audience research to steer your content marketing in the right direction is to see what your competition is doing. Both business and SEO are competitive activities so it does not matter whether you seek to drive your business sales or move your website rankings up the SERPs; looking at your competition to see if you’re doing it right and tapping into their deficiencies is the one of the best ways to drive click-throughs, traffic and conversions.

Read more