It doesn’t matter what niche you are in or what business model you are following; if you want your business to succeed online, you need to do keyword research.
It’s not only about SEO; it’s about what your customers want. If they cannot find what they want on your page, you can forget about making a sale, getting a lead or even getting a click on your ads, no matter where they came from.
A lot of software and services are available to help you with keyword research, like this one. However, you can also do the research ‘manually’, using Wikipedia. And this is exactly what this article is about! It’s not a conventional way to do keyword research (I don’t see it being discussed on Internet marketing and SEO forums for some reason), but it does result in a lot of high-quality keywords.
Tip #1: The SERP
Okay, this one doesn’t really involve using Wikipedia itself, but it is a big part of the method. Adding the word ‘wikipedia’ to your topic results in informative pages being displayed in the SERPs.
For example: carpet cleaning wikipedia
Instead of being presented with all sorts of carpet cleaning services in the area, I am getting a page full of informative keywords. You should look both at the page titles and descriptions.
In my example, I came up with:
truckmount carpet cleaner
vapor steam cleaner
hot water extraction vs steam cleaning
Not bad for 90 seconds of work! And that’s without scrolling down past the first 6 results!
Tip #2: Use Wikipedia Search
The heading is pretty self-explanatory. Go to the Wikipedia main page and perform a search on your topic. The page talking about your topic should contain keywords related to your niche.
Performing a quick search on “suits” resulted into the following keywords:
made to measure
And again, I didn’t even have to scroll down to find these.
The takeaway here is this: Wikipedia articles are keyword mines. If you invest some time looking, you will find some nice keywords out there.
Tip #3: Expand on the Keywords (#5)
Get creative. Or cheat and use Google. You can expand upon the keywords you’ve already found using the methods above. Make them long tail. If you are really not creative, then do what I do and type them into Google’s search bar for some suggestions.
For example, I typed “business suits for”, and got some nice suggestions like:
business suits for women
business suits for men
business suits for juniors
business suits for cheap
Of course, the number of long-tail keywords is going to vary for each keyword, but even a single variant of every keyword you had would double your KW list.
Tip #4: Contents List
The contents list is a great source of ‘mini-niche’ keywords. I performed a quick search on ‘security alarm’ and look what I came up with.
Pretty nice, isn’t it? 10+ keywords right there without even digging deeper. And of course, each item in the table of contents has its own set of keywords in its section.
Tip #5: See Also & References
When you scroll down to the end of a Wikipedia article, there is a section called “See Also”. It’s like the related searches suggestions of Google at the bottom of its search results. For my topic of alarm system, I’m getting the following suggestions.
Glass break detector
Each one of them is linked to their own Wikipedia page…where you have even more keywords from the table of contents and the article itself.
Finally, there are references and sources. These are great if your niche is one in which the market requires in-depth information (Wikipedia tends to be kind of superficial, from the point of view of experts). But they are also useful when it comes to finding more keyword ideas.
You can then apply the Wikipedia tips above to the new keywords that you find in the references, starting from a Google search to finding other references.
So there you have it; 6 ways to do some extensive keyword research using Wikipedia! After you go through all of them, you should have a big list that’s going to keep your content marketing team busy for a while.
Oh and remember, if you don’t want to manually do the KW research, you can always have an automated tool do it for you