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6 Reasons Why People Hate Your Blog

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No matter the size of your business, producing and publishing helpful blog posts is always a good idea to help your business have a powerful online presence and stand out among competitors. After all, there is no better way to add relevant content to your website on a regular and consistent basis than to use a blog. The challenge is to build a blog that people actually like.

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The benefits of blogging maybe multiple, for example:

  • It builds trust and authority amongst customers
  • It’s a way to build relationships so people feel loyal to you
  • It’s a strategy for becoming a recognized thought leader
  • And it’s a way to drive sales without coming across as someone who belongs in a used car lot

But in order to reap these benefits, you need to be able to connect with people. Blogging means nothing if you spend hours writing a blog post only for people to spend mere seconds skimming it? Ideally you want people to spend hours on your blog and come back frequently, which is not happening if they hate your blog.

Consciously or not, are you doing things that are making people tune out from your blog? Find out now.

6 Things that May be Making your Blog Posts Unpopular with Readers.

1. Your Blog Posts are Boring

At the risk of stating the obvious, there are 24 hours in a day and no matter what our schedule looks like, loaded or relatively empty, we only have these 24 hours within which to fit everything we need to do. And it’s the same for everyone. So if you run a business blog and you want people to appreciate your blog posts, you need to make the posts worth the little downtime people get after going to work, taking care of the house and looking after their kids. If you think people will take time out of their busy lives to read your long, rambling, unfocused if not downright boring blog posts, you are thinking wrong. You have to get to the point quick and as creatively as possible to keep your readers engaged down to the last word.

2. They Lack Quality Images

To have a great blog, you need amazing blog posts and the thing when it comes to amazing blog posts is that they need quality images. According to a post on jeffbullas.com, blog posts with images get 94% more total views. The same blog post also mentions that the quality of the image used for a product is more important than product-specific information and ratings and reviews. With findings like these, it’s clear that a blog needs visual content in addition to literature.

3. You are Not Publishing Content that’s Helpful Enough

The next consideration is that even if you create and publish amazing blog posts, not all amazing blog posts are created equal. For example, interviews often make for more interesting, engaging and useful blog posts. Lists posts are also usually favorites among blog readers. With blog posts, you also want them to be as helpful and resourceful as possible so back up any claim you make with credible links and references. Another thing that works like magic in keeping your readers on your blog longer and making them like you more is adding a related posts widget below each of your posts. Read more

8 Considerations to Build a Website With Maximum SEO Potential

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When building a website from scratch, to make it both usable for visitors and optimized for the major search engines like Google, Yahoo! and Bing for good visibility, findability and traffic, some SEO components need to be incorporated into the design of the site and its architecture right from the get-go. Sure you can develop a website without SEO strategies in place and later optimize it but it’s most efficient to do it from the beginning. It’s like building a house with hardwood floors and taupe paint with the intention to later change it to carpet flooring and olive green paint. Changes can of course be made but it will eat up additional time and resources.

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With each passing year, companies increasingly understand the importance of sound SEO strategies for the successful online performance of websites. After all, your website could be the sleekest and prettiest of all websites but if it is not structured properly and ergo doesn’t rank well up the SERPs, what’s the point?

8 SEO components to incorporate into the design and architecture of a website from the very beginning

1. Avoid “code bloat” by keeping the website layout as simple as possible

With HTML and CSS, there are a thousand and one ways to achieve any result you want but that does not necessarily mean that all the solutions are created equal. To avoid “code bloat”, keep the layout of your website as simple as possible and avoid using unnecessary code. You may think the extra code is harmless as long as the website looks good for users but this is not the case. For a start, simple code is recommended because it is more likely to work in different browsers. Then of course unnecessary code means bigger files and therefore slower page load times as well as increased chances of crawling issues.

2. Use simple-to-understand URLs

URLs with words that are relevant to your site’s content and structure are friendlier for visitors. So if you’re trying to determine what type of URL structure to use with your new website, remember that visitors may be intimidated by extremely long and cryptic URLs. Search engines like Google are good at crawling all types of URL structures but making your URLs as simple as possible is a good SEO practice because they clearly convey the subject matter of your content.

3. Keep your website navigation simple and descriptive

When building a new website, a key consideration is keeping the navigation structure simple and efficient to make it easy for visitors as well as the search engines to follow. In fact, many eye-tracking and usability studies have shown that the best positions for a website’s main navigation menu is either across the top of the page or vertically down the left side.

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