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6 Reasons Why People Hate Your Blog

No matter the size of your business, producing and publishing helpful blog posts is always a good idea to help your business have a powerful online presence and stand out among competitors. After all, there is no better way to add relevant content to your website on a regular and consistent basis than to use a blog. The challenge is to build a blog that people actually like.

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The benefits of blogging maybe multiple, for example:

  • It builds trust and authority amongst customers
  • It’s a way to build relationships so people feel loyal to you
  • It’s a strategy for becoming a recognized thought leader
  • And it’s a way to drive sales without coming across as someone who belongs in a used car lot

But in order to reap these benefits, you need to be able to connect with people. Blogging means nothing if you spend hours writing a blog post only for people to spend mere seconds skimming it? Ideally you want people to spend hours on your blog and come back frequently, which is not happening if they hate your blog.

Consciously or not, are you doing things that are making people tune out from your blog? Find out now.

6 Things that May be Making your Blog Posts Unpopular with Readers.

1. Your Blog Posts are Boring

At the risk of stating the obvious, there are 24 hours in a day and no matter what our schedule looks like, loaded or relatively empty, we only have these 24 hours within which to fit everything we need to do. And it’s the same for everyone. So if you run a business blog and you want people to appreciate your blog posts, you need to make the posts worth the little downtime people get after going to work, taking care of the house and looking after their kids. If you think people will take time out of their busy lives to read your long, rambling, unfocused if not downright boring blog posts, you are thinking wrong. You have to get to the point quick and as creatively as possible to keep your readers engaged down to the last word.

2. They Lack Quality Images

To have a great blog, you need amazing blog posts and the thing when it comes to amazing blog posts is that they need quality images. According to a post on jeffbullas.com, blog posts with images get 94% more total views. The same blog post also mentions that the quality of the image used for a product is more important than product-specific information and ratings and reviews. With findings like these, it’s clear that a blog needs visual content in addition to literature.

3. You are Not Publishing Content that’s Helpful Enough

The next consideration is that even if you create and publish amazing blog posts, not all amazing blog posts are created equal. For example, interviews often make for more interesting, engaging and useful blog posts. Lists posts are also usually favorites among blog readers. With blog posts, you also want them to be as helpful and resourceful as possible so back up any claim you make with credible links and references. Another thing that works like magic in keeping your readers on your blog longer and making them like you more is adding a related posts widget below each of your posts.

4. You’re Including Too Many In-content Ads

When it comes to blogging, it’s true that in-content ads are a great way for bloggers and marketers to profit from blogging but one or two is enough. When you use too many ads, forcing readers to jump over ads to get to each paragraph of your post, that’s when you know you’ve gone too far. The post becomes hard to read not to mention that according to a study by Adobe, the majority of consumers in the United States, U.K., Germany and Australia find online ads annoying.

5. You’re Posting too Frequently or Irregularly

For a blog to be successful, you need to publish content on a regular basis because you want people to know they can count on you to provide them with the latest information they need to see. Also true is the fact that posting too much can be as harmful to the success of a blog as not posting enough. Your readers don’t need to be overwhelmed with content pushed every few hours a day but your readers also don’t need to wait several weeks before getting anything new. Just commit to updating your blog on a specific schedule so your readers know what to expect from you.

6. You are not Crafting your Blog Posts Right

And finally, all great blogs have one thing in common: It feels like the writer is having a one-on-one conversation with the reader. If you want your blog to feel that way, you first need to be clear about whom you’re talking to so you can craft your blog posts in a way that they resonate with your target audience. In particular, choose the topics you talk about smartly. The post title should convey exactly what the post will cover and do so in a creative way so people click-through. At the same time, remember that first impressions matter so how you start a post can make or break it. Then for any content you create and publish, remember the following things:

  • Be relevant
  • Be organized in your presentation of information
  • You need a clear call-to-action
  • Provide valuable, unique and high-quality content
  • Quality control is not an option. Small mistakes you make, including typos can become barriers to engagement for some readers
  • And of course, as mentioned above, timing is very important


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