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7 SEO Experts to Follow on Twitter in 2015

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When optimizing your site for SEO, doesn’t it make sense to understand- from the get go, the tactile and immediately actionable incremental improvements you can make to parts of your website to improve rankings, performance and traffic? One of the most practical ways to stay on top of the advanced SEO techniques that exist today is to follow the right people on the social media networks, in particular Twitter. Comparing the findings of Klout, Wefollow and Followerwonk, below is a list of 7 influential and prominent SEO experts to follow on Twitter in 2015 for valuable insights about everything- from schema.org to the significance of site speed.

seo-experts-twitter

But first let’s quickly talk about Matt Cutts! After all, up until recently, he would have, no doubt, topped this list.

About Matt Cutts (@mattcutts)

Matt Cutts joined Google as a software engineer in January 2000. He later became the head of Google’s Webspam team and an official spokesperson for publisher and webmaster issues until July 2014 when he took a leave to spend more time with his family. This makes Matt Cutts a 14-year veteran of Google and an SEO expert although he has now extended his leave and it is unsure whether or not he will ever come back. You can still follow him on Twitter but he is no longer communicating much about search topics or new things in search.

7 SEO experts to follow on Twitter in 2015

1. Danny Sullivan (@dannysullivan)

Founding Editor of Search Engine Land and Marketing Land, with Matt Cutts out of the picture, it makes sense that Danny Sullivan is the #1 SEO expert you should be following on Twitter for SEO news, techniques and tips to be insanely successful and prosperous on the web. He is also the Chief Content Officer for Third Door Media and produces Search Marketing Expo, the world’s largest search marketing conference series aimed at educating internet marketers about search.

2. Rand Fishkin (@randfish)

Rand Fishkin, also known by his ludicrous job title “Wizard of Moz” is the co-founder and former CEO of Moz. He loves to speak about the world of marketing and technology including content, search and social from his blogs (note the “s” annexed to “blog”) to Facebook, Twitter, Google+, LinkedIn and a shared Instagram account. He is also a co-founder of Inbound.org and the co-author of The Art of SEO. Read more

3 Examples of Local Search by Businesses that are Doing it Right

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In 2015, if you want to have a successful local SEO strategy, there are some things you need to know. For example:

1. Your Goals Inform your Campaign

Search engine optimization encompasses technical and creative elements to improve your rankings up the SERPs, drive traffic and increase awareness in the search engines. Therefore, to have a successful campaign, you should have a good idea of what your objectives for SEO are and how it will fit into your marketing mix.

For example, are you interested in traffic or are you interested in conversions you could track. Maybe you want to know how your content pieces are improving your ROI. The truth is: You can have all the traffic in the world but if it is not meeting one of your goals of SEO (conversion or education) then the traffic is not helping any purpose.

2. Tunnel Vision is Not Necessarily Advisable

In a post published on December 3, 2014, Mike Ramsey from Nifty Marketing talked about a click study test he ran through Usability Hub. The first study- “Salt Lake City Hotel” gave the following results of what people clicked on following a Google search for “Salt Lake City Hotel”.

Local-seo

The takeaway: Users click all over the place and while it is desirable to be number one on the SERPs, you also want to get clicks from your paid ad, local result and barnacle SEO efforts.

3. Don’t Spam

And finally, while Google is getting smarter and better everyday, some spammy tactics still work. Take the example below for instance.

local-seo-results

Don’t do it. Instead, you want to rise above it and do things the right way. If you take shortcuts, sooner or later you will get penalized and it’s not worth the heartache.

3 Examples of Good Local Search

Bricco

If you Google “best Harrisburg restaurants”, you would see that the upscale Mediterranean and Italian restaurant Bricco is the top result.

local-search-results

Is the food really good there? Sure! Going by the reviews and ratings of the place, Bricco offers a really great dining experience. But that’s not all. It is also listed on trusted and top-ranked sites such as TripAdvisor and Urbanspoon. In SEO, there is a marketing tactic referred to as “Barnacle SEO”.

In essence, just like the way barnacles attach themselves to whales’ skins, in Barnacle SEO, by attaching your name to top-ranked and trusted sites in your industry, you benefit from top rankings in the SERPs as well. This makes it very different for your competition to drown you out SEO-wise.

The takeaway: Do not underestimate the power of good “Barnacle SEO”. Get listed and maintain a good presence on review sites that are trusted in your industry. Read more

Planning Your Content Strategy for a Whole Year

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There are a variety of different factors that can help to make a website successful. A highly innovative SEO campaign is essential and that will be impossible without an effective content strategy. As the old saying goes, content is king and without it, your website will be bare and barely noticeable. With this in mind, it is vital to plan out a long-term content strategy that can be followed for the entire year.

content-strategyIn basic terms, your content strategy is the management and creation of the content for your website. It is possible to incorporate written content, as well as videos. As long as something is being added to the site, your site will remain active and thrive. How many posts should you add in a week? How long should they be? Below, you will learn everything you need to know to plan an entire year’s worth of content.

Is it necessary?

First and foremost, a lot of businesses will question the overall necessity of the content strategy. It has been proven repetitively that a good, solid content strategy can drive a business to success. Those that have already taken the time to implement one are more effective and able to manage their time more efficiently. Following a specific plan will ensure that your content’s effectiveness expands and covers your blog and social media channels. Suffice to say, a thoroughly planned content strategy is crucial for all businesses!

What to Include

There are a few integral aspects that should be included in your strategy. First and foremost, you need to layout your specific needs! What is the overall purpose of your strategy? What are you attempting to succeed and what are your goals? All of this information will prove to be beneficial and will help to keep you on the right track at all times.

Next, you’re going to include your overall plan. How are you going to be able to deliver your information? What steps must be taken to get the content that you need? You should also keep track of the difficulties that you will face. This information will ensure that you’re able to get the content needed and deliver it in the most effective manner.

Details about your specific audience should be added. It is vital to know as much about your customers as possible. What type of content is best for these individuals and what exactly are they looking for? By knowing these individuals thoroughly, you will be able to deliver the exact content and information that these individuals desire. By doing this, your strategy will prove to be much more fruitful. Read more