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How to Tailor Your Off-Site SEO Based On Your Niche?

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Webmasters who have at least some knowledge about the functioning of search engines know that running a successful website without search engine optimization (SEO) is kind of iffy. However, all SEO is not created equal – you need to adapt your strategy to make it work for your business. On top of that, a good SEO strategy today is significantly different compared to the SEO strategy practiced ten years ago.

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Search engines like Google, Yahoo! and Bing have invested a lot in their algorithms, and SEO success today is much more difficult. Unique and engaging content, social media presence, responsive design, and the use of different media are some of the elements of a killer SEO strategy. But there are many different niches, and experts agree that applying a general SEO strategy for every niche won’t provide the same result.

As a matter of fact, it might work great for some websites but may prove to be completely useless in certain niches. This is why a custom SEO strategy for specific niches is recommended.

When you are developing an SEO strategy for a specific niche, you must take a few things into consideration. Read more

A Guide to Plan Your Online Marketing Strategy for 2016

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It’s that time of the year again! As we begin to wrap up 2015, it’s time to start planning and strategizing for 2016. Among the things that you have to work through during this time period is your online marketing strategy, which should be pretty high on your list of priorities. After all, a detailed marketing plan sets clear objectives, allocates resources and defines responsibilities. The trick is to make sure that the plan is constructed intelligently based on your current situation and the online marketing landscape.

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After all, the online marketing industry is ever changing and volatile. Each year, new hardware, software and user preferences dictate a swathe of changes and early adopters get a head start on the competition, cementing their reputation as thought leaders in their industry.

With that established, as 2016 approaches, one of the things you need to understand is that the web is becoming an increasingly crowded marketplace where businesses have to fight tooth and nail to stand out from the crowd. This calls for a need to be remarkable, interesting, and add value. 2016 looks to be a promising year for online marketers but you need to understand the new rules of the game.

Online Marketing Trends to Watch Out for in 2016

1. Less velocity, more quality

Content marketing is the strategic marketing approach of creating and distributing valuable information to attract and retain customers and ultimately drive profitable customer action. In 2016, there will be a direct correlation between increasing the quantity of high-quality content and excellent results.

The trick is to publish relevant and interesting content on a consistent schedule – producing minimum content that deliver maximum results. Read more

A Guide to the Basics of Local SEO

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Whether you’re running a small, local business or heading a global, enterprise-level operation, your prospective customers are looking for your business online. By choosing to ignore local search, you are leaving money on the table, especially as more and more searchers look for local businesses on mobile devices.

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Local SEO can help you put your site’s best foot forward when it comes to visibility in the search engines and bring new customers right to your business. The key to success is to make the right decisions in your online marketing.

1. Be there when customers look for you online

Playing hard to get may be good for dating but it’s bad for business. To attract new customers via local search, start building and improving your local search presence. This includes putting the right information about your business on Search, Maps and Google+ using Google My Business. It connects you directly with customers no matter what device they’re using or what information they are looking for- driving directions to your business, hours of operations or a local phone number.

Additionally, you can also connect with customers and building lasting relationships by bringing your Google+ page to life. To that end, showcase your products or services with beautiful pictures. Post what’s new on your Google+ page. Use Hangouts to produce face-to-face video chat, an easy and engaging way to reach out and connect with your customers the world over. Read more

8 Ways to Turn Insights Into Action With Google Analytics

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Whether you are new to analytics or an experienced user, Google Analytics can help you turn customer insights into actionable solutions for your business. It brings together the information you need to improve performance across your sites, apps and other marketing channels. Sadly, people only seem to look at page views or the number of visitors they get.

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In truth, Google Analytics lets you do a lot more than that. For example, you can use it to:

1. Measure sales and conversions

2. Get to know your audience

3. Get insights into how visitors find and use your site

4. And keep them coming back for more

The question is…How? In the spirit of helping you get the most out of Google Analytics, here are 8 ways you can use Google Analytics to make intelligent marketing and business decisions.

1. Link AdWords to Analytics

Linking your AdWords account and Google Analytics gives you a complete picture of customer behavior right within your AdWords account. This gives you an abundance of data that you can use to refine your AdWords campaigns and improve the overall performance of your business.

2. Optimize keywords

Ranking for the right keywords can make or break a website. This makes keyword research one of the most important activities in search marketing. One of the most useful resources to get knowledge about keyword demand and keyword referrals is Google Analytics. This includes targeting by location because you can see, geographically, where your visitors are coming from or where they are not coming from so you can optimize their experience and build your business. Read more