Webmasters who have at least some knowledge about the functioning of search engines know that running a successful website without search engine optimization (SEO) is kind of iffy. However, all SEO is not created equal – you need to adapt your strategy to make it work for your business. On top of that, a good SEO strategy today is significantly different compared to the SEO strategy practiced ten years ago.
Search engines like Google, Yahoo! and Bing have invested a lot in their algorithms, and SEO success today is much more difficult. Unique and engaging content, social media presence, responsive design, and the use of different media are some of the elements of a killer SEO strategy. But there are many different niches, and experts agree that applying a general SEO strategy for every niche won’t provide the same result.
As a matter of fact, it might work great for some websites but may prove to be completely useless in certain niches. This is why a custom SEO strategy for specific niches is recommended.
When you are developing an SEO strategy for a specific niche, you must take a few things into consideration.
1. How do Customers Look for and Buy Products/Services in Your Niche?
When you try to find an answer to this question, you must think about many different things. It makes a huge difference if you are running a news website, or a website that is selling certain type of products, or maybe a website that acts as an e-commerce website with thousands of different products. No matter what your niche is you must think about the following things:
- Are there any products that are related to your service/product?
- Is it possible to come up with unique and engaging content for the search terms used by your prospective clients?
- Do people regularly search for products/services like the one you provide or are they usually attracted by, commercials?
- Is your niche trustworthy or is it affected by a huge number of scammers?
- Do people look for the cheapest option or are they prepared to pay more?
In other words, website owners must analyze the behavior (buying and consumption) of their prospective clients.
2. Finding a Way to Encourage Audience to Share Content
Link building is another important element of every serious SEO strategy. Websites need natural external links in order to improve their ranking. So, when you are building a SEO strategy for your specific niche, you must analyze your audience and your niche in general.
First of all, you need to find out how often bloggers and news sites write about the things related to your products/services. In addition, you need to figure out the frequency and tendency of users to share such news. Once you know the answers to these questions you can customize your SEO strategy according to your niche. You need content that will encourage users to share your message and reach more potential customers.
If you want to find the most important sharers and linkers in the niche you have chosen you can use some of the many tools on the Internet like BuzzSumo for example.
3. How “Saturated” is Your Niche?
You have probably looked for an answer to this question when you were planning to build your website. However, this time you will need to use the information in order to tailor your SEO strategy. You must be sure whether you can rank high for the things that your potential clients are searching for and you must also check the content that your competition is sharing.
There are some niches in which it is very difficult to come up with original content and in addition there are niches in which your rivals create high-quality content that requires the use of professional writers, designers and other experts.
To be honest, it is quite complicated to fully understand the level of competitiveness in any niche. You should focus on the ranking of pages popular in your niche in general. There is no doubt that you will need the help of several tools focused on keyword research for this purpose. You need to find the most valuable keywords and try to rank your website for these keywords.