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5 Ways to Humanize Your Branding Strategy

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Major multinational corporations can get away with branding that is impersonal and institutional. But even mega corporations like Ford and General Electric try to humanize their branding in their marketing. That’s because people connect more genuinely with a business when it has a human face or they can relate to it personally.

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For a small business owner, humanizing your branding strategy isn’t just the best approach … it’s your only approach. Most small businesses aren’t big enough to ignore people on a one-on-one basis. And why would they? Making personal connections with customers is the name of the game for small business standards.

Here then are five fast, simple and easy ways to humanize the branding strategy for your small business so you can make more genuine and permanent connections with the real people in your community. Read more

Is WordPress the Best Platform for SEO?

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There are many paid and free platforms you can use to build your business or personal website. But WordPress is one of the most popular?

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Why? The biggest reason is that it is an open source site, which means anybody can use it for free. That means the price is right for many web page builders, especially those without a huge budget to spend on their websites.

The other reason WordPress is so popular is that it is easy to use. Like the iPhone or the iPad, WordPress is purposely designed to be used instinctively by users. You don’t need to have a technical background or have to wade through a lot of technical jargon to get started. Just turn it on and go. Read more

7 Things You Ought to Know about Referrer Spam

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If you haven’t heard of referrer spam, don’t worry. You’re in the majority.

referrer spam

Referrer spam is a type of spamming aimed at search engines like Google, Yahoo, Bing and others that involve making repeated web site requests using a bogus refer URL, that actually is aimed at the site, the spammer wants to promote.

You may have heard of referrer spam by other names, which includes log spam or referrer bombing. Whatever they are called, all are considered to be “black hat SEO” strategies, or search engine optimization techniques that seek to exploit the weaknesses of search engine algorithms for commercial, financial or personal gain.

Here, then, are seven things you need to know right now about referrer spam and how it could be affecting your websites. Read more