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How Bing Picks Your Title Tag

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Before we get talking about title tags, let’s have a look at another type of tag web pages use: Meta tags.

bing-title-tag

The Meta tag is hidden and is placed in the webpage’s <head> section. Although these remain invisible, the Meta tags can be useful in telling the search engines what your page is about. Search engines don’t rely just on these tags to identify your pages’ content, but it’s still a good idea to have those filled in: It shows good structure.

The Meta tags are used to describe the web page. Bing or other search engines make use of the description tags to explain your page to their users on the SERPs. An appropriate description tag will make the search result more attractive for the visitor to click on. When creating description Meta tags you must keep these in mind:

  • Don’t stuff the Meta description tag with keywords. Always make sure it is reader-friendly and try to include your main keyword in there. Use keywords naturally because Bing examines natural sentence structure
  • Explain what the page is about
  • The description should be distinct for each page
  • The length should be restricted to 160 characters or less
  • You should check the description for spelling or grammar errors

Title tags aren’t really Meta tags. However, they are often grouped into the same category. This tag is placed in the <head> section as well. The title tag shows in the following cases:

  • When bookmarks are saved, the browser uses the title tag for naming the bookmark
  • The title tag is usually what is shown in the Bing’s SERPs
  • The web browser displays the title at the top of the window

When creating or optimizing title tags for webpages, good guidelines to follow are:

  • The title tag should ideally consist of 60-70 characters. The extra text is truncated by search engines like Bing
  • Avoid putting company or business name in title tags because this wastes space
  • The tiles should be distinct for each page
  • Check the title tags for spelling or grammar errors

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