The web is home to over 60 trillion individual pages. For a typical query, there are thousands (if not millions) of webpages with helpful information. As such, marketing today is about relationships. The way to do this is creating content that stands out.
By definition, content marketing is the science and art of producing content that builds trust and authority in your industry.
Standout Examples of Good Content Marketing
1. Lush Digital Media’s LTV video series
The LTV- Leadership-Thought-Vision video series by Lush Digital Media is content marketing that stands out. Every fortnight, interviews with some of the biggest “Thought Leaders” today from a wide variety of industries including government, technology and healthcare, are published on the agency’s YouTube channel. There is no pitch there! It’s just great information to inspire motivation. The fortnightly dose becomes addictive!
The take-away: Provide value content. It’s not all about selling.
2. ‘The Epic Split’ by Volvo Trucks
A live test aimed at demonstrating the stability and precision of Volvo Dynamic Steering, the Jean-Claude Van Damme stunt video from Volvo Trucks is majestic, powerful and visually spectacular to watch. It was the season finale of a series of 6 stunt videos by Volvo Trucks last year to test the quality of its trucks. Compared to its previous video ads (which have been documentary-style), last year Volvo Trucks invited several guest stars including World Champion slackliner Faith Dickey and Hollywood legacy Jean-Claude Van Damme to realize the ultimate ad for Volvo Trucks.
The take-away: Think outside the box.
3. Google Doodles
Doodles are fun and spontaneous variations of the Google logo to mark holidays and other special events such as anniversaries and the lives of famous people including scientists, artists and pioneers.
The first Google doodle was produced for Bastille Day in 2000. It was so well received by users of the search engine that over years, Google has created over 2000 doodles. And while for the most part, a team of illustrators and Google engineers are behind every doodle we see, users can email their ideas to firstname.lastname@example.org.
Google Doodles has turned into a much-loved tradition and makes an outstanding example of engaging content marketing.
The take-away: Ask and you shall receive. Your audience wants to feel like they belong.