Directory Maximizer

Local SEO Tips & Tricks for Multi-Location Pages

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Today’s search engine optimization strategies have mutated drastically, in order to keep up with Google’s ever-changing algorithms. Although national SEO is crucial, local marketing strategies offer a majorly viable source of traffic and potential income. In fact, some businesses will gain more profitability, by catering to a local audience, instead of focusing on the national market.

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Of course, in order to do this, it is imperative to follow the appropriate steps to optimize pages for your local state, city and general region. There are innumerable ways to reap the benefits. These methods will be discussed in-depth below.

Building Specific Pages for Individualized Locations

In order to rank appropriately, within your local market, it is of the utmost importance to target these areas using suitable content. By utilizing location pages and URLs for each specific city and state, you’ll certainly rank better. There are numerous advantages of building distinguished pages for each city, since you can actually optimize each page for the search engine. When you set up a page for your specific city and state, you’ll want to rely on the standard SEO guidelines for optimizing and ranking that page.

  • Use appropriate H1 tags

  • Page titles are crucial

  • Geo-specific keywords in content

  • Use localized URLs

  • Local keywords in IMG tags, when possible

Although it is possible to build content for each individual page quickly, it is advised to do so in a measured manner, in order to ensure that each page is unique. If you have specific operational hours, testimonials or reviews for a particular location, make sure to delegate these to the specific localized page. Once all pages have met a conclusion, ensure that they’re linked together in one form of another. For instance, you can build a main page, which acts as a base and links to the other individualized location pages.

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Case Study – Directory Maximizer Helps an Ice Cream Site Build a Strong Backlink Profile

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URL

www.markesices.co.uk

Markes Ices is a site that offers ice cream vans for hire in the United Kingdom. They cater to both indoor and outdoor events and are rated No.1 in the industry in UK.

Requirement and Challenges

Markes Ices was a very interesting challenge for us. When we started link building for this site, their link profile was at a bare minimum. The challenge that we had for was to build a strong, natural-looking backlink profile and help them come up in the top few positions of the Search Engine Rankings Results.

Action Taken

Main Objective: Help build a strong backlink profile.

Services Used: General Directory Submissions, Premium Directory Listing service, Niche Directory Listing service and Social Bookmarking submission service.

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20 Must-List Business Directories for Every Local Business in the US

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Joe has been running around Manhattan all day between meetings and lunchtime is rolling around. He is just dying for a great burger but doesn’t know the area very well. So he whips out his iPhone and types in ‘burger manhattan’. Thankfully you run a gourmet burger café nearby and your listing on Yelp comes up first in his search results. He clicks the link, notices you have 4.5 out of 5 stars and almost every review mentions how tasty your burgers are. He checks the address, notices you’re just around the corner and his decision is made. You just got a new, lifelong customer.

That is the power of local business directories.

Local Business Directories

What is a local business directory?

Simply put, it is a website which lists local businesses with a customized page for each of them. Here businesses can offer coupons, special deals, display their contact information, URL, owner’s name and even post media like videos and photos. They are a really convenient way to get information about a business since they’re easy to search, always up to date and trustworthy.

Why are they important?

A search engine’s main goal is to provide highly relevant search results to the searcher for a particular string of keywords. For example, if someone searches for a business name like ‘aunt mildred’s cookie factory’, their company website would definitely be one of the results the searcher would like to see.

However, it’s not the only result and the search engines know this.

In recent years Google has increased the rankings of business directory listings for local search terms significantly. In fact, you will notice they often rank right under the company’s official domain. This could be their listing on Google Places, Yelp or SuperPages and is a great way for searchers that aren’t familiar with the business to do a little research.

What are the benefits of being listed?

1. Leads

Directories can be an excellent source of passive referrals and warm leads for your business. Even if your listings only get you one extra customer per day, this can have a dramatic impact on your businesses’ growth. Not only is it more income, but it’s a larger word of mouth presence on the street which can help snowball your growth over the course of a year.

2. Ratings

What makes directories so powerful is that the businesses listed on them are rated by previous customers. People share their honest opinions and experiences about their products or services, just like on Amazon. Every business gets a star rating and/or collection of testimonials which can increase the chances of people buying – if your ratings are good that is. This allows customers to easily rely on the opinions of others instead of going on a gut feeling and hoping for the best. They can make fast, easy decisions and this can be very reassuring.

3. Reputation

Some directories even have a barrier to entry where they will only allow companies that meet certain standards or have specific certifications list with them. This keeps out low value businesses and people will assume you are a solid company if you are accepted. This can be a huge boost for your reputation and goes a long way to build trust upfront.

4. Rankings

Another great reason is that local business directories will increase your rankings for both local as well as ‘national’ searches. Google Places in particular uses them to increase your relevance for specific local keywords. For example, if someone searches for ‘ice cream parlor orange county’, and you happen to have hundreds of directory listings all over the web, chances are you will come up as one of the first results on the searcher’s phone or tablet. This is an ideal way to get more of the local market coming into your store as well as countrywide exposure on regular Google searches with very little effort.

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7 Super Smart Strategies to Acquiring High Quality Backlinks (for free!)

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With all the frequent algorithmic updates being released by the search engines, they are sending webmasters and SEO service providers a clear message:

We will do what it takes to reward quality (and push low-grade stuff way down the SERPS)

They don’t mind people working their way up the rankings but not if some low-level spammy tactics have been adopted. The recent updates have made it even harder for many to get links that are valued and this is why, along with good content, the need for high quality backlinks is more now than at any point in time before.

Good content. High-quality backlinks. Better rankings. Enough said.

So, how do you obtain those desirable “quality” backlinks? There are definitely some strategies you can follow, here are 7 super smart strategies you may want to give a shot at:

Strategy #1: Guest Blogging

Guest PostingIt’s a much talked about strategy these days but unfortunately, poorly executed by most. Guest blogging is all about writing well-researched content for other blogs and you getting credit in return. Imagine having a link on a related blog or website, right in the middle of relevant content and also being mentioned as the writer of the post. How much more relevant and high quality can a link be? These kind of links should ideally be valued the most by the search engines since there isn’t any real manipulation going on.

However, do note though that there are plenty of people who have just started a bunch of blogs (on expired domains with PR) and have started accepting guest posts at a price. Writing for these kinds of blogs won’t work very well in the long run for two reasons: i) they don’t have the right intentions for their blog and will never write quality content for their own blog &  ii) they will accept any kind of post as long as they’re paid for it and this could affect the quality of the blog itself.

You want to focus on the quality of the blog and its relevance to your industry/niche. You then want to contact them, pitch a valuable content idea and then work to create absolutely high quality well-research content. Read more on how to land quality guest posting opportunities.

Guest blogging gives you the dual benefit of not only getting a valuable link but you also stand to benefit from an increase in the awareness of your site/brand – there is also the chance of getting quality click-throughs from the links in the post you put up.

We’d put guest blogging high up on our list of recommended strategies for you to build links for your site.

Strategy #2: Content Curation Content Curation

While the term may sound a bit fancy, the process itself is fairly simple. Very basically, content curation is the process of publishing highly relevant information on your blog (relevant to your blog’s theme and the interest of your target market) by sifting through a lot of information and keeping the gold nuggets (while discarding the irrelevant parts).

Think food shopping. Your shopping bag is the blog and food is the content. When you go to the market, as you pass the aisles, you only buy the stuff that the members of your family are going to eat (relevant). The rest stays out of your shopping bag.

Practical examples of content curation would be: i) 50 Of The Best Free Icon Sets From 2011 – the blog publisher has researched and compiled a list of 50 sites where you can get the best icons for free (that’s a lot of time and effort spent curating this content), ii) iOS 5 Update – The “O Where Art Thou” Reactions! – this is an example where twitter reactions were compiled on how people responded to the delay in the software update of the Apple iOS.

Proper content curation involves researching and collating information from various sources and presenting them in a usable format that would be of value to your readers.

How will content curation help in getting you high quality backlinks? If the content you’ve compiled is of value and is interesting, people will share your content and talk about it – they would either refer to it on their blog, share it on forums they are part of  or post it on their social profiles.

Strategy #3: Help Beginners

Target BeginnersThere will always be people who don’t know [what you may determine to be] the essentials/the basics of your field/industry/product/service. For instance, SEOMoz has created an SEO guide for Beginners just to help out all those new to the field of SEO. This guide has become so popular that it has been shared and linked to from many other sites on the web.

Do not neglect “the beginners” or the “newcomers”. Everyday, there is someone new in every field (and niche).

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Don’t Stop Your Directory Submissions Just Yet – 8 Common Misconceptions Cleared!

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Misconceptions About Directory SubmissionsTime and again, with various Google updates, people tend to reconsider their linking strategies. More often than not, a question that pops into people’s minds with regards to directory links is “Are directory submissions still worth it? Should I continue?” There are one too many misconceptions about directory links that need to be cleared before taking a decision.

Myth 1: Directory links are of no value anymore

Fact: We’ll be the first to agree that directory links have lost some value over the years. They used to be a lot more valuable earlier. However, it cannot be said that they have absolute zero value now. If that were the case, then many sites still using directory submissions as part of their linking strategy wouldn’t rank for some of their target terms. What we’ve seen and observed:

  • Websites with a solid and diversified backlink profile and that were not ranking for certain terms, started ranking for those terms targeted “exclusively” with directory submissions
  • Websites with little to no links and who did their submissions targeting multiple long tail terms, started seeing ranking results as well for those terms

So they do help, you just need to use it as one of the many linking strategies to help diversify your backlink profile. Also important to note, you need to target multiple terms (not focusing on one or two terms) and those terms should preferably not just consist of broad-based big volume keywords but also some long tail key terms.

Myth 2: Too many directory links are bad for your site

Fact: They say “too much of one thing is a bad thing” and this saying would apply to any linking strategy you choose to adopt. Search engines are increasingly giving importance to link diversity, so if your link profile has only one type of link, it may not look natural and could be suspicious. So too many directory links wouldn’t be bad for your site unless those were the absolute and only links you had to your site, in which case they would not count for as much as when you’d have a diverse link portfolio.

Myth 3: You should not make too many submissions at a time

Fact: This would depend on the site being submitted. If it’s a brand new site with little in terms of backlinks, then we’d recommend using our “spread over 5 weeks” option when placing an order or using the “monthly 100 submissions” subscription option. This would ensure links come in slow and steady and in the mean time you could focus on other linking strategies as well. While, if it’s an established site, we’ve observed that it doesn’t really matter if you submit to all directories on our list at a time because the directories anyway take a long time to approve the links – some approve within a week but many take weeks and months before the links are approved – and so you wouldn’t get all your links at once, as many people think.

Myth 4: Manual submissions can be replaced by automated directory submissions

Fact: We’ve seen many people falling to the allure of automated link building software but it just won’t help and we’d strongly recommend against it. Automated software tools blast your site off to thousands of directories in a few minutes and they i) do not select the best categories in each directory, ii) have no respect for the directory specific submission guidelines and iii) only submit to directories with no captcha. The well-managed directories always have some sort of blocks in place for automated software tools, like the use of “captcha”, a mathematical equation, etc. that can only be filled in accurately by humans.

Myth 5: You can build links only to your homepage from directories

Fact: While there are so many directories that list only home page links, there are a sizable number of directories (especially paid/premium directories) that allow submitting your inner pages. This would help in diversifying your link portfolio, in that you could build a few links to your inner pages as well, which are otherwise not the easiest thing to do. Using our “paid directory service” [where you can submit to top quality paid directories at discounted rates], you could submit inner pages as add-on links along with your homepage link.

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Case Study: Children’s E-Commerce Websites Get Top Rankings for 20 Keywords after Directory Submissions

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“Having used your service in the past, we as a company have found the solution, and the service that Maximizer provides to second to none.  We are convinced that the links that have been built have managed to secure top rankings for our sister site and we are fully prepared to support Maximizer and the team behind their link building service.

In fact come April once the sale of New Baby Gift Boxes is completed we will be engaging Maximizer to start work on a new business model.  I have no doubts whatsoever that this solution has played an underlying part in securing top 1, 2, 3 positions for my previous businesses.

I would also be more than happy to be used as a point of reference should ever Maximizer need me to talk to any new prospective clients.”

– Ashley Ayling

URL

www.childrensgiftideas.com

www.newbabygiftboxes.co.uk

The above mentioned sites are websites selling children’s gift products online. They have a huge range of top-class gifts and toys for children and specialize in a wide range of gift hampers, each lovingly packaged and presented in a variety of different ways.

Requirement & Challenges

There are thousands of children’s e-commerce websites in the market, so how do we get www.childrensgiftideas.com and www.newbabygiftboxes.co.uk to have top rankings for multiple competitive keywords? That was our main challenge. The main aim of the campaign was to improve search engine rankings for some targeted keywords which would consequently increase the traffic to the sites.

Action Taken

Ms.Ayling was extremely passionate about these 2 sites and wanted to optimize them in the best possible way. She was also very smart about building links for her site and followed 3 best practices while building links. Here are her best practices which if followed will help get any site to the top:

1. Target Multiple Keywords: She targeted different keyword variations for her submissions. As we have mentioned in other case studies, many people make the mistake of targeting only one or two keywords and reduce their chances of being found for other relevant keyword searches. Try to cover all keywords while building links as you have the chance of ranking for many more keyword, thereby increasing traffic to your site ten folds.

2. Build Links Regularly: Ms. Ayling build links regularly over time. Unlike many of us who do link building one time and forget about it for years, she was diligent and made sure that her links were built consistently over a period of time.

3. Getting Links from Different Types of Websites: It is advisable to get links from different types of websites rather than getting all your links from similar websites. Ms. Ayling placed orders for all the different submission services we offer.

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Case Study: Directory Maximizer Helps a Guitar, a Healthcare & a Counselling Site Reach Top Rankings in Search Engines

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“Over the years I have used many SEO services, Directory Maximizer stands out from the crowd because they are constantly improving their service, adding new directories and features. I’ve used almost every service they provide – I’ve even hired them to research and submit my sites to custom lists of directories. One of the best services they now have is the niche directory service. Most of all, my sites went up a few rankings and I am receiving more organic traffic every day.”

– Skyler Christensen

URL

nxsweb.com

It’s a fairly new site having lot of quality content and insights. It provides detailed information on guitars like best practices, how to choose a guitar, guitar care, expert tips etc.

www.morningsicknessinfo.com

As the name suggests, this site is all about combating morning sickness and tips on health care during pregnancy.

www.teenhelponline.com

This site revolves around consultation and proper guidance to teenagers and bridging the gap between a parent and a child. It’s more about bringing the best out of every teenager and leading them towards successful lives.

Requirement & Challenges

Although these 3 sites are very different in nature as well as their subject matter, they were similar in the fact that they did not have many back-links pointing to them and were not rankings for their keywords. There was very little off-page optimization done for these sites and because of less links with relevant anchor texts, these 3 sites were not ranking for any of the terms they were targeting. However, Mr. Christensen was very passionate for his sites and wanted to put in all his effort to improve their search engine rankings. It is always a pleasure working with customers who are passionate about their websites and we were also more than happy to help him in his journey.

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