Link diversity has become all the more important in SEO now than ever before and should take more of your attention, especially after the recent Google algorithm updates. Earlier, it was possible to focus on just a few target terms and build a large number of links from similar sites to get your site to rank on Google. However, you’d now need a much more diverse backlink profile to help you rank on top.
Link diversity is all about making your backlink profile look as natural to the search engines as possible, wherein you have links from different types of sites and each targeting a variety of terms.
As a webmaster or an SEO professional, you need to build links using various tactics such as guest posting, link bait tactics (e.g. infographics, widgets, etc.), forum contributions, press mentions, directory listings etc. The more tactics you incorporate into your linking strategy, the better the chances of your backlink profile looking more natural.
The role directory submissions can play in helping diversify your backlink profile and helping your link portfolio look more natural has always been understated. There are more than one ways in which directory submissions can help diversify your link profile.Though directories are collectively considered a single link profile, practically they offer diversity in the following ways:
- You get links from a number of unique domains since there are a large number of directories to which your site could be submitted.
- These directories are hosted in different geo-locations and IPs thus giving you links from sites hosted in different parts of the globe.
- You can vary your anchor text by using multiple titles and descriptions: this is something you can use to your advantage with directory submissions, controlling the diversity of your anchor text profile by using as many titles and descriptions as you can with your submissions.
- Each directory has its own unique set of categories and your site would be listed in each directory’s own relevant category. For example, your real estate website could be submitted in the “Real Estate” category in Directory A andthe “Business – Properties” category in Directory B and so on. This would make each link look unique in its own way.
- There are niche directories which are industry specific and which can get you links with a high relevancy score.
- Premium directories are generally high quality and high PR paid directories that allow you to build links to your home page as well as inner pages: getting links to your inner pages can help further diversify your backlink profile to make it look more natural.
- Not all links are approved at once since each directory has its own editorial timeframe before the links are put up, thus ensuring that you get links on an ad-hoc basis with no set pattern. This makes your “link graph” look more progressive instead of all your links coming at a single point of time.
Since directory submissions can help to a large extent in diversifying your link portfolio, it’s something that you should perhaps consider incorporating as a regular feature in your linking strategy. You don’t want to lose out on opportunities to diversify your link base while you can. Though it’s also worth mentioning that you don’t want to be relying on it as the only linking strategy because then the whole point of “diversity” would be lost. So it’s important to maintain a balance.
P.S. – While doing submissions, use as many titles & descriptions as you can write (or have us write) because that will go a long way in making your backlink profile look more natural.