Every year Google makes hundreds of changes to its search algorithm. The motivation is always the same- to deliver the best results possible to users. This year, Google announced a major update that will affect search results in significant ways. The announcement was made on February 26, 2015 on Google’s Webmaster Central Blog, an unusual move by the search engine in that most algorithm updates come with little or no warning. For search marketers, knowing the specific details of the change as well as an exact roll out date is helpful to improve search engine optimization.
About the Algorithmic Update Rolling Out on April 21
In an effort to deliver the best possible results to the increasing number of mobile users, Google is expanding its use of mobile-friendliness as a ranking factor starting April 21. Once rolled out, the algorithmic change is expected to affect mobile queries in all languages and have an impact more significant than both Google Panda and Google Penguin. At the time of the announcement, Google also talked about App Indexing for a better search experience. So the mobile-friendly update by Google will include two important changes to help users find the most relevant and timely mobile-friendly search results:
More high quality mobile-friendly websites in search results
More relevant content from indexed apps in search results
6 Things You Need to Know about Google’s Upcoming Mobile-Friendly Update
1. The Changes Google is Making on April 21
Recently, we’ve seen Google test out many changes to apps, Google Play and the presentation of mobile-friendly results up the SERPs. We also saw the search engine giant add Mobile Usability Report in Google Webmaster Tools and send warnings to webmasters with non-mobile friendly sites. Clearly these changes were in preparation for the 4/21 update. At core though, Google just wants users to have a great online experience and adapting to the new mobile usage patterns, the search engine seeks to improve mobile online experiences. So just give your users a great experience and Google will reward your efforts.
2. Will the update affect your desktop rankings too?
On a panel at SMX Munich, Zineb Ait Bahajji from Google answered this question with a non-hesitant no. This leads to the rational conclusion that Google will launch a new mobile crawler to parse, index, and evaluate mobile search results without desktop repercussions