We know that it’s an honorable feeling (or simply an ego boost) when you get contacted for a guest post, especially the first few times. However, it’s not a reason to just say “Yes!” and start publishing whatever comes your way.
Before doing that, you may want to consider the pros and cons of guest posting. We will present these below.
We will also share an easy to implement strategy that will encourage people who want to make a guest post on your blog to contact you.
More time for other areas of your business
Publishing a guest post means that you have the time to focus on other aspects of your business (instead of writing and proof-reading an article of your own).
You could be working on your actual marketing or the creation of more landing pages for example.
Taking advantage of the expertise of others
This is not to say that you are bad at what you do! But we have to admit that we are not extremely good at EVERY SINGLE aspect of our respective niches.
A good example of that would be the fitness niche. I might be good at making posts about working out to build muscles. However, if I’m less good at nutrition and fat loss, I could use the help of experts in the field to make guest posts on my blog (or I could spend the time to research and write something myself).
The benefit of accepting guest posts here is not only saving time, but also piggybacking on others’ knowledge, and increasing the reach of the audience.
Do you know what has more effect than seeing 1 celebrity in a restaurant? It’s seeing 2 celebrities in a restaurant!
While your readers might already see you as an authority figure in your niche, having other big names on your blog will definitely boost that image higher up. After all, high value people have high value friends, right?
Of course, this works in your favor only if you let high value people in on your blog. Else it ruins the point.