Whether you’re running a small local business or heading an enterprise-level operation, your prospective customers are looking for your business online. To make that connection happen and outrank your competitors, you need to optimize your local search to bring in new website visitors, grow online sales, and keep customers coming back for more.
1. Have a Solid Online Marketing Strategy to Attract Customers via Local Search
It is absolutely undeniable that Google, Yahoo! and the other search engines have radically changed how we interact, collaborate and shop within our local communities. In fact, statistically, Google alone handles 100 billion searches per month around the world. Of these searches, 7 billion are unique local searches performed on Google per month in the United States.
So if you have a local business or one that targets audiences in a specific geographic location, you cannot under estimate the potential of local search as a form of marketing. Additionally, mobile search is absolutely exploding. According to a 2014 Google study, 4 out of 5 consumers use the search engines to find local information. Of that number, 88% search on their smartphone.
- 54% search for business hours
- 53% search for directions to a local store
- And 50% search for local store addresses
The study also concluded that 18% of local smartphone searches lead to a purchase within a day. Read more