Directory Maximizer Launches Niche Directory Submission
Hello Folks,
Many of our loyal customers have been asking us to start a niche directory submission service for quite some time, and today the entire Maximizer team is excited to launch our new service for niche directory submissions! We are indeed humbled by the faith you have shown us in our general directory submissions, High PR paid directory submissions and social bookmarking services in the past and we solicit your continued patronage. Like all our other services, you can be assured about the quality of the directories we include in our list.
Why Niche Directory Submission?
Niche Directories list only specific type of Businesses and Websites. So, every niche directory is dedicated to a specific subject, topic or industry.
Times are changing, so are search engine algorithms! These days search engines give a lot of value to links from sites related to your category than the ones from unrelated sites. So, getting a link from directories that are relevant to your website is extremely important. For example, if you have a website related to real estate, the links you get from real estate directories will be given much more value than the links you get from an unrelated or a general site.
Secondly, niche directories can get you lot more traffic than general directories, simply because when someone looks for sites related to a particular category they tend to search in directories that are related to that category.
What are the niches available?
To begin with, we have identified seven popular niches and we have 25 to 35 directories under each of these categories –
- Real Estate Directories
- Travel Directories
- Health Directories
- Shopping Directories
- Automotive Directories
- Blog Directories
- SEO & Internet Marketing Directories
So, if you have a site/blog related to any of these categories, submit your sites right away to get high quality niche links.
How much does it cost and what are the approval rates?
Niche submissions are not offered by many companies as it is more challenging than general directory submissions. Plus, many of the niche directories are paid directories (justifiable for the time and effort they spend for managing the approvals and listings). But we have spent months in researching and identifying the good ones. And the great news is, we have negotiated the price with each directory and managed to offer a single pricing for all directories at just 50 cents per directory submission! Needless to mention, thus the chances of approvals are close to 100% if your site is relevant to the niche.
Take advantage of this opportunity. Login here if you are an existing customer or register (free) now.
Top 10 Reasons Why Your Link Requests Are Failing
Link requests can be an incredibly powerful tool that can shoot your rankings from nothing to the top 5 in no time at all. Unfortunately, people often make mistakes throughout the process that keep their link requests from working. Your link request must avoid many pitfalls to have a chance of success, yet few of us fully understand or plan ahead to avoid them.
If your link requests aren’t working, here are ten potential reasons why.
1. Your Subject Line Doesn’t Catch Attention
If you want someone to read your email, you first need to get them to open it. That’s what the subject line is there for.
Your subject line should be gripping and powerful and it should immediately demonstrate what’s in it for them.
2. Contacting Non-Relevant Sites
Another common reason for failure is contacting sites that aren’t really relevant to your website.
Yes, getting backlinks is important. However, Google only really cares about relevant backlinks. Furthermore, if you’re contacting sites that aren’t relevant to your industry, they probably aren’t going to respond.
3. Not Being Link Worthy
A link to your website is essentially a vote for the quality of your website. If you want other 
people to link to you, you first need to have a website that deserves to be linked to.
Make sure you have a well designed website with tons of content before you start asking people to link to you. If you only have a five page website, it’s unlikely someone will want to send their visitors to your site.
4. Not Personalizing Your Requests
Sending link requests is a numbers game. Chances are you’re going to have to send several hundred requests in a successful campaign. However, in order for these requests to work, they need to be personalized.
Each person who gets a contact from you should feel as if you’re talking to them. You should address something unique about their site, product or customer base when you email them. It shouldn’t seem like you’re bulk mailing.
5. Not Following Up
Often time’s people will actually want to give you a link, decide to do so and then forget. 
Remember, it takes effort to give someone a link. They need to open up Dreamweaver, find where the link goes, put in the a href tag, upload the file and make sure it works. (Or the equivalent in WordPress or any other CMS.)
Since it takes effort, people often put it off. Sending just one or two reminder emails could be all it takes to convert these people into a link. Read more
Rethink Your Link Building Strategy – Targeting Long Tail Terms
If you’re using the old-fashioned method of getting backlinks to try and rank for competitive keywords, I’ve got news for you: You’re leaving the bulk of your traffic behind. Over the last few years, intelligent marketers have discovered that the money and the traffic simply aren’t in the big keywords.
When you conduct a search online, how do you go about your search? More often than not, you type a pretty specific search term into Google. That’s because you’re looking for specific information rather than generic information. These searches are called “long tail searches.” They’re searches that come from longer keywords rather than short two or three word search phrases. Search engine experts estimate that 70% of searches are long-tail searches while only 30% are high level and mid level keywords.
Aiming for the long-tail has two main benefits. First of all, they’re much easier to rank for. Instead of taking months or even years to rank for a competitive keyword, you can rank for a large number of uncompetitive keywords instead. Second, long tail searchers tend to be much closer to buying.
If you run a microwave oven and grill sales website, who would you rather have land on your website: Someone who types in “oven” or someone who types in “buy a microwave oven and grill” The latter of course. They’re closer to buying.
Now you know why targeting long tail is important. So how do you go about doing so? There are two main questions you need to address:
1. Which longtail keywords will be the most profitable to target?
2. How do you build links to and rank for these keywords?
Let’s address each question, one at a time.
Choosing Longtail Keywords to Target
Start by looking through your Google Analytics data. If you don’t have analytics installed, install it now. In addition to long tail data, you’ll get a wide range of valuable information.
Google Analytics will tell you exactly what longtail keywords people came to your website through. Record these and look for patterns, frequent searches and buying keywords.
Bounce Rate and Exit Rate – What is the Difference and Why They’re Important
Two of the most important metrics in internet marketing are bounce rate and exit rate. Many people find it a bit confusing to know the difference between the two. If you are one of them then this article is for you as it is intended to take the mystery out of your website’s bounce rate and exit rate.
Bounce rate refers to the percentage o
f visitors who view only one page of your website before leaving. In other words, the visitor ‘bounces’ on and off your particular page. Exit rate is defined as the percentage of visitors who leave your site from a given page based on how many visits that the particular page has received. This visitor who leaves or exits could have been on many pages of your website but simply exited on the specific page. An example would be a visitor who has found your site after conducting an organic search, clicks a page inside your site and then leaves from that page.
In contrast, if this visitor simply landed on your site from the organic search and did not visit any internal pages, it would be considered a bounce. Generally speaking, an ideal bounce rate to shoot for is between 20% and 25% provided you are targeting relevant, core keywords. If your bounce rate increases past 35%, you should look at the usability factors of your website. Of course, some search queries do generate high bounce rates such as in the cases of specific informational queries like ‘what flavors are available in Sam’s Coffee?’
A high bounce rate
on a home page is usually an indicator that something is wrong so if you find that most of your visits are only to your homepage and nothing more, you will need to optimize your site by improving its functionality, user-friendliness and/or by providing nicely written content visitors will find very helpful and very informative.
Berry Berry Angry – The Top 13 News Headlines Lashing Blackberry
Dear Blackberry, do you know what the #iPhone said to the #Blackberry? ..#iWork! (Retweet)
Irregular and scattered outages of BB messaging and email service have caused havoc across the globe. These problems don’t seem to be having an end date and have entered US and Canada as well while for Europe, Asia, Latin America and Africa it’s the 3rdcontinuous day of hardships and problems.
BBM services which allows users to connect with each other doesn’t seem to work either and to add fuel to the fire, Apple released its iOS5 version yesterday, which offers features almost similar to the BBM services. With sagging sales and competition from Apple, only a miracle can save BB now to restore faith and trust amongst its users. Also lack of information from the top management is another reason for negative word of mouth against BB.
Here the Top 13 headlines lashing at BlackBerry, from across the globe:
Compensation calls as BlackBerry breakdown spreads to US
Angry BlackBerry users have called for compensation as the internet outage that has crippled their smartphones continued through Wednesday and spread to North America and Asia.
RIM scrambles to end global BlackBerry outage
BlackBerry outage blamed on ‘extremely critical’ network failure
Blackberry’s message goes missing
BlackBerry Outage Spreads to U.S., RIM Responds
BlackBerry outages spread to US, Canada
BlackBerry outages spread to North America
RIM: We’re still working on restoring BlackBerry service
For BlackBerry Maker, Crisis Mounts
BlackBerry’s Service Hiccups Spread; Five Continents Affected
Berry berry angry
Blackberry backlash: Slough headquarters in the dock over global phone meltdown
10m users hit by the three days of chaos
BlackBerry services out for third day
BlackBerry’s Response on Facebook
Not very convincing!
Here’s what some twitter users have to say:
Though RIM authorities are working against time to restore the services, this outage of BB services has come as a bolt from the blue for RIM which is already struggling with slow sales, an almost failed tablet and ultimately falling market share.
Given below is a poll of how many of you still have faith in BlackBerry, cast your vote as well!
Also a hilarious video which would go well with what’s happened:
How to Use Google Places for Your Business
It is a well-known fact that the vast majority of consumers turn to the internet when looking for local businesses. Google has also told us that ¾ of all online activity is related to local content. This is of vast importance for local businesses which depend on the search engine giant to drive people through their doors, to generate phone calls and to increase the awareness regarding their brands.
Most local businesses spend a good deal of money and time fine-tuning their paid search campaigns and SEO strategies. However, many are not realizing one of the most valuable and cost-free tools Google has, is Google Places. This service was first offered by Google two years ago this fall to replace the Google Local service. The nice thing about Places is the fact that it is totally free and quite easy to set up.
To get started with Google Places you will have to submit your basic info including your business name, website URL, description of your business, category, hours of operation, telephone number, payment options you accept and a photo or video which highlights your business. You are allowed to add up to ten images and five videos. The more info you enter about your business the better your organic rankings will be in Places but avoid keyword stuffing as Google could remove your listing. It’s also important to be specific when adding your business description. Avoid saying things like “we’ve been in business for over two decades” or “we’re the best dog groomer in the city”.
Once you have set
up your account and have finished entering your business information, Google will send you a PIN verification number by mail (postcard) SMS or via a phone call, the choice is yours. You will need to log into Places and enter your Pin next to the business listing you created and then you’re done. It will take Google 30 days from the time you enter your PIN to verify your business.
It’s important to know that Google Places only lists seven businesses per search with its red place markers marked A through G. This means that those business similar to yours which have listed themselves on Places before you did get the place markers. Listing your business as soon as possible is the way to go so that you can claim one of the coveted 7 place markers. Another way to get into the top seven is to encourage customer reviews because the more reviews you get, the more likely you’ll land in the top seven.
You can check to see if your business is listed in Places by searching for your phone number in Google maps. If it shows up, then that’s great! There really isn’t any reason not to use Places as it provides a great way for customers to find you which will most likely convert into sales and business prominence.
Review of Directory Maximizer by Dave Jenyns
We are excited to share with you this video by the noted Dave Jenyns where he has reviewed Directory Maximizer & has given his views on our service!
Dave, who is one of the youngest & best keynote speakers in Australia, gives a brief Directory Maximizer review and explains how and why people can use our service in their businesses. Watch the video to see why Dave finds our service fit to be approved by him!
Before ending, let me leave you with a small excerpt from his review of Directory Maximizer where he shares his views on Directory Maximizer -
“The fact is, Directory Maximizer is an amazing tool that every internet marketer should have in their toolkit.”
Need we say more?
Directory Maximizer Launches It’s Reseller Program!
We are immensely pleased to announce the launch of Directory Maximizer’s Reseller Program! With this program, you can now start your own directory submission service in less than a day!
What’s in it for You:
Whether you are an accomplished webmaster or just starting out, you can start your own manual directory submissions service today. This is an opportunity to start your own business with absolute minimum investment & effort.
To make things as easy for you as possible, we have a ready script with great looks & all the service features present in our site, Directory Maximizer. All you need to do is install it under your own domain on a basic server supporting PHP & MySQL. Since we process all the orders, you do not need to worry about the delivery of the service either. You just need to handle your clients and any queries they have. You have total control over your clients and may also offer any additional services of your own on top of what is offered. You are free to customize things the way you want them to be.
If you want to have more than one site as a reseller you can do that as well! You have an opportunity to earn unlimited money if you can market your service well & get regular/repeat customers.
How It Works:
We have built a very simple system for you to integrate in your site. Please click here to get detailed information on how it works & how to set up the site on your server.
Payments:
With the reseller site we provide, all payments go directly to your Paypal or 2CO account and orders are processed from your account through submission credits you purchase with us in advance. Whenever an order is placed by your customer, the order amount will be deducted from your $MX balance with us. Similarly, if the order is refunded or cancelled by any chance, then we will be adding the refunded amount to your $MX balance.
So, in order for your client’s orders to be processed, you need to have sufficient funds in your account at all times. If not, then the order will remain in the pending status until you buy more submission credits.
Get Started…
Get started right away! Use the professionalism and expertise of our company to service your clients, while boosting your brand image and maximizing your revenue opportunities from the market!
SEO Basics Revisited: Off-Page Optimization
This article comes as a follow up to our previous post ‘SEO Basics Revisited: On-Page Optimization‘. Now that you are familiar with the basics of on-page optimization, let’s move on to the next step – Off-Page Optimization. This too isn’t as complicated or as difficult as you would imagine. Off-page optimization is nothing but a number of strategies that you can implement off your web page to improve your search engine ranking and increase targeted traffic to your web site.
Here’s is a simple explanation for all the newbies: Let’s say you build a great product and invest 
all your time and effort into making it the best. However, you do not spread the word about this great product and no one knows about it! What’s the use? So, just as you need to let others know about your product and get recommendations from them, you need to do off-page optimization for your site as well.
Off-page factors should be carefully planned and implemented to achieve a higher search engine ranking. Many people think that off-page optimization is just link building and go about it in a random and unplanned manner. However, this is not going to bring much benefit to their site. They’re just going to waste a lot of time and efforts and not get any results. They need to consider several aspects before starting off-page optimization for their site. Given below is all the information you will need to know about off-page optimization.
I. Factors to Consider Before Building Links
It’s not enough to get just any websites to link to you, the quality of inbound links is also very important. You may get 100 links but may not see any difference in your results if you don’t consider the following points:
1. Inbound Links from Authority Sites
Authority sites are popular sites that people frequent, get linked to on the basis of their merit, 
or are referred by many when they need to check up on the subject. Getting links from known websites is priceless while doing off-page optimization for your website. It’s like a certificate from an authoritative figure who has acknowledged the quality of your page. For example, if your site is about current events or news, and CNN.com links to you, consider it as the best bonus ever!
Tip: Make your website as professional and informative as possible. If you give reliable and valuable information, it will instantly impress people. This will also increase the chances of getting linked by other such authority sites.
2. Anchor Text of Inbound Link
Anchor text is the actual word or phrase of your link. It is important to have anchor text targeting your keywords because the search engines will notice this as a relevant link for your site. As you start getting more and more links with your targeted anchor text, your rankings for those terms will start to improve.
For example, if your site was about selling or renting houses then you should use your keywords in the titles: such as ‘Houses for sale’, ‘Houses for rent’, ‘Homes for sale’, ‘Homes for rent’, ‘Buy a house’, ‘Rent a house’ etc.
The most common anchor text is ‘Click Here’. Sometimes, it is not possible to choose the anchor text for your links from other pages, but for those sites where you can, you need to get it right. Some places where you can enter your own anchor text are online web directories and social bookmarking sites. However, for those sites which do not, you could try sending a request asking if the anchor text can be modified to make it more relevant for your site. You’ll be surprised to see many of them would make the necessary changes.
Tip: Try to include your keywords in your anchor text. Decide what keywords you want to rank for and include them in your anchor text. However, be careful because your anchor text should not read like a string of keywords, it should make sense as well.
3. PageRank of Incoming Links
Google Page Rank is a tool developed by Google to determine the importance of a website or a webpage 
based on clearly defined set of algorithms. It is ranked on a scale of 1 to 10, 10 being the highest. Whenever you link out to another website, you pass on some of your page rank value. Similarly, if you get a link form a high PR page, your site will also benefit from a fraction of the PR value of that page.
PageRank is based on incoming links, but not just on the number of them – relevance and quality are also important (in terms of the PageRank of sites, which link to a given site). However, not all links weigh the same when it comes to PR. If you had a web page with a PR8 and had 1 link on it, the site linked to would get a fair amount of PR value. But, if you had 100 links on that page, each individual link would only get a fraction of the value.
Tip: While links from high PR sites may be beneficial to your PR, do not restrict your off-page link building activities just on the basis of PR.
Matt Cutts’ 8 Super-Effective Tips On Link Building
Let’s admit, organic link building can get frustrating and time consuming. We’ve all been through that phase where we try to build inbound links, turning impatient while we wait for the results. Well… we continue because we know it’ll pay off, and how! Organic links are often the result of having good, relevant and accurate content. 
You get an organic link when your information is considered useful and relevant, not when you have paid for it or participated in a link exchange.
Google’s most visible anti-spam engineer, Matt Cutts, has been releasing a series of short Webmaster Help videos in which he answers queries about search engine optimization and shares information that helps enhance traffic to your site. In this video, he offers a peek into some of the most effective ways of building organic links. If you want, you may choose to skip the video as the points have been summarized below:
1. Controversy
It’s a fact – “When you complain, people listen”. Matt admits it’s not his favorite technique, but creating controversy does cook up a storm. This is one of the easiest link baits as it grabs eyeballs. Matt adds that many people choose a company or known person and find faults or pick on them and exaggerate the situation.
For example, E! Online is known for celebrity bashing and gossip which can make or break careers. The 
site has handled controversial issues like Lindsay Lohan’s hearing and Britney Spears’ fashion disasters. However, you might want to be careful about overdoing it and offer some other useful information as well from time to time. In Matt Cutts’ opinion people could get tired of just reading about controversies after a point. Remember that you want to encourage traffic, not kill it.
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