Whether you’re running a small, local business or heading a global, enterprise-level operation, your prospective customers are looking for your business online. By choosing to ignore local search, you are leaving money on the table, especially as more and more searchers look for local businesses on mobile devices.
Local SEO can help you put your site’s best foot forward when it comes to visibility in the search engines and bring new customers right to your business. The key to success is to make the right decisions in your online marketing.
1. Be there when customers look for you online
Playing hard to get may be good for dating but it’s bad for business. To attract new customers via local search, start building and improving your local search presence. This includes putting the right information about your business on Search, Maps and Google+ using Google My Business. It connects you directly with customers no matter what device they’re using or what information they are looking for- driving directions to your business, hours of operations or a local phone number.
Additionally, you can also connect with customers and building lasting relationships by bringing your Google+ page to life. To that end, showcase your products or services with beautiful pictures. Post what’s new on your Google+ page. Use Hangouts to produce face-to-face video chat, an easy and engaging way to reach out and connect with your customers the world over. Read more